Need Some Quality Vs. Quantity SEO Advice
-
We have a gallery here with our main categories of patches. https://www.stadriemblems.com/gallery/
If you click on one, say Fire Patches, you'll be taken to a page of just fire patches. https://www.stadriemblems.com/fire-patches/
But here's the kicker: If you notice of the fire patch page, there are also sub-categories to that. So if you click on say, Fire Rescue, you get taken one level deeper. https://www.stadriemblems.com/fire-patches/fire-rescue-patches/
I'm redoing this entire site (a project over five years overdue), and I'm wondering if it's really worth it to keep these three-level deep sub pages. I originally created them with long tail SEO in mind, making us be the only ones who come up when people search for very specific patches. But it's a big undertaking to redo all of them, and are they really adding any value?
-
It is not at all uncommon to have the category taxonomy run three levels deep like this.
What page should I land on if I search for "Volunteer Firefighter Patches"? If it's /fire-patches/ you may have trouble targeting "Volunteer" while also targeting Ambulance, Hazmat...
I think pages specifically targeting topics like "EMS Patches" are necessary for this site and would not recommend removing them.
While you're rethinking the taxonomy though, I would change /fire-patches/ to /first-responders/ because at the moment the site has EMS and Ambulance under "Fire". Really, all of these professionals are "First Responders". Then /first-responders/fire-patches/ may even continue another level deep, such as /first-responders/fire-patches/volunteer/ .
-
I'm leaning toward quality over quantity. Looking at those individual pages, they don't seem to be offering much in the way of unique content.
-
I have to make this decision within the week. I guess I can't ask people to advise me when I have no data to give them.
-
If it is possible to add the analytics code to the pages, I would do that and let it run for a couple months. Then you can make the decision with full data.
-
Well, this has brought to my attention that somehow the CMS has neglected adding the analytics code to those pages, probably because they're in a sub folder, so this is a bigger shot in the dark than I thought.
-
Are these pages pulling in any traffic? Can you trace that traffic through the shopping cart?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Do SSL Certificates Affect On SEO?
Does really a SSL certificate affect on SEO? How? Why? According to my hosting provider (ganje.host), "https" improves SEO! As I know, It decreases speed. So how does it improve SEO when my speed is slower than before?
On-Page Optimization | | MirzaeeMustafa0 -
SEO Implications of using Images for Article Titles
Hi guys! New to Moz Pro. I just recently completed an online course with Moz... I have a client who is writing some new content for their site, and we are approaching it with SEO in mind. I was wondering about using an image with text on it as the article title, instead of an actual "text on the page" title. Wondering if that's going to "cost" us anything, SEO wise. I guess we could use alt-text/title/description fields to make sure the keywords are crawlable for our article title but do they have less "weight" than a standard title? How does that work? Hope my question makes sense. Article header attached mB0PXsA.jpg
On-Page Optimization | | JakeWarren1 -
SEO for replicated website system
I have a client who has 750 agents. They want to provide them all with a website on a subdomain (mysite.domain.com). The sites will all contain basically the same info, however, this info can be customized on each site by each rep. Most of these reps sell pretty much the same thing, so the customization wont be very dramatic. So the question is, how can we build this replicated website system and deliver SEO value to each site?
On-Page Optimization | | gotchamobi0 -
301 or Keep 2 Chocolate Best Sellers SEO?
Hi All, So we have two best selling organic chocolates that are very similar. http://www.santabarbarachocolate.com/bulk-organic-dark-chocolate-72-without-soy-lecithin/ and http://www.santabarbarachocolate.com/bulk-organic-dark-chocolate-72-without-soy-lecithin/ Because we are a small company it would be ideal to offer only one of these chocolates due to the cost of making it from the raw cacao. This is the question: From a SEO page rank perspective, do we get better rank by 301 redirecting one chocolate to the other thereby generating more traffic through traffic consolidation to one chocolate. Or do we get better SEO rank by having two chocolates on the site that both get clicks with different content? Basically it is a question of divided forces. Thanks for your help, Jason
On-Page Optimization | | santabarbarachocolate0 -
Hello, I need some help: Organic Traffic going down
Hello, I need some help, i am trying to figure out why my Organic traffic has gone down so much in the last six months and trying to find a solution, but I am at a lost as to what i should be looking to see how to fix it. http://goo.gl/arwlON I hope you can help or give me some ideas as to why. Thank you in advance.
On-Page Optimization | | blinky510 -
Does my site just need a tweak, or should it be rebuilt from the ground up?
My wedding photography website has grown organically over the last 4 years or so.
On-Page Optimization | | chuckstar_za
Each year it's been fiddled with, changed, tweaked, prodded - in short it's been mucked about with a lot.
To the point now where I think it's become a hodge potch of mucky code (theme installed on theme in stalled on theme and numerous plugins) and no real 'structure' to it. At the moment it hovers around #12 for my main area of focus - people looking for a wedding photographer in Essex, England. So 'wedding photographer Essex'. I try to write blog posts regarding venues in Essex where I've photographed weddings. Despite trying to follow best practice, and with weak/low competition, these posts very rarely crack top 10. Last year when I was top 2 for wedding photographer Essex I was victim of a spam link attack. At the time I asked for advice and was told not to worry as Google didn't count these links. Now I'm feeling that along with the bloated website, lack of proper site architecture and other little issues, these links are contributing to restricting my pages from ranking in top 10 spots. Backlinking, while always helpful, doesn't seem to play a major role when trying to rank for venue related searches according to backlink reports on competitors. I'm thinking that it might be an idea to rebuild the site and content from the ground up. This time with a proper site structure in place and conforming to best practice. Obviously this is probably the most extreme course of action. Or does my site just need a little TLC to get it ranking better?
The site in question is:
www.alexkilbeephotography.co.uk Thanks1 -
How is my on-site SEO looking like?
I know this is a broad question. My site's content has been written more than one year ago and haven't been changed so far. Our main goal is to make the application hosted in the site work better every day, so we don't worry much about writing content. The URL is http://www.onlinelogomaker.com
On-Page Optimization | | rpedri0 -
SSL sites and SEO
I'm seeing a lot about how SSL sites can negatively affect SEO from the analytics perspective, but if duplicate content issues are addressed and load times are OK, what else is there to worry about? Any advice is much appreciated. Thank you!
On-Page Optimization | | PerfectPitchConcepts0