Ranking for a brand term with "&" (and) in the name?
-
Hello Moz community.
We have a company that rebranded their name to "Bar & Cocoa" with the URL https://barandcocoa.com/. It's been about 3 months, and the website has yet to show up organically anywhere within the first 50 results foer their brand terms. It seems that Google pretty much ignores the "&" or "and" word when typing in bar & cocoa, or bar and cocoa in search. You'd think with that with the exact domain name, it would at least move the needle a bit, but it has not helped.
Even being in Denver, I'm getting results for a "Bar Cocoa" business located in Charlotte, NC, and the secondary pages that belong to that business, and then a bunch of other companies, products and irrelevant search results (like a parked domain)!
Any suggestions or ideas, please help!
-
Hi Pashmina,
It looks to me like the problem is that Google doesn't yet understand that "Bar & Cocoa" is a brand in and of itself. Until they receive the signal that "Bar & cocoa" (or "bar and cocoa") is a different query intent than "bar cocoa", this will continue to be an issue. Focus on building your brand online; in particular, I recommend researching the Knowledge Graph to understand how Google catalogs entities. Some things to try:
- Roman's suggestion to implement Schema markup is a good one; I actually recommend implementing markup both inline and via JSON-LD in your header (you can also use Google Tag Manager to implement JSON-LD schema markup; check out this awesome post by Chris Goddard for more on how to do that: https://moz.com/blog/using-google-tag-manager-to-dynamically-generate-schema-org-json-ld-tags). Make sure you use Store markup on your home page to mark up your business name, logo, contact information, and other important details about your business, and mark up as much information about your products as you can.
- Spend some time doing some online-focused PR (that's public relations, not page rank); the goal should be to get mentions of your brand name alongside relevant words about your products (like "chocolate shop") in reputable news outlets. It would be ideal if this coverage resulted in links back to your site, but news coverage without a link will still provide something of a brand signal.
- Start planning your content calendar; think about what's unique about your products and create some content around it that you can then, hopefully, promote to earn links back to your site.
- Make sure you're behaving like a brand online in other ways. Build out your social media profiles, and start trying to build a following on e.g. Facebook and Twitter. With a highly visually-appealing product like chocolate, you might have success on Pinterest and Instagram. Make an effort to engage with your followers - don't just talk about yourself, but really start a conversation and respond when people talk to you. Having a robust, active social media presence sends search engines and users alike the signal that you are a real, reputable business. Claiming social media profiles under your brand name will also provide additional pages that use your brand name in conjunction with your business.
The good news is, all of these activities are worth doing to promote your business online anyway; the bad news is, they will probably take some time to really establish your brand. In the short term, it might be worth investing in some paid search ads to make sure your site shows up for your brand terms.
-
Hi Roman,
It looks like Bar & Cocoa is an online-only chocolate shop. (Virtual businesses should not optimize their websites for local search.)
-
jajajaja thank you james wolff I will take as a recognize
-
Let's define your problem into smaller pieces
1- bar & cocoa, or bar and cocoa
Stop words (a, the, of, for) are usually filtered out by Google in a search queryI will suggest to check this List of stop words
So we can asumme that you have a problem with the stop word, but I think this not your main problem.
Your main problem is, From Google perspective your website is not relevant for the search querys that you want to rank.1 - _Do you have an old url or website? if you have it a good idea make a redirection or Add cannonical Tag _Basically you will transffer the authorithy of your old domian to the new one.
_2 - Make Topic Research (Yeah, I'm talking about Topic not keyword) if you made a research you will notice that google classified __the keywords by topic. So if you are a bar in Denver research all the terms related such as: happy hours, special drinks, ect. _Choose the right keywords and start a link building campaign.
__3 - Add schema to your website. In this way Google will have a better understanding that you are a Bar or Restaurant in a Specific Location (The best way to add schema is json, you just need to add some code to your header)
Example 1
http://schema.org/RestaurantOn schemas you can add as many info as you can open hour, price range, geo location, description and so on
I will assume that you are registered on Google Small Business if not, now is the right moment.
Here are 2 list of business directories on USA, so is a good idea to register your website
Hubsopt
localseoguidesIf my answer were useful don't forget to mark it as a good answer
Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why are "noindex" pages access denied errors in GWT and should I worry about it?
GWT calls pages that have "noindex, follow" tags "access denied errors." How is it an "error" to say, "hey, don't include these in your index, but go ahead and crawl them." These pages are thin content/duplicate content/overly templated pages I inherited and the noindex, follow tags are an effort to not crap up Google's view of this site. The reason I ask is that GWT's detection of a rash of these access restricted errors coincides with a drop in organic traffic. Of course, coincidence is not necessarily cause. Should I worry about it and do something or not? Thanks... Darcy
Intermediate & Advanced SEO | | 945010 -
Can I Use Multiple rel="alternate" Tags on Multiple Domains With the Same Language?
Hoping someone can answer this for me, as I have spent a ton of time researching with no luck... Is there anything misleading/wrong with using multiple rel="alternate" tags on a single webpage to reference multiple alternate versions? We currently use this tag to specify a mobile-equivalent page (mobile site served on an m. domain), but would like to expand so that we can cover another domain for desktop (possibly mobile in the future). In essence: MAIN DOMAIN would get The "Other Domain" would then use Canonical to point back to the main site. To clarify, this implementation idea is for an e-commerce site that maintains the same product line across 2 domains. One is homogeneous with furniture & home decor, which is a sub-set of products on our "main" domain that includes lighting, furniture & home decor. Any feedback or guidance is greatly appreciated! Thanks!
Intermediate & Advanced SEO | | LampsPlus0 -
Is there a tool to find out if a URL has been deemed "SPAM" by GOOGLE
I am currently doing a link audit on one of my sites and I am coming across some links that appear to be spam. Is there a tool that I can plug their URL into to see if they have been deemed spam by GOOGLE?
Intermediate & Advanced SEO | | Mozd0 -
Crawl Issue Found: No rel="canonical" Tags
Given that google have stated that duplicate content is not penalised is this really something that will give sufficient benefits for the time involved?Also, reading some of the articles on moz.com they seem very ambivalent about its use – for example http://moz.com/blog/rel-confused-answers-to-your-rel-canonical-questionsWill any page with a canonical link normally NOT be indexed by google?Thanks.
Intermediate & Advanced SEO | | fdmgroup0 -
Migrating EMD to brand name domain. Risk of Penguin Penalty?
We would like to migrate from an EMD to a brand name domain, since our service offer has become much broader than indicated by the current EMD. The current domain name is a money keyword. Do you believe there is a big risk of suffering a penguin penalty if we go ahead with the domain migration, due to large share of anchor texts containing keyword of old domain name? Quick facts about our site:
Intermediate & Advanced SEO | | lcourse
-about 500.000 pages indexed by google PR6 10 years old 1200 linking root domains 30% of linking root domains contain our domain name with domain ending as anchor text 5% of linking root domains have just the domain keyword as anchor text Any thoughts?
Thanks0 -
How would you handle 12,000 "tag" pages on Wordpress site?
We have a Wordpress site where /tag/ pages were not set to "noindex" and they are driving 25% of site's traffic (roughly 100,000 visits year to date). We can't simply "noindex" them all now, or we'll lose a massive amount of traffic. We can't possibly write unique descriptions for all of them. We can't just do nothing or a Panda update will come by and ding us for duplicate content one day (surprised it hasn't already). What would you do?
Intermediate & Advanced SEO | | M_D_Golden_Peak1 -
Deep Page is Ranking for Main Keyword, But I Want the Home Page to Rank
A deep page is ranking for a competitive and essential keyword, I'd like the home page to rank. The main reasons are probably: This specific page is optimized for just that keyword. Contains keyword in URL I've optimized the home page for this keyword as much as possible without sacrificing the integrity of the home page and the other keywords I need to maintain. My main question is: If I use a 301 redirect on this deep page to the home page, am I risking my current ranking, or will my home page replace it on the SERPs? Thanks so much in advance!
Intermediate & Advanced SEO | | ClarityVentures0 -
Rel="prev" and view all question
Okay, I've read the posts by Google about the new prev, next tags and the suggestion for using a view all option. I've also read the posts here on SEOMoz on the topic but none of them quite address what we have. First, Some of our main categories are very large (over 6000 pieces of jewelry) so a view all option would take forever to load be completely useless to a visitor. Second, our category home pages provide (here's an example😞 A description of the category with links to important sections and articles A row of new items A dozen of the popular items from the category. Links to related articles if applicable. So we have a real category home page with content instead of just categories that start immediately with pages of product. Should we set the canonical url for all of the browse pages to the main category page, create a view all page or just use the next and previous rel tags with the category home pages as the first in the series?
Intermediate & Advanced SEO | | IanTheScot0