How to write blogs around a page you want to rank
-
Hey Moz Crew!
So I'm not necessarily looking for the answer here but more of a where do I begin to learn more. If you guys could point me in the right direction or even just help me ask the question in a better way, I would be so thankful.
Ok so there is page on my website that lives on the second page of Google. The page could be modified and I could add content to it if I wanted to, but let's just assume that this page is perfectly optimized with absolutely wonderful content and a great user experience.
Now of course I would like to get a bunch of links to that page, but If I can't write anymore content on that page or update it, It will be harder to convince people to link to it (does that even make sense?).
But if I can write blogs about really good subjects around that page, and those blogs do very well, how can I make sure that the actually page is getting all the juice that it can. And will it even get juice?
Is this just a simple internal linking question?
Am I tapping on the door of micro sites or landing pages?
Oy vey where do I start!?
Much love guys
-
I don't use social. If you make content like what is described above, the visitors to your website will share it on social for you.
It is easy to describe what is above, but difficult to pull it off. If you want to see examples of this type of content just visit the Moz.com blog. It takes this type of content to be published there.
Again, these links are valuable....
https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday
https://moz.com/blog/how-to-create-10x-content-whiteboard-friday
-
Gahhhhhh!
I'm excited.
Thank you!
How can I follow you on social??
-
Would I then 301 it to the new page?
No. This page will require a heap of hard work and you will probably spend some money making it. It will be the best article on the internet for the SERPs that you are attacking. It will be a big, carefully written, extensively researched, substantive article. It might contain several great images, include quotes from expert people, photos that you travelled to get, maybe a video and more. This isn't something that you throw away. Articles like this might cost $500 to $2000 or more to produce.
This is the article that is going to go to #1 in the SERPs. The link in it to your original page will pass some power. Then both of these pages will shoot to the top of the SERPs and put you into the domainant position at #1 and #2. You will then be the authoritative author for this subject and produce more content around it that will dominate all of the secondary keywords.
-
Wow, I love it.
'Then, instead of trying to create microsites or landing pages I would simply put serious work and resources into a new page on that website designed to absolutely defeat what you already have and the pages that are ranking above it.'
Would I then 301 it to the new page?
-
If this was my site, I would start by creating internal links to this page from relevant pages on the website that already exist. That is an easy thing to do to help this content - if you have not done it already.
Then, instead of trying to create microsites or landing pages I would simply put serious work and resources into a new page on that website designed to absolutely defeat what you already have and the pages that are ranking above it.
Microsites and landing pages are weak efforts that Google has seen over and over for the past 20 years. They know not to count them.
If you want to defeat something or take difficult SERPs, it usually takes the difficult effort of building a fantastic website or a piece of 10x content.
See these.....
https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday
https://moz.com/blog/how-to-create-10x-content-whiteboard-friday
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What should I do about not found pages?
I took over a site that had been hacked. A bunch of pages were created that said domain.com/cms/viagra. The pages are gone but they still show in webmaster tools as not being found, which is what I want. However, should I do anything besides leaving them as 404?
Technical SEO | | EcommerceSite0 -
Home Page Blog Snippets - Duplicate Content Help?
Afternoon Folks- I have been asked to contribute to a new site that has a blogfeed prominently displayed on the home page. It's laid out like this: Logo | Menu HOME PAGE SLIDER Blog 1 Title about 100 words of blog 1 Text Blog 2 Title about 100 words of blog 2 Text Blog 3 Title about 100 words of blog 3 Text Footer: -- This seems like an obvious duplicate content situation but also a way I have seen a lot of blogs laid out. (I.E. With blog content snippets being a significant portion of the home page content) I want the blogs to rank and I want the home page to rank, so I don't feel like a rel canonical on the blog post's is the correct option unless I have misunderstood their purpose. Anyone have any ideas or know how this is usually handled?
Technical SEO | | CRO_first0 -
Duplicate pages
Hi Can anyone tell me why SEO MOZ thinks these paes are duplicates when they're clearly not? Thanks very much Kate http://www.katetooncopywriter.com.au/how-to-be-a-freelance-copywriter/picture-1-58/ http://www.katetooncopywriter.com.au/portfolio/clients/other/ http://www.katetooncopywriter.com.au/portfolio/clients/travel/ http://www.katetooncopywriter.com.au/webservices/what-i-do/blog-copywriter/
Technical SEO | | ToonyWoony0 -
Ranking Internationally
Whats the best URL strategy to rank for one term in different countries? We currently rank well in Australia, but are tackling many countries over the next few months. The page I am ranking is http://www.spendbitcoins.com/buy for the term 'buy bitcoins' or 'buy bitcoins in Australia' (replace Australia with each specific country, i.e. New Zealand, Japan, etc.) These are the strategies I have come up with, is one of these good or is there a different better way? Use country specific TLDs, pulling the content from the same site w/ translations Use country specific TLDs and create separate sites and create completely original content Use country specific TLDs, forwarding to the primary domain use a subdomain from the same site modify the page link to be something like spendbitcoins.com/buy/new-zealand Don't worry about any of this and just get links from sites with the proper TLD
Technical SEO | | jaychristopher0 -
N/A page rank or "grey bar"
I have a web site that is over 10 yrs old, It also has over 30,000 links to it. Last week it received a N/A or "grey bar" page rank. The site also still is listed in the SERPS for my keywords, in fact for a few they have actually improved. The organic traffic is following the same pattern as last year. Webmaster tools doesnt list any critical issues or errors. Is there anything I can do to remedy the situation, or is this just a wait and see? Website is www.netnanny.com.
Technical SEO | | Court_H0 -
Backlink: External blog Vs. Internal blog. Which is the best?
Hi, some weeks ago a created a blog: mykeyword.wordpress.com Some one told me that it has got more trust that a "normal" www.mykeyword.com
Technical SEO | | Greenman
Is it true? So, i wrote some articles and dropped a guide (linking inside to mysite.com) to blog. My question is:
Right now i'm writing a lot of article ad i'm looking for the best channel where publish my content (post with link inside). My focus is improving quantity and quality of backlinks. Which way must i use? 1. Use my mykeyword.wordpress.com (give freshness to blog and new backlink)
2. Create ad internal blog mysite.com/blog and add article (without link?)
3. "Don't lose time" - Put new article only in external blog that will link to my site. I must manage a lot of new sites and i should increase SERP position. So, i have to choose the right way right now. Thanks 😉0 -
New Domain Page 7 Google but Page 1 Bing & Yahoo
Hi just wondered what other people's experience is with a new domain. Basically have a client with a domain registered end of May this year, so less than 3 months old! The site ranks for his keyword choice (not very competitive), which is in the domain name. For me I'm not at all surprised with Google's low ranking after such a short period but quite surprsied to see it ranking page 1 on Bing and Yahoo. No seo work has been done yet and there are no inbound links. Anyone else have experience of this? Should I be surprised or is that normal in the other two search engines? Thanks in advance Trevor
Technical SEO | | TrevorJones0