Is the URL Matching the Page Title Important?

[lukegj]

Hello

I have tried searching for an answer on this but I can't get a clear answer due to the results when searching for URL title.

I have just launched our second Shopify site for one of our brands. My first site launched in 2014 but when I launched I didn't pay much heed to SEO for page titles, URLs, etc so have retrospectively fixed this over time.

For my Shopify site just launching I want to get it as right as possible from the start (learning from mistakes). My question is regarding URLs and what my approach should be for better SEO.

So, I have a page with a Title of Newton Leather Wallets, Purses, Card Holders & Glasses Cases and the URL is https://www.tumbleandhide.com/collections/newton-leather-wallets-card-holders

It was my understanding that I should try and make the URL reflect the Page Title more accurately. The problem is that this takes the character count to 77. On other pages it can be in the 80s.

Will the above link be better for SEO than say just https://www.tumbleandhide.com/collections/newton

I am just wary of the URL's being too long as my Moz Site Crawl is returning a lot of URLs that are too long.

Thanks in Advance.

[Moreleads]

Hi Luke Griffiths-Jones,

The url reflecting the Page title is a good practice and so is maintaining your URl´s as short as possible.

In your case you have another option that would keep your url reflecting the page title and at the same time keeping it short (though i wouldn´t worry to much about 80 char more on this https://moz.com/community/q/maximum-length-of-the-url-for-seo-75-115 and https://moz.com/blog/should-i-change-my-urls-for-seo

https://www.tumbleandhide.com/newton-leather-wallets-card-holders

But if you want to choose between your two options i would go for the first https://www.tumbleandhide.com/collections/newton-leather-wallets-card-holders as the latter doesn´t include some important keywords.