Mobile Site on Google Analytics

[Ideas-Money-Art]

Hi mozzers,

We just launched a mobile site and I was wondering what are the main steps to follow for gettting your mobile site tracked via GA (m.example.com)?

We have a profile for www.example.com

1. GATC: javascript or PHP to install?
2. Should the profile be on a subdomain?
3. What else to consider when implementing a mobile site on GA?

Thanks

[Ben_Alvord]

Not that I'm aware of.  The tracking code should be installed the same as it would be on a non-mobile site.

[Ideas-Money-Art]

Thanks Benjamin for your answer

So I can go ahead and install the javascript GATC on mobile.

Do you know if Google has provided some sort of documentation regarding mobile setup on GA?

Thanks

[Ben_Alvord]

Oh, and one other thing I just thought of.  I would pay extra attention to the Site Speed metrics (Content > Site Speed) as mobile sites obviously are prone to greater issue with slow load times.

[Ben_Alvord]

Hi Taysir,

For #1, you can just used the JavaScript GATC.  The vast majority of all smartphones run JavaScript.

For #2, if you are directing all mobile traffic to the mobile subdomain (the m.example.com), and that subdomain is a site built specifically for mobile, I would recommend creating a new Google Analytics property for it (meaning a new UA code).

For #3:

• Make sure you're aware of all the metrics available by default in the Audience > Mobile section of GA.
• It would be worth setting up Advanced Segments for the specific devices that the majority of your mobile users are using.  For example, if you setup an Advanced Segment for iPhone users, you'll be able to see what your bounce rate is just for iPhone users, etc.  If metrics for a specific device are significantly worse than most others, that's a good sign that your site might not be rendering well on that device.