Are there any downsides to using a canonical tag temporarily?
-
I'm working on redesigning our website. One of the content types has a main archive page (/success-stories) containing all of the success stories (written by graduates of our program). Because we plan to have success stories for other people (non-graduates), I'm using category hierarchies (/success-stories/graduates and success-stories/nonprofits, for example). It will go one level deeper to organize graduates by graduation year (/success-stories/graduates/%year%).
I think this will work out well. However, we won't have non-graduate success stories for a little while, probably at least a few weeks, which means that /success-stories and /.../graduates indices will contain the same content for a while.
So my question is this: Will it hurt to use a canonical tag that points to /success-stories/graduates as the authority until the main archive page contains more than just graduates? Or would it be better to use a 302 redirect from /success-stories to /.../graduates until more diverse content is added?
-
Are there any downsides? My answer to that is "I can't think of any".
On the other hand... Are there any upsides? My answer to that is.... Google can be very slow to find - and then begin to use, canonical tag instructions. On a website that gets a few hundred thousand visits per month, I have seen Google take several weeks to a few months to begin using the canonical tag instructions. On a website that gets millions of visits per month I have seen Google take a few weeks to a month to follow canonical tag instructions. In the reverse, it takes them even longer - sometimes several months - to forget canonical instructions after the tags have been removed.
If I was in your situation, I would take a "coming soon" approach with the website. On the /success-stories/ page I would simply place an announcement in a box that "success stories for nonprofits are coming soon"... then on the /success-stories/nonprofits/ page, I would give an enthusiastic description about "what will be here"... and much of that might be useful for when the full page is finally up.
As for the /year/ pages, I would not make them until you have viable content to populate them. You can make them in a sandbox area, but just not upload or link to them until you have ready-for-visitors content.
I find that sometimes a hard part of being a good webmaster is waiting until good content is ready.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
X Default on hreflang tags
Hi guys, I would like to clarify something about hreflang markups and most importantly, x-default. Sample URLs:
Intermediate & Advanced SEO | | geekyseotools
http://www.example.com/au/collection/dresses (Australia)
http://www.example.com/us/collection/dresses (United States)
http://www.example.com/uk/collection/dresses (United Kingdom) Sample Markups: Questions:
1. Can I use my AU page as x default? I noticed that some x default are US. Note that my biggest market is AU though.
2. If I indeed use AU page as x default, and the user is searching from China, does it mean that Google will return my AU page?
3. Can you spot any issues with these markups I made? Anything that I need to correct. Keen to hear from you! Cheers,
Chris0 -
Too many Tags and Categories what should I do to clean this up?
Hello, Everyone! I am trying to do a clean up for one of my client sites. I'm noticing that the Categories and tags are way out of hand. It looks like random tags and categories were just added because they could be added. Are all of these tags and categories contributing to duplicate content? And if so What method should I go about to cleaning this up? The only thing that seems logical to me is rel=canonical. Thank you so much!
Intermediate & Advanced SEO | | Striventa1 -
Canonical tags for duplicate listings
Hi there, We are restructuring a website. The website originally lists jobs that will have duplicate content. We have tried to ask the client not to use duplicates but apparently their industry is not something they can control. The recommendations I had is to have categories (which will have the idea description for a group of jobs), and the job listing pages. The job listing pages will then have canonical tags pointing to the category page as the primary URL to be indexed. Another opinion came from a third party that this can be seen as if we are tricking Google and would get penalised, **Is that even true? **Why would Google penalise for this if thats their recommendations in the first place? This third party suggested using nofollow on the links to these listings, or even not not index them all together. What are your thoughts? Thanks Issa
Intermediate & Advanced SEO | | iQi0 -
Canonical vs 301 - Web Development
So I'm having a conversation with the development team at my work and I'm a little tired today so I thought I would ask for other opinions. The currently the site duplicates it's full site by having a 200 show with or without a trailing slash. I have asked for a 301 redirect to with the trailing slash. They countered with having all the rel=canonical be the trailing slash, which I know is acceptable. My issue is that while a rel=canonical is acceptable, since my site has a very high level of competition and a very aggressive link building strategy, I believe that it may be beneficial to have the 301 redirect. BUT, I may be wrong. When we're talking hundreds of thousands of links, I would love to have them directly linked instead of possibly splitting them up between a duplicate page that has a correct canonical. I'm curious to what everyone thinks though....
Intermediate & Advanced SEO | | mattdinbrooklyn1 -
Sitemap generator which only includes canonical urls
Does anyone know of a 3rd party sitemap generator that will only include the canonical url's? Creating a sitemap with geo and sorting based parameters isn't the most ideal way to generate sitemaps. Please let me know if anyone has any ideas. Mind you we have hundreds of thousands of indexed url's and this can't be done with a simple text editor.
Intermediate & Advanced SEO | | recbrands0 -
Putting Dates In Title Tag
Hi, I have a site were I write previews for sports match ups. I notice when I don't put the date in the title I rank much better for specific keywords. I also noticed that most people don't really put in the date when they do the search anyways, especially since google does a good job of showing the most recent pages anyways. The only reason I continue to put the date is because of this whole idea of not having page titles that are duplicate. So many of our games will be Team A vs Team B Preview, and Im worried that the term "preview" will become so repetitive that google may not like it. Any tips or ideas on how to approach this issue best? Thanks!
Intermediate & Advanced SEO | | tarafaraz1 -
Can I use rel=canonical and then remove it?
Hi all! I run a ticketing site and I am considering using rel=canonical temporary. In Europe, when someone is looking for tickets for a soccer game, they look for them differently if the game is played in one city or in another city. I.e.: "liverpool arsenal tickets" - game played in the 1st leg in 2012 "arsenal liverpool tickets - game played in the 2nd leg in 2013 We have two different events, with two different unique texts but sometimes Google chooses the one in 2013 one before the closest one, especially for queries without dates or years. I don't want to remove the second game from our site - exceptionally some people can broswer our website and buy tickets with months in advance. So I am considering place a rel=canonical in the game played in 2013 poiting to the game played in a few weeks. After that, I would remove it. Would that make any sense? Thanks!
Intermediate & Advanced SEO | | jorgediaz0 -
What Backlink Services Do You Use or Recommend?
Hi, I need some help w/ link blding and would like to outsource some of it. Can you recommend any reputable company thats affordable? Thanks
Intermediate & Advanced SEO | | PaulDylan0