Question About Local SEO
-
Hey all,
If a business operates in one city but works with associated organizations across multiple regions how would this impact a local SEO campaign?
For example, a transportation company is located in Texas but services the Northwest and New England by outsourcing to smaller transportation companies in each of those regions. Would it be wise to create pages for each region they service on their website and then break that down in further into specific cities?
Also, would it be worth targeting local search terms even though specific cities are serviced by the associated organizations and not the parent company itself?
Thanks in advance,
Andrew
-
You're welcome, Andrew, and good luck with your further investigation of the best strategy!
-
Thanks for the links Jason.
-
All good answers. Thank you Miriam. Definitely cleared things up a bit.
-
Hi Andrew,
I agree with Jason that there are some nuances to this situation that could make it easy to give wrong advice (I also agree with him that Phil is a brilliant Local SEO consultant and it might be worth your while to reach out to him for some private consultation, during which you can show him the actual business). In the meantime, it's important to remember that Local SEO hinges on physical location. If Business A is located in Dallas and its airport limos operate from within that city, then this is how Google will see your business and it's what dictates what you can build out local listings for. But as to Business A's subcontracting relationships with Businesses B, C and D in other regions of the country, how you handle this in terms of content development would likely center around things like:
-
Whose brand is being used in those other regions? Is it Business A's brand, or the brands of the subcontractors?
-
What is the exact subcontracting relationship?
-
If the brands being used in the other regions aren't Business A's, could it confuse Google/hurt the business to associate it with these regions where there is no physical presence?
You'll want to dig deep into these questions and others (possibly with a consultant) to arrive at a strategy that helps the business instead of hurting it.
-
-
Hi Andrew,
The best guy to speak to about this stuff is Phil Rozek from Local Visibility System.
There are a lot of nuances here, and I don't want to give you the wrong advice without knowing the full detail of what you are trying to achieve and who for, but if it were me I would start with these articles to get a good mental model of how multi region local SEO works and then if you need more info I would book a consult with Phil.
- http://www.localvisibilitysystem.com/2017/04/27/you-offer-10-services-and-serve-10-cities-so-you-create-100-city-pages-why-city-page-proliferation-is-dumb/
- http://www.localvisibilitysystem.com/2015/04/06/25-principles-of-building-effective-city-pages-for-local-seo/
- http://www.localvisibilitysystem.com/2016/09/30/template-for-creating-knockout-city-page-content-for-local-seo/
-
Hey Andrew,
It would impact local SEO only if your associations would appear in the form of links (and possibly mentions on social media). If you are receiving links then your rankings in those particular areas might start rising.
Regarding the pages for other regions, it would make sense only if you are able to create unique and quality content. If so, I'm a fan of this solution.
Looking forward to other's opinions.
Cheers, Martin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do I need to change my country og:locale to en_AE
Hi MOZ, I have a site that is aimed at the English speaking market of the United Arab Emirates. The language tag is currently set to lang="en-GB" and the og:locale also set to en_GB. The domain is a .com and aimed at the whole world. Should I be trying to target en-AE and en_AE for these tags instead of GB?
Local Website Optimization | | SeoSheikh0 -
Repairing SEO issues on Different Platforms
I work for a car dealership in Southern California and have been tasked with a seemingly impossible task. They would like for me to remove Title Tags, Duplicate Content, Descriptions, and get all other SEO issues in order. The concerns I have rank in this order: 1. Remove Duplicate Metadata: When the platform spits out new pages they use template Title/Description/Keywords and we are not always informed of their addition. There are also somewhere near 1K vehicles in the inventory that are being accused of duplicate content/Metadata. The fix that I have been spit balling is adding canonical - No Follow to these pages. I am not sure that this is the best way forward, but would appreciate the feedback 2. Duplicate Content: Most of the information is supplied from the manufacturer so we have been sourcing the information back to the manufacturers site. They are showing up on random "SEO Tools" pulls as harmful to the site. Although we use the Dealers name and local area, the only way I can assume to get the heat off and possibly fix any negative ramifications is to once again use a Canonical Tag - No Follow to these pages. 3. Clean up Issues: Most of the other issues I am finding is when the website platform dumps new pages to the site without notice and creates more then 1k pages that are coming with duplicate everything. Please provide with any assistance you can.
Local Website Optimization | | BBsmyth0 -
Ideas on creating location based service pages for SEO value while not worrying about local SEO?
Hello and thanks for reading! We have a bit of a rare issue, where we are a nationwide distributor but have a local side that handles all tristate area requests, the sales that happen via local basically don't impact the online side, so we're trying to not focus on local SEO but in a sense worry about abroad local SEO. We want to try the location based service pages, but not for every state, at most 5 states and inside those pages target 2 to 3 big cities. Is this a waste of time to even think about or is this something that can be done with a careful touch?
Local Website Optimization | | Deacyde0 -
International SEO - How to rank similar keys for differents countries
Hello MOZ friends.
Local Website Optimization | | NachoRetta
I work in an digital marketing agency in Argentina and since we have a lot of traffic from other Spanish-speaking countries like Mexico and Spain, we want to rank specific keywords for these countries.
We were thinking of putting new versions of the homepage in subfolders, for example /es/ for Spain, /mx/ to Mexico, etc. In these new subfolders we would place a very similar version of the homepage with a few minor modifications to work specific keywords in each country. For example, in Spain it is more searched "marketing online", and "marketing digital" is more used in Mexico and Argentina.
I have understood that to implement this we would be to place a label hrflang on the homepage directing visitors and crawlers to the correct version of each country. Is it ok?
Another concern is, whether they are very similar pages, Google does not take it as duplicate content ..
I read this:
https://moz.com/blog/the-international-seo-checklist
And i am not completely sure about using subfolders for each country, but i dont know how to position diferents keywords for diferent countries.
Regards,
Juan Ignacio Retta0 -
Question about landing pages
I currently have a service based website with landing pages for surrounding towns. For example the keywords targeting and url for the town are "service+town+state". I recently noticed that I am not showing up at all for "service+zip" even though I have the zips included in all the landing pages. I was told if I made more landing pages dedicated to zip I would risk killing the rank on other landing pages. Would it be advisable to make another totally different website that focuses on just the "service+zip" landing pages. The name of the page would be the same the company obviously but the phone numbers and content would be different along with domain url. Any advice or suggestions are welcome. Thanks.
Local Website Optimization | | Spartan221 -
Do more page links work against a Google SEO ranking when there is only 1 url that other sites will link to?
Say I have a coupon site in a major city and assume there are 20 main locations regions (suburb cities) in that city. Assume that all external links to my site will be to only the home page. www.site.com Assume also that my website business has no physical location. Which scenario is better? 1. One home page that serves up dynamic results based on the user cookie location, but mentions all 20 locations in the content. Google indexes 1 page only, and all external links are to it. 2. One home page that redirects to the user region (one of 20 pages), and therefore will have 20 pages--one for each region that is optimized for that region. Google indexes 20 pages and there will be internal links to the other 19 pages, BUT all external links are still only to the main home page. Thanks.
Local Website Optimization | | couponguy0 -
Website Mods and SEO for Multi-Location Practice?
We're in the process of taking over a WordPress website within the next week for a 3 location medical practice. These are in 3 different cities. 1 location is in a pretty competitive market, while the other 2 are not. The current site isn't bad for design and navigation and they don't have the budget for a full-redesign. Structurally, it is sound. It lacks a lot of content though and a blog. It is not responsive, should we convert to make it responsive? At first glance you can't tell they have 3 locations and their content for each location and services offered is pretty weak. What other suggestions do any of you have for getting the main site to rank for all 3 locations? I know it'll take some time since they are no where to be found now, but just looking for any other tips you may all have. Thanks!! - Patrick
Local Website Optimization | | WhiteboardCreations0 -
Local SEO Tools for UK
Hi guys I'm looking for any recommendations for local SEO tools in the UK? I keep stumbling across a variety of different tools but they all seem to cater for the US market only. Any tools or tips would be greatly received!
Local Website Optimization | | DHS_SH0