Migrating login page from website: SEO impact
-
Our current login page looks like www.website.com/log-in/. We are planning to migrate it to a sub directory login.website.com. For years, our login page is the top landing with highest visits after homepage. If we migrate this now, are we going to loose traffic and drop in rankings?
Thanks
-
To be honest, I'm not exactly sure what your question is. The subdomain will still be under your domain. It will be the same website but a part of it will be on a different server. The traffic will count for the domain. Even if Google would see this subdomain as a different site (which I don't will be) you still don't have what to worry about because you would have used 301 redirects and all the links will point to the new subdomain. So all you really have to do is change all the links that you can (which lead to the login page) and then do a 301 redirect from the old one to the new one. This is safe in terms of SEO and you don't have to worry about losing your position in the SERPs. Hope this helps!
-
Apologies, I'm not entirely sure of got your point. Do you mean you want the URL locked away so only a favoured few can access it? I.e. not a general website login.
If you use 301s highly likely Google will find the new login page, If that answers your query?
One point like to throw in here that a penetration tester will tell you that obscurity isn't security. Meaning that just puting the login form on another URL/Website/IP won't increase the security very much, if at all, especially if someone is determined.
-
We meant to move the login page to dedicated server away from website for security concerns. So login.website.com sub-domain will no more part of our website. I wonder the traffic to this separate page counts into website. Will 301 redirect will make sure the traffic to login page count as our website traffic?
-
We meant to move the login page to dedicated server away from website for security concerns. So login.website.com sub-domain will no more part of our website. Still 301 redirect makes the traffic to be counted as our website traffic?
-
If you 301 properly and phrase the page properly with text and tags it shouldn't be a problem, you may see an initial drop but should recover again.
With branded queries you are normally pretty safe, especially if you have a strong online presence.
Subdomains can cause a bit of a headache if they're not done right, there seems to be a bit of a trend to move away from subdomains of late in favour of putting everything on one domain. Google will sometimes see subdomains as a separate website.
-
Hi Alick,
We meant to move the login page to dedicated server away from website for security concerns. So login.website.com sub-domain will no more part of our website. I wonder the traffic to this separate page counts into website.
-
You might drop in rankings in process of site migration. It depends how well the migration is conducted. Make sure to change as many of those links leading to www.website.com/log-in/ as you can. Where you have a link to www.website.com/log-in/, change it to login.website.com to avoid too many 301's on your website. Also, you should have a good reason for migration to subdomains because you will loose domain authority. Subdomains are treated as a new different websites with zero DA and you need to build it again.
-
No If you use 301 redirection you are not going to loose traffic and drop ranking because it is your brand related query and you will always appears on top.
In your case users query might be like this yout brandname + login and other similar search queries.
Hope this helps.
Thanks
-
Hi! Don't worry. As long as you implement the redirects correctly, you will not have a problem. "A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website." Read more here -> https://moz.com/learn/seo/redirection.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Setting up analytics for a website redesign
Hey all, so in the past when I make changes to a site, I make the changes, review the analytics in the wake of the changes, analyze and go from there. Little things here and there, no biggie. With my new company, we're doing a full website redesign from scratch (Currently on Wordpress, moving to custom). They are asking me about analytics and reporting and I was hoping to get some insight here. When the new site is ready, they are launching it at www2.ourdomain.com and sending 25% of traffic to ourdomain.com to that with the other 75% going to www.ourdomain.com (current site). So two questions- how would you go about setting up analytics for that? And how do you ensure the www2 version doesn't get indexed but stay in Google's good graces? If you de-index your "home page" that 25% are seeing I can't imagine that's helpful for SEO. Hopefully that makes sense! Trying to look at how to A/B test to ensure the new site is working and converting before pushing all traffic to it.
Web Design | | DanDeceuster0 -
Moving servers which means moving ip address but using the same URL. Would it harm the website's SEO?
Hello everyone, The server (in-house) which we use to host our website is a bit old. We are using CDN77 for our static content. What if I move all our website to the CDN service? meaning I use their storage capability and just have our url point to the IP address they provide. Would that hurt our rankings?
Web Design | | Edgar-Cerecerez0 -
Multi-page articles, pagination, best practice...
A couple months ago we mitigated a 12-year-old site -- about 2,000 pages -- to WordPress.
Web Design | | jmueller0823
The transition was smooth (301 redirects), we haven't lost much search juice. We have about 75 multi-page articles (posts); we're using a plugin (Organize Series) to manage the pagination. On the old site, all of the pages in the series had the same title. I've since heard this is not a good SEO practice (duplicate titles). The url's were the same too, with a 'number' (designating the page number) appended to the title text. Here's my question: 1. Is there a best practice for titles & url's of multi-page articles? Let's say we have an article named: 'This is an Article' ... What if I name the pages like this:
-- This is an Article, Page 1
-- This is an Article, Page 2
-- This is an Article, Page 3 Is that a good idea? Or, should each page have a completely different title? Does it matter?
** I think for usability, the examples above are best; they give the reader context. What about url's ? Are these a good idea? /this-is-an-article-01, /this-is-an-article-02, and so on...
Does it matter? 2. I've read that maybe multi-page articles are not such a good idea -- from usability and SEO standpoints. We tend to limit our articles to about 800 words per page. So, is it better to publish 'long' articles instead of multi-page? Does it matter? I think I'm seeing a trend on content sites toward long, one-page articles. 3. Any other gotchas we should be aware of, related to SEO/ multi-page? Long post... we've gone back-and-forth on this a couple times and need to get this settled.
Thanks much! Jim0 -
Do pull quotes affect SEO positively or negatively?
I like the design element of a pull quote to ad interest and highlight an important point. If I use an exact quote from the page in a pull quote on that page, does that negatively affect SEO as duplicate content? Are there formatting or tagging methods that could help pull quotes to boost SEO? For clarity, by "pull quote" I mean a stylized bit of text that floats on a page in such a way that the body text wraps around it. It is actual text (not text embedded in a graphic) but it behaves like an image with text wrapping around it. Here's an example (in red on the right side): http://www.21ct.com/resources/news-room/21ct-announces-its-latest-us-patent-for-advancing-big-data-security/
Web Design | | kyle21ct0 -
Is there SEO penalties for having .htm homepage?
In the past, I have had very good SEO rankings but have recently slipped. I am trying everything I can. Only my home page has domain/index.htm while all other pages have .html suffixes. I have been reluctant to change the home page worrying that it could further hurt my SEO. QUESTION Does it even matter? If so, will changing home page to .html have any adverse effects for SEO?
Web Design | | Kurtyj0 -
Best layout pages for SEO
Dear all, what would be the ideal layout of a webpage for SEO? How would a homepage and landingspage look like? Thanks in advance! Best regards, Ben
Web Design | | HMK-NL0 -
Indexing Dynamic Pages
Hi, I am having an issues among others, regarding indexing dynamic pages. Our website, www.me-by-melia, was just put live and I am concerned the bottom naviagtion pages (http://www.me-by-melia.com/#store, http://www.me-by-melia.com/#facebook, etc) will not be indexed and create duplicate pages. Also, when you open these pages in a new tab, it takes you to homepage. The website was created in HTML5. Please advise.
Web Design | | Melia0 -
How to make AJAX/javascript website more seo friendly?
I have a website that is heavy on AJAX. I need recommendations on how to add content as well as other on page ompitizations. The website is a luxury brand for 6 resorts, each with their own subfolder. The website is http://me.graficode.com/preprod/.
Web Design | | Melia0