Static content pages ranking dropping all the time
-
Hello all. I have been working three months in my current job in the hotel industry. I have been publishing a lot of content to our website (mainly articles), which in general have been ranking well and really boosted our website traffic.
The problem that I am facing, though, is the fact that our static pages' rankings are basically constantly dropping. Especially one of our main pages, which is this hotel page. I haven't been doing any real changes to the content, but the ranking (with keywords "hotelli helsinki" [Hotel in Helsinki in Finnish]) has plummeted from 13th position all the way down to 19th...
What has been happening during these last three months is that we did change to a new domain and we have done all the redirections and also informed Google about this change through search console. I have also done some minor changes to the on-page content, such as changing the meta titles and descriptions as well as the page title and some of the text content to more natural ones instead of clumsy SEO texts and optimizing the images. This hasn't helped at all though and the rankings seem to steadily drop all the time.
What would YOU do with this page? Maybe add more text content to the page to be more informative? All tips would be highly appreciated.
-
@tom-capper Nice!
-
@tom-capper thank you Tom. When I look at the first page of Google with this search query, information sites and comparison sites (such as Booking.com) tend to do well. But what also has happened is that some individual hotels have passed us in the rankings.
I did some minor changes to our on-page content last week, which saw us climbing to 15th position again with this query. Also on other website someone gave me a tip about user experience and he mentioned that for example the H1 title is too far down in the page and that there are multiple blocks on the page, before the actual text content starts...
These are of course things that I need to talk about with our coders and see if we can find a solution.
One other thing mentioned is the website speed, which seems bad, but in Google Search Console's page experience report, we are getting 90% acceptance for mobile and 76% for desktop, so this should not be an issue in Google's eyes...
-
Although some of the changes you mention (especially the domain shift) can commonly result in ranking changes, it's important to remember that changes in your ranking are not necessarily the result of things that happened on your own site.
Changes to Google's algorithm, or to competitor sites, are at least as likely to be responsible.
What are the sites that have overtaken you in the last few months? Are they a similar intent (i.e. individual hotels vs. comparison sites vs. information sites)? Are they better known? Similar page content? Higher Page Authority? etc. etc.
The explanations often lie in the answers to questions like these.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GSC problem: how to solve?
Hi all, Google Search Console gives me an error on these pages: info:https://www.varamedia.be/?utm_content=bufferbaaa4&utm_medium=social&utm_source=plus.google.com&utm_campaign=buffer info:https://www.varamedia.be/?utm_content=bufferece3f&utm_medium=social&utm_source=plus.google.com&utm_campaign=buffer I see there's an UTM tracking in the URL from Google+. We do have an account there but I don't see how this might give an error. Is this hurting our ranking score? How can we solve this?
Reporting & Analytics | | Varamedia0 -
Spam Score Of Site Increased from 1 to 31% overnight
Hello There,
Technical SEO | | rohit.c
Few days back, Spam Score of two of my sites drastically increased from 1% to 31% for one site and from 1% to 36% for another site overnight. Here are the two websites https://simpalm.com/ ducknowl.com Site background for 2-3 months ABC link exchange campaign was started for both the sites. Links where built on high quality sites with DA40 above and most of them are Saas sites No reciprocal link exchange was done Same new pages are created on the site for on page SEO Both the sites are hosted on GoDaddy Can someone please tell me what is the reason of this Sudden increase in spam score of both the sites and at same time?1 -
Filter By Category bad for seo?
Hello Everyone! I know that a single product should not have filter by color option since it will create duplicate content, and you have to use canonical tags to solve it. BUT how about sorting through products via category/brands?
On-Page Optimization | | Safxmed
Filter by category changes the URL of the General shop page (ex: hello.com/Shop/Category1022039 ). This page only displays the products within, no content/ descriptions etc unlike the original category page (ORIGINAL CATEGORY PAGE) Each of these category/brand already have their own individual pages (ex: hello.com/Shop/A). This is the page that will be optimized for content, FAQ, and ranking etc. Unlike in the url created when filtering through the categories. So technically I would have 2 URL for each Brand/Category. Would they compete with each other? What would you guys suggest. Please advise me on this. Thank You0 -
Do sites with more pages rank better?
If a site has more pages and also has good internal linking, then logically it would rank better. Is this the case? Should I be building big (but high quality) sites?
On-Page Optimization | | T0BY0 -
This page has dropped could really do with some advice please
Hi Everyone,
On-Page Optimization | | dashesndots
Quite a few pages on this site have dropped since the penguin 2.0 update. Unfortunately the backlinks seo has been done by a third party and I think the pages in question are sufferering from anchor text over optimisation but could really do with some opinions on this. I had quite a few backlinks from my own site to this site so i have removed them and I have also had a look at a directory site that was showing up and have requested removal. Is there anything else that is affecting this page - I have tweaked the content today and I get a ranking of A on the on page optimiser. http://www.cheapsnapframes.co.uk/pavement-signs.html Any help would be so much appreciated! Tracy0 -
Duplicate Page Content Should we 301 - Best Practices?
What would be the best way to avoid a Duplicate Page Content for these type of pages. Our website generates user friendly urls, for each page..
On-Page Optimization | | 365ToursSafaris
So it is the same exact page, just both versions of the url work.. Example: http://www.safari365.com/about-africa/wildebeest-migration http://www.safari365.com/wildebeest-migration I don't think adding code to the page will work because its the same page for the incorrect and correct versions of the page. I don't think i can use the URL parameter setting because the version with /about-africa/ is the correct (correct as it it follows the site navigation) I was thinking of using the htaccess to redirect to the correct version.. Will that work ? and does it follow best Practices ? any other suggestions that would work better ?0 -
Why does my on-page report card say my page title is 403 forbidden when its not?
I'm trying to get on top of my on page stuff and I'm going through the SEO Moz on-page report cards and it says I'm scoring a fail on certain elements within the 'critical' and 'high importance' factors as my page title is '403 forbidden' but when I go on to my site, my sites CMS it's not '403 forbidden' it's the text I entered?
On-Page Optimization | | jamesj35mm0 -
Is there a report in SEOMoz that will show me what keywords each page ranks for on my site?
I would like to find all of the keywords not just the keywords that I specified in the tracking section.
On-Page Optimization | | Court_H0
