Ranking at 2 and 3 for a Desired Keyword - But Missing #1
-
I have a keyword I usually rank #1 for "Maui Beach Wedding" that I am now ranking 2 and 3 for with two separate pages below:
My home page: https://simplemauiwedding.net
and the below internal page I am linking from my home page that I really want that term to rank for.
https://simplemauiwedding.net/beach-wedding-packages
What is the best way to pass the authority from one to another for this particular keyword. I want this URL https://simplemauiwedding.net/beach-wedding-packages to rank for the term, not my home page which has a link pointing to this page from my home page which I was hoping would point the authority to it for the term.
What are some other ways to signal which page I prefer Google to pick up for the keyword I want to rank for?
Thanks
-
Thanks for the help and ideas. I appreciate you taking the time to help me out
-
Hi Steven,
If you are certain that you rank 2nd and 3rd for the "Maui Beach Wedding" keyword you might want to take a look at the content and keywords on both pages. I see you have used the exact match "Maui Beach Wedding" keyword 3 times on your home page and it's the strongest one on your website. It's not a surprise that Google wants to rank it. Even if you add it 38 times on your other page Google might still not drop the home page for this search term.
Another problem is that the content of the two pages is really similar too. "Maui", "Wedding" and "Beach" keywords are mentioned a lot and used in different variations on both pages. You should try to improve the content in a way where you don't mention the same things on both pages that much.
-
Hi Steven,
I believe this WB Friday will be quite apropos to your question: https://moz.com/blog/wrong-page-ranks-for-keywords-whiteboard-friday
*But do remember, rankings are not static. Where you may be #2 for one searcher, you could be #1 or #10 for another, particularly for localized phrases like the ones you are targeting.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm struggling with ranking for a really important keyword!
I'm helping with SEO for a client who has a very old website, but is updated regularly and has lots of relevant content for the keywords i'm looking to rank for. For other keywords we are able to get to position #3 on Google, yet for this one - the name of the town the website is about - we rank on page 15 of Google. I haven't done anything differently between the two and I really can't see why we can't get there. I've just done the monthly report for the client, and it's showing as being at position #1 for all of July - I checked during that month, and it wasn't. And then on 1st August it dropped to page 20 of Google. I understand slight fluctuations but this is pretty major. Can anyone help?
On-Page Optimization | | Cubiqdesign0 -
Does anyone know of a tool where you can get all of the keyword that any given landing page is ranking for?
I'd like to find out what landing pages are ranking for which keywords, but I haven't been able to find a tool that does it. I was hoping there would be something where I could submit the url and get a list of every keyword it is ranking for. Any thoughts or suggestions? Thanks!
On-Page Optimization | | Powerblanket0 -
? Keyword stuffing
I have a new website. Did "on page grading". Although the page received a grade of A the only area that did not receive a check mark was key word stuffing. It recommended I not use keyword more that 15 times but I only counted 11 uses of the key phrase "breast augmentation." However the phrase is also used in alt tag of images which would take me over 15. Are alt tag on images counted and is this a concern? I tried to use "augmentation mammaplasty" to reduce the use of the phrase "breast augmentation" but will use of "augmentation" and "breast" alone also cause the count to increase for the phrase "breast augmentation"
On-Page Optimization | | wianno1680 -
Ranking Oddities
In my local marketplace, I have competitors who have the following: unoptimized title tags and description tags (really long using keyword stuffing), stuffing keywords into the Meta keywords tag, lacking keywords in the body copy, using spammy footers or sections of text with a lot of local cities listed where no physical business is located, unattractive design (in my humble opinion), lower page authority, lower domain authority, lower number of back links and are organically outranking my site that I have tried to optimize using the MOZ tools, Market Samurai, other tools, and other great advice provided by people much more knowledgeable than myself about SEO. I don't understand how these sites that lack SEO continue to rank in the #1 or #2 spots in Google for my main keyword phrase + location, while my site is either not in the top 50 or in the top 40s range. How is it that sites with little to no optimization, no blogs, and very few backlinks, continue to rank quite well? These are not all new sites. Domain ages range from 1 to 10 years. What I am seeing appears to go against the grain of SEO recommendations. Any general thoughts?
On-Page Optimization | | ajgrossman1 -
Is there any problem up-dating changes on our web say 2 0r 3 time in one day or sould it be 2-3 times a month
Is there any problem up-dating changes on our web site say 2 or 3 time in one day or sould it be 2-3 times a month. Thanks Trish
On-Page Optimization | | waynecoll0 -
Ranking report problem
Hello, I have two things that I'm a little concerned. Ranking report is not working because all these keywords were on google first page but the report is showing the calendar sign Crawl results, I just went from 5000 warnings and errors to 4 in two weeks. It seems a little crazy
On-Page Optimization | | angelowei0 -
Page Rank Drop
Just trying to get more feedback - so we recently edited title and meta descriptions for existing website SEO and we've noticed in the past several weeks, our client's website has dropped out of the top 50 in a variety of terms we were targeting that they used to show up for (note: when updating SEO, we DID NOT remove any relevant terms we were targeting). When the website does come up in searches, it is the old meta description and title. So far, the feedback we've gotten is that first, it takes Google a few weeks to recrawl and index - however, we are now on week 3 after the changes and still no rebound in rankings. We were also told to check with the SEO Moz page grader to be sure the keywords were being optimized correctly - got As and Bs for the test terms I tried. We also submitted an XML site map to speed up the crawl process as another user suggested. We've tested the site with various tools to make sure there are redirect errors, etc. and everything looks fine. Again, it's now been 3+ weeks and no ranking rebound. Any other suggestions on what could be happening?
On-Page Optimization | | laidlawseo0 -
SERP Rankings for Certain Keywords
For some of our keywords, we rank on page one in google, but the page is an individual product and not the catelgory page? Any idea why this is happening? Thanks for your Help!
On-Page Optimization | | MRabidoux0