Blog On Company Website
-
I have a huge blog which is connected to a company website. This blog is full with dead links and spam comments. Is it worth to clean up?
The website itself ranks very well in search engines. I'm amazed with all de spam that it still ranks. Do you think by removing all de dead links and spam the site will improve ranking in search results?
-
@bill369 Cleaning up dead links and spam comments from your blog can have several benefits, both for the user experience and for your website's search engine ranking.
-
Improved User Experience: Removing dead links and spam comments enhances the overall user experience of your blog. Users are more likely to trust and engage with your content if they don't encounter broken links or irrelevant comments. A cleaner and more professional blog can lead to increased reader satisfaction and retention.
-
Enhanced Credibility: A blog free from dead links and spam comments appears more credible and authoritative to both users and search engines. Visitors are more likely to trust the information provided on your blog, which can lead to higher levels of engagement and conversion.
-
Better SEO Performance: Search engines consider various factors when determining the ranking of a website in search results. While spam comments and dead links may not directly impact your website's ranking, they can indirectly affect factors such as user engagement, dwell time, and bounce rate. By cleaning up your blog and providing a better user experience, you may see improvements in these metrics, which can positively impact your search engine ranking over time.
-
Prevention of Penalties: In some cases, search engines may penalize websites with a high volume of spam comments or excessive broken links. By proactively removing these elements from your blog, you can avoid potential penalties and maintain or improve your website's search engine ranking.
Overall, while cleaning up dead links and spam comments may require time and effort, it can yield significant benefits in terms of user experience, credibility, and search engine visibility. As your website already ranks well in search engines despite the presence of spam, addressing these issues could further enhance its performance and reputation in the long run.
Best Regards,
Danial Vettori. -
-
We have improved our company's organic SEO by writing “ever-green content marketing” and building quality links. We did this for a Cardiff fencing business; it's how we got it onto the first page, and that business has been on the first page for a long time. So, we would recommend writing white hat, blog posts, which your businesses customers will find useful to read.
-
Yes correct the blog is site.com/blog and has high quality content with many high ranking pages and high quality score. I will clean it up and try to maintain it again as the blog has not been looked after for a while and can be a good source for extra traffic.
Many thanks for all comments it really helps!
-
When you say "connected," you mean the blog lives ON your company site. For instance: your-site.com/blog
I would agree with ILNA and say, without any more information to go off of, it is more than likely worth it to clean up and continue to keep updated with quality and relevant content.
-
It would be a shame to wast good content, especially if the site has a decent score. However, I would only take the time to clean the site up, if you intend on maintaining the site in the future. If you are using WordPress, there are some plugins that can help you with SPAM and dead links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there any tool available to check which website using Lazy Load?
Hello Experts, Is there any tool available to check which website using Lazy Load? Thanks!
On-Page Optimization | | wright3350 -
2 domain pointing to same website, how to resolve it?
My site customer has 2 domains pointing to the same site. So i have 2 domains with the same content, with problems about content duplication. How can i resolve this situation?
On-Page Optimization | | Maximilian210 -
Blog issue broken link
Taking Great Photographs Underwater May 25, 2015 By sdwellers@aol.com No comments yet florida keys, key largo diving Excuse my ignorance, I suspect this is an easy issue...but at the the top of each of my blog posts have what you see above....the "No Comments yet" tab is showing as a broken link 404 error...?Why? And how to fix?Thank you
On-Page Optimization | | sdwellers0 -
Make Google reindex the website after on-page optimization
Hello Moz Community, I just finished the on-page optimization for a new project and I would like to know how can I make Google to reindex the new link structure, titles and meta tags? Thank you!
On-Page Optimization | | CosminC0 -
Are missing Meta Tags a big deal on a blog?
I show 272 missing Meta Description Tags after the crawl completed on my website. Pretty much all of those are from my website hosted wordpress blog. Should I be concerned about this?
On-Page Optimization | | webestate0 -
Rethinking company's monthly content production process.
I'm trying to rethink my company's content production process. I believe that we're stuck using a formula that works but can surely be improved. Our Current Process It essentially boils down to posting a certain number of content pieces per month for each client. After the pages are approved and live, there isn't much thought given to them. What We're Thinking After taking a step back, we realize now that a lot of these clients have sites with a tremendous amount of content that is rarely, if ever, revisited. In hopes of creating higher quality content and avoiding having to write that certain number of pieces per month, we're investigating alternative strategies to ensure each client has fresh content. What We're Looking Into Page Edits/Refreshes - I'm beginning to wonder if we can get similar gains by simply refreshing the content that already exists. We can include additional keywords and improve the content in a fraction of the time that it takes to produce a new piece. We're struggling to come up with a process for refreshing the content, however. Ideally we'd be implementing a process where content is revisited 6-12 months, but that still doesn't take care of the problem of creating too much new content. Simplified Version I believe that my company is creating too much content. Editing/refreshing seems like a better use of resources, but I have no idea how to implement a process and develop procedures. Questions What does your content production process look like? Do you produce a certain number a month, a quarter, as needed, etc? How do you go about refreshing your content?
On-Page Optimization | | SeoWebMechanix0 -
Anchor text on outbound links on a blog, relevancy detrimental or positive?
We have a blog related to computer support, and we have been using guest posts and promotion of those posts to boost freshness and rankings of the blog. We have been restricting outbound links to prevent words such as 'computer repair, 'computer support' etc, because we were under the impression that if we want to rank for those words, we should only allow INCOMING links with that anchor text, and that outbound links from the page, would rob the other parts of the site of the link juice this page provides. My question is, is this wrong? Should I freely allow outbound links on my blog page that contain anchor text that I my self am trying to rank for? Or was I correct initially? Current the anchor text is in 'related' industries, such as mobile apps, technology news, etc...things that google might think are 'related', but not exactly what the site is about.
On-Page Optimization | | ilyaelbert0 -
Impact of website redesign when changing to wordpress
Agency designed website and not sure what platform was used. Are now working minor redesign of site but wants to do so in word press. I don't have any problem with word press but don't want to start over ranking for key phrases. I don't want to change URL from mysite.com for the home page. What is the right way to make sure this is done correctly. I could not find a resource on the site. I don't mind researching this but am not sure what to search for to find info. Thanks
On-Page Optimization | | arainey0070