Is it urgent to have fewer than 100 internal links on a webpage?
-
Hi,
Our website is set up so that our top menu is on every page, which means every page is going to have around the same amount of internal links (225-ish). Is this an issue that needs to be fixed for our pages to rank, or is it only a recommendation that doesn't really impact SEO that much? If it is the only issue listed for a particular page, is there another reason that page might not be ranking even though it has a 99 score? Or is because of having 225 internal links? I have many product pages on my website that have a 99 score on the Page Optimization with the only recommendation being an info that says not to have too many internal links. My understanding is that internal links are defined as any URL on a page pointing to another part of the same root domain/site.
So, for example, my page: https://www.twowayradiosfor.com/Motorola-CP185-p/cp185-lkp.htm has 225 internal links in the source code for that page:
Where do I go to fix this issue if I need to get to below 100 internal links? Do I erase the links, or set up a no-follow tag? I appreciate any help or guidance.
Thank you!
Austin
-
Just remember to evaluate performance. With the mega menu links gone, some of those deeper pages may now receive less SEO authority which could sting the long-tail. But the benefit should be, less bleed from higher level pages which connect with higher-tier search terms
For different sites, different approaches can be better or worse. Don't be afraid to roll back if it doesn't work as you anticipated!
-
Thank you! Changing the Mega Menu so that it no longer drops down fixed my issue - this one change took me from 225 links to 45 links on my page. Such an easy solution - thank you!
-
Thank you! Changing the Mega Menu so that it no longer drops down fixed my issue - this one change took me from 225 links to 45 links on my page. Such an easy solution - thank you!
-
Didn't notice this and it's a good call. That part at least could be minimised
-
The "Radios by Industry" column has so many links in it that it extends off the bottom of the page and is at least 50% unseeable and unusable in both Chrome and Firefox.
'nuff said.
-
I hate when people give hard and fast internal / external link counts advice
The truth is that the answer is variable depending upon your site's SEO authority (and thereby, the authority of all contained web pages). Think of your site like a big water tank connected to an irrigation system, sprinkling your other content (and maybe some content on external sites)
If you have loads of SEO authority (water) then you can afford to sprinkle and top-up, plants (content) across your farm and maybe even help out Joe - your farmer mate down the road a bit
If you don't have loads of SEO authority, doing this same thing could cause your tank to bleed dry (of SEO auth / water). Instead of making thousands of plants grow better, since you only have one tiny fraction of a drop of water per plant - everything dies (bad!)
This is how Moz evaluates your domain: https://analytics.moz.com/pro/link-explorer/overview?site=twowayradiosfor.com&target=domain
20 domain authority is "something to work with" but, I think if I'm being honest, it might not be enough for 200+ links per page
This is the page you linked to on your site: https://www.twowayradiosfor.com/Motorola-CP185-p/cp185-lkp.htm
... yes, it does have a crap-load of links but most are in the mega menu, the top-line nav
Many of those links begin 'hidden' and therefore are de-valued (not completely, but partially) so your bleed out shouldn't be super-severe. I would cut it down a bit if possible, maybe to 180 links or less if you can. See how that impacts your SEO, if it makes things better then keep the change - if it makes things worse, put your full mega menu back
Make a little change, measure the results, see how you go (hope that makes sense)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can i check which inbound links to my site go to 404 pages?
I have external links coming into my site going to 404 pages, but i cant seem to find a way to search all broken links pointed at my website.
On-Page Optimization | | NickJPearse0 -
We´re in trouble with our on site internal link optimization - please help
Dear Moz community, We have made a great mistake. Looking at keyword search volumes somehow Moz showed volumes for two keywords which only differentiate by an '**s (plural) as same. **Now we optimized our internal links (all links have the keyword) for the singular word. Now looking at other search volume estimations from competitors we see, that the plural has 5 times bigger volume. Our issue: If we change some of the category links now to another keyword, we will loose our ranking with the singular word. Correct? If we do not change any of our internal links, we will never rank in top 6 with the keyword. (currently singular is 6 and plural is 15) What would you reccomend?
On-Page Optimization | | advertisingcloud0 -
Linking Out To External Sites
Hi, All If I have created a (website, logo, email campaign) for a client and written an article about it with screen shots on my website and link to them with a (do-follow) link how does Google see the (do-follow) link? Regards to the sites they have one link in the footer on the home page, which is a (do-follow) back to our site. Also, the websites are not in my Niche.
On-Page Optimization | | deskjet0 -
Ecommerce- Keyword use in Product links on Category page
I'm wondering how Keyword use in Product links on Category pages can affect a pages rank? I have 1 site where this seems to be an issue but not on all categories. For this site, a site: keyword search ranks the category page as no.1 in the SERPS but a non-site: search shows 1 of the many products within the category as the highest ranking page (currently 20 in google) on this site. This product is probably the least likely to generate a conversion due to it's cost so this is less than ideal. The plural search of the keyword shows the category page and it ranks higher than the keyword itself (currently 9 in google) Category name and URL = keyword. The category is paginated with 12 products per page. Product URL and anchor text is brand-model-type (where type = keyword) I'd like to keep the product URLs and anchors as they are if I can as they are well searched terms themselves but I want to optimize a category page to rank for the keyword itself. Have any of you overcome a similar issue? Would adding more text to the category page dilute the issue?
On-Page Optimization | | MarcOZ0 -
Internal and Link Juice Analysis - Too Many Links Error
Howdy! I have an analysis question related to internal links/link juice. Here is the general link set up of our site: 1. All Site Pages (Including Home Page): We have drop down "mega" menus in the header of everypage linking to various sub-categories on the site. So, because of this, in our header, we have a few hundred links to various pages on our site and these show up on every page of the site. 2. Product Pages: Header pages as mentioned above, but on top of that, we list out the keywords for that particular product and each keyword is linked back to our search results pages for that particular keyword. In General Moz is telling us we are having between 200-300 links on each product page. Currently, our Search Results pages are ranking higher and showing up in search more than our actual product pages. So, based on the above info, here are some thoughts: 1. Should we ajax in the Header links so that they aren't showing up for the search engines? Or, should we ajax them in only on all pages that are not the Home Page? 2. Should we get rid of the keyword links back to the Search Results pages that are on the product pages? What effect would these changes "actually" have? Does this just improve crawling? Or are there other positive results that would come of changes like these? We have hundreds of thousands of products, so if we were to make changes like these, could we experience negative results? Thanks for your help! Craig
On-Page Optimization | | TheCraig0 -
Too Many Internal Links Reported By SEOmoz
Hi, I recently did run a crawl report for my blog dapazze.com, and found that SEOmoz is reporting many pages on my blog having more than 100 internal links. I opened OSE, and made a search for one of my pages which was reported to contain more than 100 links. And I found it to contain 464 internal links. Here is the link: http://www.opensiteexplorer.org/links?page=1&site=dapazze.com%2F2012%2F10%2Fwin-a-commentluv-premium-single-site-and-multi-site-license-worth-about-154-giveaway-of-october%2F&sort=page_authority&filter=&source=internal&target=page&group=0 Please have a look at it. I have chosen - Show "All" links from "only internal" pages to "this page" option in OSE, which reports me this. I see almost every page in my blog linking to every page. This is not the problem for me. I have also tried to make a search for some popular bloggers, like ProBlogger.net, ShoutMeLoud.com, HellBoundBloggers.com, etc, and all of them have the same problem. Should I be worrying about this problem? What is the problem actually?
On-Page Optimization | | rahulchowdhury0 -
Dropped rankings due to too many links, help needed
We have just re-designed our site and added a big drop-down navigation menu to help users get straight to the category/sub-category they are looking for, take a look at http://www.discountfiresupplies.co.uk to see what I mean. Since doing so our rankings have dropped which we've been told may be because there are now so many links on (particularly) the home page diluting the rankings of that page. We've been advised that if we hide the drop-down menus using "style='display: none'" until they are required that the search engines will ignore them which we have now done but is this correct or will they still be indexed? And if so do you have any other suggestions? Thanks, Tariq
On-Page Optimization | | tjhossy0 -
Do footer links apply too many on-page links?
We tend to put a a lot of links in the footers of some of our websites (e.g. www.AlohaWhistler.com). Our CAMPAIGNS report is showing that several pages on such sites have "too many on-page links". We understand the logic that having more than 100 links per page is "too much". Does this also apply to footer links?
On-Page Optimization | | RoyMcClean0