How to understand if a certain company doing SEO or not?
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Hi guys,
I am wondering how we can tell that the certain company doing SEO or not?
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Hi Ahmet!
If you're experiencing thia situation, I'm very sorry. It can be frustrating to figure out if the company you've trusted with your digital marketing is doing what they say they are.
Here is a Moz blog you need to check out that pinpoints six things to look out for:
https://moz.com/ugc/6-surefire-signs-that-your-seo-company-sucks
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Taylor has some great ideas. If you want to look at their on-page history you can go to archive.org and see versions of their pages from the past.
Many times, you can tell if a company has been doing SEO by watching their rankings go down. I am serious here.
So, a better measure of "is this a company who is going to be competitive" is to look to see if they have a steady stream of content that is valuable to their potential customers and business credibility being added to the site. This does not have to be an enormous stream. Instead it simply needs to be quality and published regularly. This is what I would fear and respect in a competitor.
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Completely agreed with Taylor.
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I believe the best way to accomplish this would be the following:
- Frequently check up on their backlinks. If it's consistently being updated with new resource pages or blog posts linking to their site, that would be a good indicator they at least have a linkbuilding campaign in effect.
- Keep track of their On-Page Optimization. If you've noticed that over a few months they have changed their Title Tags, Meta Descriptions, h1 tags, etc., multiple times then there's a good chance that their SEO is experimenting with using their keywords to greater affect in regards to On-Page and how it's impacting their rankings.
- Be bold and call them and ask what company is doing their SEO. ^_^
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