Why My Website DA and Rankings are not improving
-
It's been about 3 months my Website DA and Ranking are constant. What should i do about it?
I am generating good quality links and syndicating Content in different website but no Help.
-
@rashmibhardwaj86 If your website's Domain Authority (DA) and ranking have plateaued despite your efforts in generating quality links and syndicating content, it might be time to reassess your strategy. Consider diversifying your content types or exploring new platforms for syndication. Additionally, focus on optimizing on-page elements like meta tags and content relevance. Engaging with your audience through social media and fostering relationships with influencers can also help boost visibility. Regularly monitoring analytics and adjusting tactics accordingly is key to staying competitive in the ever-evolving digital landscape.
-
It can take a long time for a businesses rankings to improve, so a common mistake businesses make is thinking they can adjust the on page SEO on say the homepage and an overnight instantly the seo will improve, however it doesnt work like this
For example, it took us many years to get a company that offers garden offices onto the first page in Bristol and Bath because it's so highly competitive.
Therefore, you have to put in a lot of work to improve the seo. This often means a lot of work over a sustained period.
-
When you syndicate content, you give one of your articles to another website. They publish it on a page and their page begins to rank in the SERPs for the keywords of the article. If their website is more powerful than your website they are most likely going to rank above you in the SERPs for the root, short tail and long tail keywords. Even if they give you a link in the article, their page is going to rank above your page in the SERPs.
If you give one of your articles to several other websites and they publish it, the result will be several pages in the SERPs with your article. What happens then, is Google sees all of these identical articles. They don't like that and they will filter most of those articles and send them to the supplemental index - where they will get almost no traffic.
Some people will argure.... "I published my copy of the article first and Google will rank me better or they will not filter my page." From my experience, those people are wrong much of the time at best and most of the time at worst. I know this for a fact because I have published articles given to me by other people and my site almost always outranks their site in the SERPs after I publish. I warn them that this will happen, and let them know if I publish their article I will not remove it. After that, they don't offer me any more articles.
Syndication should be done for one reason. You have a message and you want to get it out everywhere. For that purpose you can give your article to a lot of other websites and they will display it to their audience.
However, if you are trying to monetize a website, syndicating articles will most likely be damaging to your rankings for these reasons. 1) your articles on other websites will outrank you, 2) sometimes your article on your website will be filtered, 3) if Google sees that you are trying to build links from article syndication they might turn off the value of those links or even use them as part of a penalty, and 4) if you give lots of the articles on your website to other websites Google might see your site as "having nothing unique" and demote your entire site in the rankings.
-
Can you please explain this a little further ?
-
Hi Rashmi,
On the one hand, you should not set DA as a KPI. Improving you DA won't assure you better rankings nor more impressions.
On the other hand, links are on one part of an SEO strategy. I'd suggest you to start taking a deep read to some of the best tutorials out there. Here im listing some of them:
- Search Engine Optimization (SEO) Starter Guide - Google Search Console Help
- The Beginner's Guide to SEO - Moz
- A Complete Guide to SEO: What You Need to Know in 2019 - Search Engine Journal
- A Simple 7‐Step SEO Tutorial for Beginners - AhrefsHope it helps.
Best luck.
Gaston -
All of that syndicated content is putting competition in your SERPs and wasting your time. Stop it and build your own website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it possible that website DA can be increased by 10+ in one month?
Is it possible that website DA can be increased by 10+ in one month? I checked for indeed.ae. it was 37 and in next update it was increased by 10. Current indeed.ae DA is 47 (checked on MOZ toolbar)
Moz Pro | | vivekrathore0 -
How to track ranking in local area?
When I track a keyword ranking with the Ranking Tool, are the results for my geographic area? So, how would I track a keyword in another location? As in, another state? Thanks,
Moz Pro | | marshalllj0 -
Rank Tracking paid tool
I need one of the best rank tracking tool that allows me to upload keywords in bulk but first I need to see its trial to check either they update daily or they stay with weekly rank which is mostly the case with many free tools. Kindly tell me the one that you have tested and its working good.\ Updated daily.
Moz Pro | | csfarnsworth
Have free testing feature and than can purchase it no matter in a week. Support a lot of keyword to be track.0 -
Rank Checker Tool Status
Hi I take it the Rank Checker tool is not working right yet as I'm getting bizarre ranks for some of my keywords. Some stating 50th when I know we're on the first page for instance, even using GA > search engine optimisation the averages for this term for instance is 11th across all countries. If this is the case and its still being redeveloped I'll just skip the tool for now Cheers David
Moz Pro | | David-E-Carey0 -
What's with measuring search rank?
Okay, here 6 different ways to measure search rank on Google U.S. and I get 6 different answers: Looking for search term "Lunch Bags" for the site Zappos (just a random example - no connection to me). SEOMOZ RankTracker - #49 SEOCentro - #36 http://www.seocentro.com/tools/search-engines/keyword-position.html ZendProxy.com - #21 (an anonymizer proxy) anonymouse.org - no rank (another anonymizer) Mikes Marketing Tools - no rank http://www.mikes-marketing-tools.com/ranking-reports/ RankingCheck.com - #38 Can you duplicate a similar variation? What gives? Which if any of these would you rely on? Thanks... Darcy
Moz Pro | | 945010 -
Rankings in Google UK
Hi everyone, I've posted before on this and I'm still not satisfied that the answer is correct. Basically, my ranking report is saying that hardly any of my keywords are ranking in the top 50 of Google UK. Now, I appreciate that rankings can be affected by my search history, but I've tried other computers, other IP addresses, logged out of Google, cleared cache etc.. and I'm still seeing the terms I'm wanting to rank for on the first and second pages of Google UK. What is going on? My boss is wanting to see progress with these terms - I'm confident that we're ranking well, but the report is saying otherwise.
Moz Pro | | columbus0 -
When will Rank Tracker be mended
I have been waiting for many days now to use rank tracker but it is still broke. when i put the keyword into rank tracker the wheel just goes around and around and brings no results. Can anyone from the semoz team let me know when it will be mended
Moz Pro | | ClaireH-1848860 -
Not seeing updated rankings from this last saturday?
In my dashboard I'm not showing the ranking reports from this most recent saturday.... it is now july 3rd but my dashboard still shows: Last Data Update: 06/27/2011 Is this normal to have the rankings delayed? Thanks for any ideas
Moz Pro | | PillarMarketing0