Ranking at 2 and 3 for a Desired Keyword - But Missing #1
-
I have a keyword I usually rank #1 for "Maui Beach Wedding" that I am now ranking 2 and 3 for with two separate pages below:
My home page: https://simplemauiwedding.net
and the below internal page I am linking from my home page that I really want that term to rank for.
https://simplemauiwedding.net/beach-wedding-packages
What is the best way to pass the authority from one to another for this particular keyword. I want this URL https://simplemauiwedding.net/beach-wedding-packages to rank for the term, not my home page which has a link pointing to this page from my home page which I was hoping would point the authority to it for the term.
What are some other ways to signal which page I prefer Google to pick up for the keyword I want to rank for?
Thanks
-
Thanks for the help and ideas. I appreciate you taking the time to help me out
-
Hi Steven,
If you are certain that you rank 2nd and 3rd for the "Maui Beach Wedding" keyword you might want to take a look at the content and keywords on both pages. I see you have used the exact match "Maui Beach Wedding" keyword 3 times on your home page and it's the strongest one on your website. It's not a surprise that Google wants to rank it. Even if you add it 38 times on your other page Google might still not drop the home page for this search term.
Another problem is that the content of the two pages is really similar too. "Maui", "Wedding" and "Beach" keywords are mentioned a lot and used in different variations on both pages. You should try to improve the content in a way where you don't mention the same things on both pages that much.
-
Hi Steven,
I believe this WB Friday will be quite apropos to your question: https://moz.com/blog/wrong-page-ranks-for-keywords-whiteboard-friday
*But do remember, rankings are not static. Where you may be #2 for one searcher, you could be #1 or #10 for another, particularly for localized phrases like the ones you are targeting.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On Page Optimization, F on all keywords?
On our website we have all F's even though we have the targeted keyword in the title, url, meta desc, h1, body and some of the img alt's. They still show zero uses of the keyword. Are we missing something here or is this some kind of bug or glitch? Any help or advice is appreciated, Thanks. Keyword: 2015 Toyota Tundra Hilton Head Website: http://www.stokesbrowntoyotahiltonhead.com/2015-Toyota-Tundra-Hilton-Head-Serving-Savannah/
On-Page Optimization | | stokesautogroup0 -
Positioning the keyword in two pages
Hi there! I've decided to use four criteria (keywords) for my website. The "problem" is that I have to use the same keyword (criteria) in two different pages. Is there a problem If I do this? On the other side, there are two sections of the web that (I assume) must have title and description tag as well as a keyword/criteria (Contact and Registration)....any advice?¿should they have a ttile and a description?¿Should they have a keyword associated? Thanks in advance for the answer.
On-Page Optimization | | juanmiguelcr0 -
How to rank on yelp
I'm sure there isn't an easy answer to this, but I know very little about Yelp and we want to be listed and listed well. Any suggestions?
On-Page Optimization | | ClaytonKendall0 -
Keyword Optimization
I optimized this site filmeonlinenoi.com witch is in romanian for this keyphrase "filme online gratis" , i stuck on page 2, i cant get to the first page! I was, but i fall again to the second page...
On-Page Optimization | | Alexsmenaru0 -
Keyword Cannibalization
How harmful can be a keyword cannibalization? And what is the solution to this problem?
On-Page Optimization | | Alexsmenaru0 -
Picking a Keyword to optimize for home page
Hi there, I have chosen a keyword for a bunch of my top pages based on relevance, traffic, competition etc, and am tracking in the Tool - so far so good. The issue I am having is with picking a keyword or phrase for the home page - all the suitable keywords I seem to have been allocated to 1 particular sub pages - basically product pages... Anyone come across this issue? Basically any keyword or phrase that I think might be suitable for the home page, I find a more precise page beneath the home page.... Help gratefully accepted!
On-Page Optimization | | inhouseninja0 -
Give your opinion about our keyword strategy
This is our idea on how to create pages. Please give us your opinion on this way of targeting keywords. Meta Title Tickets [destination] | Tickets.nl | Flights [destination] Meta description Book your ticket to [destination] online and find the cheapest tickets in just a few clicks… H1: Tickets [destination] H2: Cheap ticket to [destination] – city of … Image Tekst with focus on tickets + destination and ticket + destination City guides general information, More information city guide
On-Page Optimization | | vliegticketsnl
introduction Short snippets of content. More information city guide
Short snippets of content. Additional tekst on flights + destination.0