Which is the better keyword strategy? Specifying page or seeing what ranks?
-
I recently began using another third-party tool that requires a list of keywords and the URLs I want those keywords to rank on (for example, "vegetarian recipes" on www.123.com/vegetarian-recipes). Is this a better strategy than using the Moz ranking tool to see which pages on my domain my target keywords are already ranking for? I can see how the former might mean we miss opportunities but the latter doesn't necessarily show how my priority pages are doing for specific keywords.
-
If a person considers his business and the industry where he will compete, the keywords that are most profitable or most precious are usually obvious. Having identified them, the work is then to build one very high quality page for each of those keywords and then forming that page into a finely-crafted arrow with characteristics that will defeat all opponents.
When in difficult contests, multiple subpages are then built, each to attack a subkeyword and these are prepared so that they might provide deep content resources, backlinks to the page attacking the root, and demonstrating to Google and all visitors that yours is the world's best resource.
The attack might be short but if the prize is worthy, years might be required. And, for this deep knowledge and strong writing skills will be required of you, and possibly assistance from allies.
The tracking most valuable for all of the above is the ranking position of your root and primary subkeywords. As time progresses you will hopefully see increases in the rankings as you put your work forth. Those ranking increases will be the fuel that keeps you moving forward and keeps your mental energies high. Nothing is more valuable than mental energy when in this type of competition.
-
As much as I love MOZ - ranking pages for keywords is very useful, though saying that you should add the keywords you want to rank for to certain pages anyway; & be somehow being aware of how they rank at any given time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Keyword Tracker rank eBay links as weaker competition than they actually are?
This might be a confusing question but hopefully I can explain it well enough and someone is able to understand where I am coming from. I have used the Keyword Analysis Tool to search the keyword "alice in wonderland fancy dress", the results come back saying that the competition for this keyword is 24%, which I consider to be pretty low. When I look at the Page Authority, Page Linking, Domain Authority and Domain Linking of each site which rank in the top 10 for this keyword I see that places 4 - 7 are taken by eBay links. I then look at the bottom three places (8 - 10) and although their Page Authority and Page Linking is not very high, their Domain Authority and Domain Linking is reasonable. Based on the results I have seen for other keyword, who's overall competition % was higher than 24%, I thought to myself that these bottom three links were actually quite strong, which made me ask the question "why has this keyword got a competition % as low as 24%?". I then wonder whether it was because the Keyword Analysis Tool ranks the eBay links as weaker competition than they actually are? My question to you guys: Does Keyword Tracker rank eBay links as weaker competition than they actually are? Or can anyone explain why the competition % for this keyword is so low but the bottom three links are actually relatively strong? And how do the eBay links rank higher than these bottom three links? Yes the eBay links are relative to the keyword but these eBay links are ranking higher solely on the fact that the Domain Authority is so high and have very little SEO in relation to the keyword, does Google not recognise that the bottom three websites would be more beneficial to customers than the eBay links? And if the eBay links are ranking so high solely on the fact that the Domain Authority is so high then shouldn't they be in the top 10 for almost every product related keyword? Thanks in advance.
Moz Pro | | conor10050 -
Is www.domain.com/page the same url as www.domain.com/page/ for Google? (extra slash at end of url)
Dear all, in open site explorer there is a difference the url's 'www.domain.com/page' and 'www.domain.com/page/' (extra slash at end). There can be different values in pageauthority etc. in the open site explorer tool, but is this also the case for Google? Thanks for replying, Regards, Ben
Moz Pro | | HMK-NL0 -
How can I remove on-page reports from the Summary page?
Hi, I'd like to remove some on-page reports from the Summary page. I've already stopped them from running weekly. Is there a way to remove them completely?
Moz Pro | | csmm0 -
Concerned About Individual Pages
Okay. I've setup a campaign for www.site.com and given a list of keywords. So after the initial crawl we'll have some results. What I'm looking for tho is how do individual pages on my site rank for the list of keywords given. And then be able to go to a screen in seomoz with data for that particular page with recommendations and stuff like that. Is this what's going to happen or do I need to create a campaign for each url i want to track? If all will work as I'd like in the example above, should I then add the second list of keywords that some other pages should rank for? Will it get to be a big mess or can I relate the keywords to pages in some way? It seems like what I'm looking for is what this program should be... Thanks!
Moz Pro | | martJ0 -
Does anyone know why some keyword rankings go from nowhere in the top 50 to ranking 1st to then nowhere in the top 50 in the space of 3 weeks?
SEOMOZ told me to ask the question here because they say their ranking programme now works correctly and the problems I was having before with keywords changing so dramatically, even though nothing had been changed with regards to optmisation, is now to do with google rather than their ranking tool do google really change their algorithms on a weekly basis so that rankings can go up by more than 50 to ranking 1st to then going down by more than 50? Any hints or tips from anyone on I can keep the rankings more consistent (maybe dropping or increasing by one or two places week by week rather than changing by over 50 positions?)
Moz Pro | | KateNZ0 -
Moztool and on page ranking matching
How does the Moztool compare and filter the search phrases you enter in your campaign? Or more correctly, will it filter out stop words or is it an exact match? For example I enter a phrase to track that say: "book ski trip austria" Identified in Google I see that most users search for just that "book ski trip austria" But in content, I cant write that as that is uncorrect english and I want to maby write something like: "When you book a ski trip to austria you get..." How will this affect my on page SEO report, will it still match and mark a "V" in done or show a an error? Even more interesting is, what happen if you do phrases in different order like "An austrian skip trip will make you feel..."
Moz Pro | | Macaper0 -
Curious, is there any way when browsing through your keywords to view each individual keyword by the search traffic that term receives?
When looking thru our keywords on our reports in SEOmoz, it would be really helpful to be able to rank keywords by major head terms and long tail terms. Is there any way to have the keyword's search traffic show up in the rankings report?
Moz Pro | | ACLens0 -
How Long For New Keyword Rank Data?
I have a PRO account and added the initial keywords and got the immediate rankings for those. Then I added new keywords and those have not been updated. How long do I have to wait to get Keyword Ranking data on those keywords. I know it says they are updated every Friday, but does that mean I have to wait until next Friday for my first run of data on new keywords?? I ask because I have to present to a client before then and I require the data for that meeting. Any insight is appreciated.
Moz Pro | | mc418720