Migrating login page from website: SEO impact
-
Our current login page looks like www.website.com/log-in/. We are planning to migrate it to a sub directory login.website.com. For years, our login page is the top landing with highest visits after homepage. If we migrate this now, are we going to loose traffic and drop in rankings?
Thanks
-
To be honest, I'm not exactly sure what your question is. The subdomain will still be under your domain. It will be the same website but a part of it will be on a different server. The traffic will count for the domain. Even if Google would see this subdomain as a different site (which I don't will be) you still don't have what to worry about because you would have used 301 redirects and all the links will point to the new subdomain. So all you really have to do is change all the links that you can (which lead to the login page) and then do a 301 redirect from the old one to the new one. This is safe in terms of SEO and you don't have to worry about losing your position in the SERPs. Hope this helps!
-
Apologies, I'm not entirely sure of got your point. Do you mean you want the URL locked away so only a favoured few can access it? I.e. not a general website login.
If you use 301s highly likely Google will find the new login page, If that answers your query?
One point like to throw in here that a penetration tester will tell you that obscurity isn't security. Meaning that just puting the login form on another URL/Website/IP won't increase the security very much, if at all, especially if someone is determined.
-
We meant to move the login page to dedicated server away from website for security concerns. So login.website.com sub-domain will no more part of our website. I wonder the traffic to this separate page counts into website. Will 301 redirect will make sure the traffic to login page count as our website traffic?
-
We meant to move the login page to dedicated server away from website for security concerns. So login.website.com sub-domain will no more part of our website. Still 301 redirect makes the traffic to be counted as our website traffic?
-
If you 301 properly and phrase the page properly with text and tags it shouldn't be a problem, you may see an initial drop but should recover again.
With branded queries you are normally pretty safe, especially if you have a strong online presence.
Subdomains can cause a bit of a headache if they're not done right, there seems to be a bit of a trend to move away from subdomains of late in favour of putting everything on one domain. Google will sometimes see subdomains as a separate website.
-
Hi Alick,
We meant to move the login page to dedicated server away from website for security concerns. So login.website.com sub-domain will no more part of our website. I wonder the traffic to this separate page counts into website.
-
You might drop in rankings in process of site migration. It depends how well the migration is conducted. Make sure to change as many of those links leading to www.website.com/log-in/ as you can. Where you have a link to www.website.com/log-in/, change it to login.website.com to avoid too many 301's on your website. Also, you should have a good reason for migration to subdomains because you will loose domain authority. Subdomains are treated as a new different websites with zero DA and you need to build it again.
-
No If you use 301 redirection you are not going to loose traffic and drop ranking because it is your brand related query and you will always appears on top.
In your case users query might be like this yout brandname + login and other similar search queries.
Hope this helps.
Thanks
-
Hi! Don't worry. As long as you implement the redirects correctly, you will not have a problem. "A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website." Read more here -> https://moz.com/learn/seo/redirection.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
404 errors & old unused pages
I am using shopify and I need to delete some old pages which are coming up as 404 errors (product no longer available!) does anyone know where you go to delete these pages which are no longer needed?
Web Design | | carleyb0 -
Business Services via Index Page or Dedicated Pages?
We're in the process of building a new website for our Business (B2B Event Services) and we've hit a design snag. Our designer wants to combine all of our business services information (there are six service lines) into a single Index Page titled "Services". Beyond this creating a needlessly long page to scroll through, I'm worried this will negatively impact our ability to SEO for each service line, as we wouldn't have any intention of letting people visit the individual pages from within the site. Our current site features individual pages which, in my opinion, is how we should build our new site. That being said, I'm completely open to any ideas that will further enhance usability and searchability. Any clarification would be greatly appreciated!
Web Design | | SHWorldwide1 -
Does too much inline CSS impact SEO rankings
Hello, Does implementing a lot of inline CSS have a negative impact on SEO rankings? I imagine it could affect page speed, but any other issues I might run in to?
Web Design | | STP_SEO1 -
Does a Website Overlay Hurt Ranking?
We are looking into personalizing visits on our website. Rather than to write Tb of code on each page, we want to use a little line of Java script on the page, that would allow to place overlay on the site, depending on the visitor. Example: Change the home page picture when a returning visitor comes back on the website and show him/her a different picture bases upon the pages he/she visited prior. Would that overlay be caught by Google and would G have a problem with that? We all know about cloaking, but G does not penalize for heat mapping overlays, for example. Or not to my knowledge they don't. Thanks all for your personal insights! Peter
Web Design | | Discountvc0 -
Link colour on page?
I always thought that the link colour has to be different from text colour? I have come across a site http://www.printandpackaging.co.uk/ and it has made me question this belief, they seem to only have bolded the link which would be very nice if this is fine.
Web Design | | BobAnderson0 -
Page Title Optimization
I am reviewing the optimization on my site and it appears that my page titles follow this method: PAGE_NAME | KEYWORD in CITY ST - COMPANY_NAME I am pretty well optimized for "KEYWORD in CITY ST" but am wondering if I should drop it from all page titles except for the pages that actually deal with that keyword. What are your thoughts on optimizing?
Web Design | | nusani0 -
SEO downsides to minimalist (copy-light) homepage?
Curious for your thoughts on this - are there any SEO downsides to not having any substantive content on the home page (big background design)? We would obviously have appropriate page titles and link structure, etc. Our guess is that if the home page doesn't have much copy, that odds are that other specific pages will tend to perform better for non-brand search terms, which seems OK. If people DO find the homepage, it would likely be a brand search or an ad referral, in which case the minimalist, non-copy design would be conversion-friendly. Does that theory hold any water? I suppose a middle ground might be a single H1 line unobtrusively on the page. Thanks in advance for any insight, guys! Sincerely, Stephen
Web Design | | PerfectPitchConcepts0 -
Flag page elements to not be loaded by Instapaper and co.
Does anybody know if there is a way to mark certain elements (especially navigation menus) so that instapaper and co don't pull them? I'm looking for a quick solution (best would be if it was CSS based) nothing fancy like parsing the user-agent. That would be plan B. I've added role="navigation" id="navigation" and class="navigation" to the nav elements in hope that it would work. Seems like it does not; sometimes the elements are present in the page generated by instapaper, sometimes not. Thank you for any replies and have a great day! Jan
Web Design | | jmueller0
