How to write blogs around a page you want to rank
-
Hey Moz Crew!
So I'm not necessarily looking for the answer here but more of a where do I begin to learn more. If you guys could point me in the right direction or even just help me ask the question in a better way, I would be so thankful.
Ok so there is page on my website that lives on the second page of Google. The page could be modified and I could add content to it if I wanted to, but let's just assume that this page is perfectly optimized with absolutely wonderful content and a great user experience.
Now of course I would like to get a bunch of links to that page, but If I can't write anymore content on that page or update it, It will be harder to convince people to link to it (does that even make sense?).
But if I can write blogs about really good subjects around that page, and those blogs do very well, how can I make sure that the actually page is getting all the juice that it can. And will it even get juice?
Is this just a simple internal linking question?
Am I tapping on the door of micro sites or landing pages?
Oy vey where do I start!?
Much love guys 
-
I don't use social. If you make content like what is described above, the visitors to your website will share it on social for you.
It is easy to describe what is above, but difficult to pull it off. If you want to see examples of this type of content just visit the Moz.com blog. It takes this type of content to be published there.
Again, these links are valuable....
https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday
https://moz.com/blog/how-to-create-10x-content-whiteboard-friday
-
Gahhhhhh!
I'm excited.
Thank you!
How can I follow you on social??
-
Would I then 301 it to the new page?
No. This page will require a heap of hard work and you will probably spend some money making it. It will be the best article on the internet for the SERPs that you are attacking. It will be a big, carefully written, extensively researched, substantive article. It might contain several great images, include quotes from expert people, photos that you travelled to get, maybe a video and more. This isn't something that you throw away. Articles like this might cost $500 to $2000 or more to produce.
This is the article that is going to go to #1 in the SERPs. The link in it to your original page will pass some power. Then both of these pages will shoot to the top of the SERPs and put you into the domainant position at #1 and #2. You will then be the authoritative author for this subject and produce more content around it that will dominate all of the secondary keywords.
-
Wow, I love it.
'Then, instead of trying to create microsites or landing pages I would simply put serious work and resources into a new page on that website designed to absolutely defeat what you already have and the pages that are ranking above it.'
Would I then 301 it to the new page?
-
If this was my site, I would start by creating internal links to this page from relevant pages on the website that already exist. That is an easy thing to do to help this content - if you have not done it already.
Then, instead of trying to create microsites or landing pages I would simply put serious work and resources into a new page on that website designed to absolutely defeat what you already have and the pages that are ranking above it.
Microsites and landing pages are weak efforts that Google has seen over and over for the past 20 years. They know not to count them.
If you want to defeat something or take difficult SERPs, it usually takes the difficult effort of building a fantastic website or a piece of 10x content.
See these.....
https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday
https://moz.com/blog/how-to-create-10x-content-whiteboard-friday
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to shift my website to a new domain name, with my brand name. Would Lose rankings
hi, Currently i have a 18 year old domain name "www.jaipurdentists.com". I wish to shift to a new domain name "www.thaperdental.com". primarily because of two reasons: 1. I have a same name competitor with domain "www.thaperdentalclinic.com", the site gets benefited because of the brand name domain. 2. The new domain name "www.thaperdental.com" is better to remember and pronounce. Even if I redirect all web-pages, properly to the corresponding web-pages on new site. Should I go ahead with this? will it result in drop in rankings!
Technical SEO | | StutiTh1 -
Is this a Risky Blog Move?
I have a client who's thinking of placing their blog on a separate domain because the plug-ins and various other functionality is becoming bulky and slowing things down for the main site. There will be a 'Blog' link on the company's website navigation, just as there is now, that will take people to the blog. As an SEO person, this seems like a bad idea, even if we set up 301s from all the old posts to all the new ones. In my research I came across these two points: All backlinks to blog posts contribute directly to a website’s OVERALL SEO strength because those backlinks are pointing to your main domain. Removing them may reduce overall link juice to the site. Simply having fewer content pages on the site will cause entire site to rank lower because Google loves content-rich authority sites. Does anyone know this to be true for sure? Thanks,
Technical SEO | | Caro-O
~Caro0 -
Thousands of 404-pages, duplicate content pages, temporary redirect
Hi, i take over the SEO of a quite large e-commerce-site. After checking crawl issues, there seems to be +3000 4xx client errors, +3000 duplicate content issues and +35000 temporary redirects. I'm quite desperate regarding these results. What would be the most effective way to handle that. It's a magento shop. I'm grateful for any kind of help! Thx,
Technical SEO | | posthumus
boris0 -
SEO impact of adding a lead gen form to a #1 ranked page
We have a page that ranks really well and gets a lot of traffic. We're wondering what would be the SEO impact of putting a lead gen form before visitors can download what they want. Currently, entrepreneurs can download a free business plan template kit. It's a zip file that include 6 files like a blank template, an blank Excel for the financials, examples files and links to related articles. The page is : http://www.bdc.ca/en/advice_centre/tools/business_plan/Pages/default.aspx Do you think that adding a form before downloading the zip file would cost us rankings? Thanks,
Technical SEO | | jfmonfette0 -
Beating big brands for rankings on Google page 1 post Panda & Penguin
Hi all, so having followed lots of SeoMoz guidelines that we have read here and standard SEO ideas we seem to no longer be able to rank for our core keywords.. and certainly not rank in front of the big brands. We're a small eCommerce company and have historically ranked Google positions 1-4 for many of our keywords (a year or two ago)... but now no where near this any more. We always write unique content for our products of usually around 300-400 words per product we include our keywords in Title, meta description and H1 tags. We include buyers guides and set up articles on the site and generally have a reasonable amount of good quality and always uniquely written content Recently we have concentrated to ensure that page load speed is above average and Google Web Master Tools page speed gives us around 80-90 out of 100 We carry out linking and have always done... in the most recent past this has been weighted towards 'content for links' to gain purely incoming links (although in the early days from 2005 we did swap links with other web masters as well as write and publish on article sites etc). product category pages have an intro piece of text that includes the key phrases for that page and is placed as close to the body tag as possible. From what I understand if you are hit by Panda or Penguin the drop off is invariably over night, but we have not seen this... more of a gradual decline over the last year or two (although there was a bit of a downward blip on Panda update 20). Now we're lucky to be on page 2 for what were our main keywords / phrases such as "portable DVD players" or "portable DVD player"... in front of us in every position is a big national brand.. and certainly on page 1 it is purely only a big brand in every postion. They don't have great info from what we can see for these keywords and certainly don't give as much info as we do. For the phrase "portable DVD player" our portable DVD accessories page ranks better than our actual portable DVD player category page... which we also can't understand? This is our portable DVD category page: http://www.3wisemonkeys.co.uk/portable-dvd-players-car Currently we're starting to produce 2 minute product demo videos for as many of our product detail pages as we can and we plan to host these on something such as Vimeo so that content will be unique to our site (rather than YouTube) in order to give us a different format of unique content on many of our product detail pages to improve rankings (and conversion rates as the same time ideally). So ... I am hoping that some one out there can point us in the right direction and shed some light on our declining positions. Are we doing or have done something wrong... or is it in these post Panda / Penguin days extremely difficult for a small business to beat the big brands as Google believes these are what every one wants to see when shopping? Thanks for any comments and / or help.
Technical SEO | | jasef0 -
Why is the Page Authority of my product pages so low?
My domain authority is 35 (homepage Page Authority = 45) and my website has been up for years: www.rainchainsdirect.com Most random pages on my site (like this one) have a Page Authority of around 20. However, as a whole, the individual pages of my products rank exceptionally low. Like these: http://www.rainchainsdirect.com/products/copper-channel-link-rain-chain (Page Authority = 1) http://www.rainchainsdirect.com/collections/todays-deals/products/contempo-chain (Page Authority = 1) I was thinking that for whatever reason they have such low authority, that it may explain why these pages rank lower in google for specific searches using my exact product name (in other words, other sites that are piggybacking of my unique products are ranking higher for my product in a specific name search than the original product itself on my site) In any event, I'm trying to get some perspective on why these pages remain with the same non-existent Page Authority. Can anyone help to shed some light on why and what can be done about it? Thanks!
Technical SEO | | csblev0 -
Sudden drop in ranking google.co.uk ranking
Anyone else had any sudden drops in rankings this week? Is there an update going on? One of my primary keywords has dropped from 6th to 49th in the google.co.uk search results. Not in webmaster tools to flag an issue. I have downloaded the links from webmaster and it does look if some content has been scraped and then linked back to us from a large number of sites that we have never sort links from. I have upload the google disavow link tool. Only one keyword appears to be effected not all of them? Any ideas? Thanks
Technical SEO | | highwayfive0 -
Determining When to Break a Page Into Multiple Pages?
Suppose you have a page on your site that is a couple thousand words long. How would you determine when to split the page into two and are there any SEO advantages to doing this like being more focused on a specific topic. I noticed the Beginner's Guide to SEO is split into several pages, although it would concentrate the link juice if it was all on one page. Suppose you have a lot of comments. Is it better to move comments to a second page at a certain point? Sometimes the comments are not super focused on the topic of the page compared to the main text.
Technical SEO | | ProjectLabs1