Need Some Quality Vs. Quantity SEO Advice
-
We have a gallery here with our main categories of patches. https://www.stadriemblems.com/gallery/
If you click on one, say Fire Patches, you'll be taken to a page of just fire patches. https://www.stadriemblems.com/fire-patches/
But here's the kicker: If you notice of the fire patch page, there are also sub-categories to that. So if you click on say, Fire Rescue, you get taken one level deeper. https://www.stadriemblems.com/fire-patches/fire-rescue-patches/
I'm redoing this entire site (a project over five years overdue), and I'm wondering if it's really worth it to keep these three-level deep sub pages. I originally created them with long tail SEO in mind, making us be the only ones who come up when people search for very specific patches. But it's a big undertaking to redo all of them, and are they really adding any value?
-
It is not at all uncommon to have the category taxonomy run three levels deep like this.
What page should I land on if I search for "Volunteer Firefighter Patches"? If it's /fire-patches/ you may have trouble targeting "Volunteer" while also targeting Ambulance, Hazmat...
I think pages specifically targeting topics like "EMS Patches" are necessary for this site and would not recommend removing them.
While you're rethinking the taxonomy though, I would change /fire-patches/ to /first-responders/ because at the moment the site has EMS and Ambulance under "Fire". Really, all of these professionals are "First Responders". Then /first-responders/fire-patches/ may even continue another level deep, such as /first-responders/fire-patches/volunteer/ .
-
I'm leaning toward quality over quantity. Looking at those individual pages, they don't seem to be offering much in the way of unique content.
-
I have to make this decision within the week. I guess I can't ask people to advise me when I have no data to give them.
-
If it is possible to add the analytics code to the pages, I would do that and let it run for a couple months. Then you can make the decision with full data.
-
Well, this has brought to my attention that somehow the CMS has neglected adding the analytics code to those pages, probably because they're in a sub folder, so this is a bigger shot in the dark than I thought.
-
Are these pages pulling in any traffic? Can you trace that traffic through the shopping cart?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Cannibalization vs. Optimizing Site
I am in the process of optimizing our website and I am having a hard time reconciling two best practices I have found on Moz. 1. You should avoid having multiple pages focus on the same keyword because you will lose some control of which result will show. 2. You should identify your core keywords and weave these keywords multiple times (naturally) throughout your site. I have spent months identifying our top 7 keywords and am working through the site now. The first piece of advice keeps giving me pause. Can anyone weigh in with other considerations or advice on how I can reconcile these two strategies. Thank you
On-Page Optimization | | NikCall2 -
Need SEO Advice for different languages and How to optimize the page
Hello. Currently we have an ecommerce site that sells shoes online in France. The site is in English. Say the keyword is shoes and our page is example.com/shoes it;s perfectly fine to optimize that page for keyword of "shoes". Now, what about french keyword of shoes "chaussures" ? How do i optimize it? Should i create a different page or just edit the same page with keyword of "chaussures" in title tag etc? What is the best way to go about doing this? Thanks
On-Page Optimization | | WayneRooney0 -
H2's vs Meta description
in some of my serp results the h2's are showing up instead of the meta description. i have read that H2's arent really valid anymore. can someone clarify this for me?
On-Page Optimization | | dhanson240 -
Youtube Videos For SEO
Besides enhancing the page and time on page, can youtube videos do anything for seo? Can we save the videos and rename them with keywords? Ty
On-Page Optimization | | TP_Marketing0 -
Geo-targeted content and SEO?
I am wondering, what effect does geo-targeted "cookie cutter" content have on SEO. For example, one might have a list of "Top US Comedians", which appears as "Top UK Comedians" for users from the United Kingdom. The data would be populated with information from a database in both cases, but would be completely different for each region, with the exception of a few words. Is this essentially giving Google's (US-based) crawler different content to users? I know that plenty of sites do it, but is it legitimate? Would it be better to redirect to a unique page, based on location, rather than change the content of one static page? I know what the logical SEO answer is here, but even some of the big players use the "wrong" tactic. I am very interested to hear your thoughts.
On-Page Optimization | | HalogenDigital0 -
Slash vs no slash?
Why does SeoMoz tell me I have duplicate content issues and show me these two URLs? mysite.com mysite.com/ What does the slash matter and why is that considered duplicate content?
On-Page Optimization | | shawn810 -
Domain Name and On-Page SEO
Where are the best places to put your Domain name in On-Page SEO? My domain name ends in .net so I would like to put it as many places as possible to brand the .net . On the analysis page I have found out that it is not a good idea to put it in the title page...but that is what the SEO guy I hired told me to do. Thanks, Utah Tiger
On-Page Optimization | | Boodreaux0 -
External vs inline for CSS menu
Which is better for search engines: external or inline menus? And which language: CSS, Javascript, or both?
On-Page Optimization | | teatable0