Facebook Instant Articles - will it hurt SEO?
-
I am intrigued by Facebook IA and am thinking that putting some of my company articles on it would be beneficial for marketing. Question is, will it hurt SEO if I take an article that is on my website and also submit it to Facebook IA? Will it register as duplicate content in Google?
Could it have other benefits/risks?
-
Donald is right, here's an article on the Search Engine Journal website that might be helpful in getting you started, it was published about a year ago but should still hold true. It talks mainly about the potential secondary benefits of adopting IA, in terms of having a cleaner setup and therefore potentially ranking better, but those improvements also give some clue as to the hoops you may need to jump through.
-
Instant articles are very similar to amp. They are not hosted by facebook. Facebook pulls a stripped down version of the article through rss. When a link is posted to facebook and a user on a mobile device reads the article they are delivered the IA version. So the article loads fast and Is unencumbered. So, because Facebook is only showing the same article from your website it is not duplicated. So it will not hurt SEO efforts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are Social Links on Home Page Good for SEO
Hi, I have removed the Facebook, twitter, LinkedIn and G+ links from the top of our home page so as to try and stop users leaving the page. Is this bad for SEO? Thanks
Social Media | | Studio330 -
Can I use The keyword "Facebook" in my Google Ad in Adwords?
Hey everyone, I'm doing an adwords campaign and was wondering if I can use the keyword "Facebook" in Google Adwords Ads? Thank you!
Social Media | | jhinchcliffe0 -
Google+1 on site or on google+ for SEO?
Hi Have just read an inspiring post by Cyrus @ www.seomoz.org/blog/tips-to-use-google-for-seo But before I ask my existing social media contacts and email lists who have a Google account to +1 my site, what offers most benefit from a search visibility perspective? Should I ask my contacts to +1 my homepage (there is a +1 button on there) or Click on the +1 button on my businesses Google+ page and also ask them to join my circles? Hope this makes sense? Many Thanks
Social Media | | ocelot0 -
Social Media Examiner - Facebook Success Summit
Hi there, I was wondering if you could tell me if you think it is worth it to pay $300 for this online conference regarding Facebook marketing. http://www.socialmediaexaminer.com/fbsummit12/
Social Media | | qlkasdjfw0 -
Realtors SEO and Active Rain
Does anyone know if active rain social network for realtors pass any link juice through the attached blogs features? They have both a free and paid service. Does anyone have any insight on this?
Social Media | | bronxpad0 -
Are Facebook posts indexed?
Can using keywords and target phrases in posts on my Facebook fanpage help my SEO strategy, or does Google not crawl those pages so it doesn't matter in terms of SEO? If it can help, can you please provide an example? Thanks!
Social Media | | theLotter0 -
Using Facebook as a PAGE, how do I set up a landing page?
Now that facebook has different types of pages and no FBML anymore apparently, does anyone have up to date instructions of how to set up a landing page for when you use Facebook as a page? I have my account with a number of client pages in it. I don't appear to get the ability to ad apps to these page Cheers S
Social Media | | firstconversion0 -
Facebook Campaign?
I would like to give away 10 tickets to a local event and if people want to participate they have to like us and share the post on their wall. Everything happens from my website but i don't know how to track the people who have shared the post. Anyone knows how to do this? Would be greatly appreciated!
Social Media | | ldestrooper0