Linking back to the homepage im trying to rank - Using exact match anchor? Linking from footer?
-
Hello,
Our site is an basically advertisements / listings website.
Structure is as following
<last 200="" adds=""> (homepage trying to rank) < category 1 > < category 1 > < category 1 > < category 1 > < category 1 ></last>
My question - each of the categories links back within the menu back to homepage. The link text currently is last 200 adds. Can i use exact match anchor? Or should i use just last 200 ads?
The issue is that one of my categorys (category 1) has already the exact match anchor im trying to rank for. So i can not use the same to link back to homepage.
Im worried that google does not see any exact keyword anchor texts back to homepage hence will rank my homepage with lower strenght for that keyword . Im also worried that the category 1 page might now compete with the main homepage for this word (even tho at the moment category itself does not rank for this keyword)
Can i link from footer back to homepage with an alternative keyword then to give some "context" to google more? Would this be spamming?
-
Our main keyword is ranking at the moment as 15th for the homepage, (Keyword + region name). The keyword is not so hard in the country im ranking it.
But the question is still the same. Should I link back to homepage using the exact match anchor im trying to rank, and what to do with this category 1 which is the same target keyword. I think it might compete with homepage in the future.
**If im not linking back to homepage with the keyword, how can google rank me strong is my question? **
-
Do any of your pages currently rank? What is the keyword phrase they rank for?
I have a friend who has an advertising/business listing site who is trying to rank against yp.com and yelp. She doesn't have the resources to go head-to-head against them. Your basic strategy and plan should guide your backlinking (even internal backlinks) tactics.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When using external links for onsite optimization, should they be follow or nofollow links?
I'm trying to optimize my home page and need to add external links. I'm planning to link to other authoritative sites. Should they be follow or no follow links?
On-Page Optimization | | ntaparia171 -
Listing and Linking Brands from Homepage
We have the popular brands that we sell listed on our homepage. We currently have them in just plain text at the moment but we want to know if it would be best to: Leave them in plain text Link each to the most relevant page on our website Link each out to the actual brands website Link some to internal page, others out to brands website, some blank Not have a list of brands We do have a webpage that lists all of our brands but there are hundreds we carry so we narrowed down the 40 most popular known brands that people will be looking for on the homepage. Thanks for your help!
On-Page Optimization | | petsofoz0 -
Should I use an acronym in my URL?
I know that Google understands various acronyms. Example: If I search for CRM System, it knows i'm searching for a customer relationship management system. However, will it recognize less known acronyms? I have a page geared specifically for SAP data archiving for human capital management systems. For those in the industry, they simply call it HCM. Here is how I view my options: Option #1: www.mywebsite.com/sap-data-archiving/human-capital-management Option #2: www.mywebsite.com/sap-data-archiving/hcm Option #3: www.mywebsite.com/sap-data-archiving/hcm-human-capital-management With option #3, i'm capturing the acronym AND the full phrase. This doesn't make my URL overly long either. Of course, in my content i'll reference both. What does everyone else think about the URL? -Alex
On-Page Optimization | | MeasureEverything0 -
301 Redirect and SEO Rankings
I recently restructured my webpage URL's (about 300 ~ 75% of my total website) to make the URL paths more SEO friendly. Within a few hours of restructuring the pages, I did a 301 redirect to my old URL's and pointed them to the new pages. I have seen ~ 50% drop in organic traffic. I started the restructuring exercise 14 days ago and finished it a few hours back. I have 3 questions: How long will it take for me to recover my old traffic. Will I recover most of it or some of it? Due to a glitch in the specified path, some old URL's were wrongly redirected (this happened with 9 pages to be exact). I will explain exactly what happened: www.redirct.com/superseonow1 ---- redirected to ---- www.redirectnow.com/seonow1 **/superseonow was 301 redirected to /seonow. After 3 days I realize that /superseonow1 was actually /supernow1. The same thing happened to 9 pages - /superseonow2, /superseonow3 ..... ** I have removed all the wrong redirects. When I tried to enter the correct (old) paths now and 301 redirect them to the new paths, the page was not found using the old paths. Should I redirect the old paths to the New ones even now? 3. Finally, in how much time after you change the page structure should you use the 301 redirect. Since I had two different teams working on this job, there could have been up to a 24 hour gap between the redirection.
On-Page Optimization | | rajatsharma0 -
Should homepage contain microdata?
If a homepage lists several items, changing frequently, is it advisable to add microdata and therefore tell Google as much as possible about the items there, or should microdata be added only to an item/news/video/post detail page?
On-Page Optimization | | RichardKay0 -
Using example.info when example.com is a link farm. Ok? Bad? Doesn't matter?
Second question of the day- I'm helping a friend with his law firm site. He is using example.info because example.com is being used by a link farm. Is this hurting his search efforts? Thanks
On-Page Optimization | | ahossom0 -
Create a new page or try to improve rankings for homepage
I'm working with a client attempting that competes in the highly competitive anti-virus market with a very limited marketing budget. They are currently ranking well for only a few terms - one is "Free Antivirus trial" - currently position 11 on Google. The top ranking sites have a page SEO'ed for this term. My client's SERP is their homepage, seemingly based primarily on the meta description tag. For SEO and PPC purposes I would like to create a new page specifically for the "Free Antivirus trial" but I'm afraid of messing with the second page listing that currently exists. My question for SEO folks is... Should I create a new, properly SEO'd page or attempt to improve the home page ranking?
On-Page Optimization | | DenverKelly0 -
The Better Title to Use?
Hello Mozers- I am targeting the keywords "liposuction scottsdale", "liposuction phoenix", "liposuction mesa", "liposuction arizona". Out of the following two Titles below, one would you consider the better one? And Why? I am leaning towards the second example. If you have any more ideas that would be great. 1). Tummy Tuck Scottsdale, Phoenix, Mesa, Arizona 2).Tummy Tuck Scottsdale | Tummy Tuck Phoenix, Mesa, Arizona. Thanks!!
On-Page Optimization | | Red_Spot_Interactive0