Having a Keyword in # is not that important in 2018, Do you agree?
-
Earlier having a Keyword in
was one of the important ranking factor or at least every SEO guru use to suggest this. But, of late, we are noticing that Google is not giving much weightage to it.
What are your thoughts on this?
-
We have had this lively debate at our agency and another factor is ADA conformance - which requires an H1 for screenreaders. Does anyone have research as to if the H1 is visually hidden (but in code for screenreaders), this is a black hat technique or acceptable? Looking at even Moz's own site and Google for H1 best practices is a rabbit hole of this H1 argument between developers and marketing.
-
Yep, I always try to figure out user's intent and then try to match: Search Query = Page Title in Serps = Relevant landing page's H1. Always works great for us!
-
Some people will argue endlessly and to their last breath about that.
But, we have <title>matching <h1> on thousands of pages and the result has been killer against difficult competition. </p> <p>One must be careful not to blindly follow everything one reads about SEO in forums, in tool instructions and in articles because at least 40% percent is outdated, another 20% is rubbish, and another 20% is prattle. (and much of what I have written falls into those categories too)</p> <p>The best thing to do is to decide who you are will to believe rather than what you are willing to believe, look at the date, then bet on your own judgement.</p> <p> </p></title>
-
I think I saw somewhere a warning somewhere if the description was matched to an H2 or something silly like that! lol
I completely agree with you EGOL!
Rant on!
-
I want the target keyword in
for search engines - because I think that it is helpful to ranking. And, I also want the keyword there for the visitor - because it tells them "You Have Arrived".
<rant>Somebody started spreading the word that <title>matching <h1> is bad form. They should be sent to jail. :-)</rant></p></title></rant>
-
Yep exactly! Every page should be targeted to a specific keyword theme, therefore it makes sense the keyword is in the h1 so the user (and Google is one of those users) knows exactly what the page is about from the get-go Good luck!
-
Hi Sameer
My thoughts are that it is the overall content on the page which is important. Having semantically connected keywords and phrases in a well written, contextually strong format which conveys the theme of the page perfectly.
I don't regard H1 on its own as a ranking factor but as part of defining the theme of the page, it is absolutely essential.
Using H2s to further break up the content into well defined closely related blocks of text is also very important.
Regards
Nigel
-
Hi,
It is absolutely still valuable.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword stuffing on category pages - eCommerce site
Hi there fellow Mozzers. I work for a wine company, and I have a theory that some of our category pages are not ranking as well as they could, due to keyword stuffing. The best example is our Champagne category page, which we are trying to rank for the keyword Champagne, currently rank 6ish. However, when I load the page into Moz, it tells me that I might be stuffing, which I am not, BUT my products might be giving both Moz and Google this impression as well. Our product names for any given Champagne is "Champagne - {name}" and the producer is "Champagne {producer name}. Now, on the category pages we have a list of Champagnes, actually 44 Which means that with the way we display them, with both name of the wine, the name of the producer AND the district. That means we have 132 mentions of the word "Champagne" + the content text that I have written. I am wondering, how good is Google at identifying that this is in fact not stuffing, but rather functionality that makes for this high density of the keyword? Is there anything I can do? I mean, we can change it so it's not listed with Champagne on all the products, but I believe it would make the usability suffer a bit, not a lot - but it's a question of balance and I would like to hear if anyone has encountered a similar problem, if it is in fact a problem?
Intermediate & Advanced SEO | | Nikolaj-Landrock2 -
Linking Same Page using Important Keyword as Anchor?
I have came across sites that links to same page from a textual part using their topmost keywords. What is the benefit of linking same page using anchor as keywords to the same page? Does it give SEO benefits?
Intermediate & Advanced SEO | | welcomecure0 -
Best Tool For Finding Related Keywords?
What is the best tool for finding related keywords to the primary keyword we are targetting? Cheers
Intermediate & Advanced SEO | | webguru20140 -
What is the best way to incorporate region-based keywords?
Greetings Mozzers, I am wanting to get the most "bang for my buck" in regards to region based keyword pages. If I am going after the keyword "Plumber" and the region "San Antonio", would it be best to: 1- Create a San Antonio Plumber page where we can target all critical factors for the region based keyword "San Antonio Plumber"
Intermediate & Advanced SEO | | MonsterWeb28
2- Link every instance of the term "San Antonio" and "San Antonio Plumber" throughout the site to the newly created "San Antonio Plumber" page. Thank you for any advice/clarification on this matter.0 -
SEOMoz Keyword Ranking Accuracy
Getting some mixed message on this. Is the keyword ranking informational available in SEOMoz based on the data in Mozscape or based on live Google data? Reason I ask is that my ranking for "crown moulding" for www.worldofmoulding differs: Based on the today's scan my www.worldofmoulding.com ranks in position 40 in Google. Based on a manual check with cleared out cache no local setting ... the site is 4th spot Running a third party check using "Advanced Web Ranking" tool it comes up in 9th spot, but they count the local business SERPs in which case it matches my manual search. It seems that SEOMoz is not in line with actual ranking. Any suggestion for what can be used to accurately asses SERP placement for terms?
Intermediate & Advanced SEO | | VanadiumInteractive0 -
Main Keyword penalized. And now?
Hello SEO comunity. In one of the sites that I work, our team won numerous keywords in the first searching results. Unfortunately, on june we lost the most important site keyword. It was a general Word, very disputed, that generated a lot of traffic to us. The problem: it droped from third to fifty position. I’d like your help to identify the possible punishments and than find the solutions. What could happened? Where do we start? Is there any checklist to verify the punishments? What do you suggest to me? PS: We always do a clean job, getting away form the blackhat techniques; We didn’t received any notification from Google; During two year, the keyword was in the first ten positions. Actually, I'm looking for an explanation for what happened to me, to get my top10 again. Thanks
Intermediate & Advanced SEO | | webg0 -
Link with keyword or name of the company
hi sorry I am getting links from a prominent site. I would love to know what are your though. use the name of the company as the anchor text or the Keword? does the new world of SEO like keyword anchor or not?
Intermediate & Advanced SEO | | ciznerguy0 -
First link importance in the content
Hi, have you guys an opinion on this point, mentioned by Matt Cutts in 2010 : Matt made a point to mention that users are more likely to click on the first link in an article as opposed to a link at the bottom of the article. He said put your most important links at the top of the article. I believe it was Matt hinting to SEOs about this. http://searchengineland.com/key-takeaways-from-googles-matt-cutts-talk-at-pubcon-55457 I've asked this in private and Michael Cottam told me he read a study a year ago that indicated that the link juice passed to other pages diminished the further down the page you go. But he can't find it anymore ! Do you remember this study and have the link ? What is your opinion on Matt's point ?
Intermediate & Advanced SEO | | baptisteplace0