Kinds of organic search results (Google)
-
Not sure if this is a new "unit" for Google organic results. Please see the attached image.
When searching for "invoice software", the top quarter of the page is a ribbon of products/brands with badly formatted logos. The fact that it's so ugly, and there's nothing marking it as a paid result, leads me to think it's organic.
Anyone know what this SERP unit is called; and better still: How do you get included? We rank super high in the normal organic results, but don't appear at all in this product ribbon.
-
Russ/Patrick: No go with Schema. I'll re-post a new question with more detail. Thanks.
-
Thanks Russ and Patrick. The rich snippet/schema markup sounds promising. I'll test that and report back. Cheers.
-
Hi there
Usually this information is pulled from specific sets of microdata and information that Google collects through the web and cross references. You can learn more about how Google creates these carousels and other rich snippets through this resource here. If you're a business, I would highly suggest including yourself in Google My Business and make sure that information about your business on your website and across your listings / citations is up to date and correct!
Hope this helps! Let me know if you have any questions or comments - thanks!
Patrick -
This is a form of carousel that has recently become more popular. If I may be honest, my experience with it so far is that it is plainly horrible. For example, this query for "SEO Software" says "Googlebot" is a type of SEO software.
Distill reported on the expansion of this back in February to "best {keyword}" type queries, and it seems the rollout has been greater than just that set of terms.
I'm honestly not sure how they source the data.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is Google Ranking the Umbrella Category Page when Searching for Sub-Categories Within that Umbrella Category?
I have an e-commerce client who sells shoes. There is a main page for "Kids" shoes, and then right under it on the top-navigation bar there is a link to "Boys Shoes" and "Girls Shoes." All 3 of these links are on the same level - 1 click off the home page. (And linked to from every page on the website via the top nav bar). All 3 are perfectly optimized for their targeted term. However, when you search for "boys shoes" or "girls shoes" + the brand, the "Kids" page is the one that shows up in the #1 position. There are sitelinks beneath the listing pointing to "Girls" and "Boys." All the other results in Google are resellers of the "brand + girls" or "brand + boys" shoes. So our listing is the only one that's "brand + kids shoes." Our "boys" shoes page and "girls" shoes page don't even rank on the 1st page for "brand + boys shoes" or "brand + girls shoes." The only real difference is that "kids shoes" contains both girls and boys shoes on the page, and then "boys" obviously contains boys' shoes only, "girls" contains girls' shoes only. So in that sense there is more content on the "kids" page. So my question is - WHY is the kids page outranking the boys/girls page? How can we make the boys/girls pages be the ones that show up when people specifically search for boys/girls shoes?
Intermediate & Advanced SEO | | FPD_NYC0 -
Canonical URL on search result pages
Hi there, Our company sells educational videos to Nurses via subscription. I've been looking at their video search results page:
Intermediate & Advanced SEO | | 9868john
http://www.nursesfornurses.com.au/cpd When you click on a category, the URL appears like this:
http://www.nursesfornurses.com.au/cpd?view=category&cat=9&name=Acute+Surgical+Nursing
http://www.nursesfornurses.com.au/cpd?view=category&cat=6&name=Medications Would this be an instance where i'd use the canonical tag to redirect each search results page? Bearing in mind the /cpd page is under /Nursing cpd, and that /Nursing cpd is our best performing page in search engines, would it be better to refer it to the 'Nursing CPD' rather than 'CPD' page? Any advice is very welcome,
Thanks,
John0 -
I have search result pages that are completely different showing up as duplicate content.
I have numerous instances of this same issue in our Crawl Report. We have pages showing up on the report as duplicate content - they are product search result pages for completely different cruise products showing up as duplicate content. Here's an example of 2 pages that appear as duplicate : http://www.shopforcruises.com/carnival+cruise+lines/carnival+glory/2013-09-01/2013-09-30 http://www.shopforcruises.com/royal+caribbean+international/liberty+of+the+seas We've used Html 5 semantic markup to properly identify our Navigation <nav>, our search widget as an <aside>(it has a large amount of page code associated with it). We're using different meta descriptions, different title tags, even microformatting is done on these pages so our rich data shows up in google search. (rich snippet example - http://www.google.com/#hl=en&output=search&sclient=psy-ab&q=http:%2F%2Fwww.shopforcruises.com%2Froyal%2Bcaribbean%2Binternational%2Fliberty%2Bof%2Bthe%2Bseas&oq=http:%2F%2Fwww.shopforcruises.com%2Froyal%2Bcaribbean%2Binternational%2Fliberty%2Bof%2Bthe%2Bseas&gs_l=hp.3...1102.1102.0.1601.1.1.0.0.0.0.142.142.0j1.1.0...0.0...1c.1.7.psy-ab.gvI6vhnx8fk&pbx=1&bav=on.2,or.r_qf.&bvm=bv.44442042,d.eWU&fp=a03ba540ff93b9f5&biw=1680&bih=925 ) How is this distinctly different content showing as duplicate? Is SeoMoz's site crawl flawed (or just limited) and it's not understanding that my pages are not dupe? Copyscape does not identify these pages as dupe. Should we take these crawl results more seriously than copyscape? What action do you suggest we take? </aside> </nav>
Intermediate & Advanced SEO | | JMFieldMarketing0 -
Previously ranking #1 in google, web page has 301 / url rewrite, indexed but now showing for keyword search?
Two web pages on my website, previously ranked well in google, consistent top 3 places for 6months+, but when the site was modified, these two pages previously ending .php had the page names changed to the keyword to further improve (or so I thought). Since then the page doesn't rank at all for that search term in google. I used google webmaster tools to remove the previous page from Cache and search results, re submitted a sitemap, and where possible fixed links to the new page from other sites. On previous advice to fix I purchased links, web directories, social and articles etc to the new page but so far nothing... Its been almost 5 months and its very frustrating as these two pages previously ranked well and as a landing page ended in conversions. This problem is only appearing in google. The pages still rank well in Bing and Yahoo. Google has got the page indexed if I do a search by the url, but the page never shows under any search term it should, despite being heavily optimised for certain terms. I've spoke to my developers and they are stumped also, they've now added this text to the effected page(s) to see if this helps. Header("HTTP/1.1 301 Moved Permanently");
Intermediate & Advanced SEO | | seanclc
$newurl=SITE_URL.$seo;
Header("Location:$newurl"); Can Google still index a web page but refuse to show it in search results? All other pages on my site rank well, just these two that were once called something different has caused issues? Any advice? Any ideas, Have I missed something? Im at a loss...0 -
Local results vs Normal results
Hi everyone, I am currently working on the website of a friend, who's owning a French spa treatment company. I have been working on it for the past 6 months, mostly on optimizing the page titles and the link building. So far the results are great in terms on normal results : if you type most of the keywords and the city name, the website would be very well positioned, if not top positioned. My only problem is that in the local results (Google Maps), nothing has improved at all. In most of the same keyword where the website is ranking 1st on normal results, the website doesn't appear at all on the same keywords in local results. This is confusing as you would think Google think the website is relevant to the subject according to the normal results but it doesn't show any good ones in a local matter. The website is clearly located in the city (thanks to the pages titles and there's a Google Map in a specific page dedicated to its location). The company has a Google Places page and it has positive customers reviews on different trusted websites for more than a year now (the website is 2 years old). I focused my work concerning the link building on the local websites (directories and specialized websites) for the past 2 months. The results kept improving on normal results but still no improvement at all in the local ones. As far as I know, there is no mistakes such as multiple addresses for the same business etc. Everything seems to be done by the rules. I am not sure at all what more I can do. The competitors do not seem to be working their SEO pretty much and in terms of linking (according to the -pretty good- Seomoz tools), they have up to 10 times less (good) links than us. Maybe you guys have some advice on how I can manage this situation ? I'm kind of lost here 😞 Thanks a lot for your help, appreciate it. Cheers,
Intermediate & Advanced SEO | | Pureshore
Raphael0 -
Search result clicks for one of my posts down significantly
I started receiving a warning warning in google webmaster tools about 2 weeks ago that said "big traffic change for top url". On reading the message i saw "Search results clicks for http://goo.gl/EyhUJ have decreased significantly". When I search google using the keyword "sore breasts" for which that post used to rank at least number 2 on google, I dont see anything. The related post http://goo.gl/vP025 is still ranking well. Can anyone give me an idea of what might have happened? I am totally at sea. Thanks.
Intermediate & Advanced SEO | | adaeze0 -
Links on Google Notebook
I have used OSE to look at links of a competitors site and notice they have dozens for links from Google Notebook pages eg http://www.google.pl/notebook/public/05275990022886032509/BDQExDQoQs8r3ls4j This page has a PA of 48 Is this a legitimate linking strategy?
Intermediate & Advanced SEO | | seanmccauley0 -
Google, Links and Javascript
So today I was taking a look at http://www.seomoz.org/top500 page and saw that the AddThis page is currently at the position 19. I think the main reason for that is because their plugin create, through javascript, linkbacks to their page where their share buttons reside. So any page with AddThis installed would easily have 4/5 linbacks to their site, creating that huge amount of linkbacks they have. Ok, that pretty much shows that Google doesn´t care if the link is created in the HTML (on the backend) or through Javascript (frontend). But heres the catch. If someones create a free plugin for wordpress/drupal or any other huge cms platform out there with a feature that linkbacks to the page of the creator of the plugin (thats pretty common, I know) but instead of inserting the link in the plugin source code they put it somewhere else, wich then is loaded with a javascript code (exactly how AddThis works). This would allow the owner of the plugin to change the link showed at anytime he wants. The main reason for that would be, dont know, an URL address update for his blog or businness or something. However that could easily be used to link to whatever tha hell the owner of the plugin wants to. What your thoughts about this, I think this could be easily classified as White or Black hat depending on what the owners do. However, would google think the same way about it?
Intermediate & Advanced SEO | | bemcapaz0