Blog article cannibalizes our home page
-
Hello there,
We're having a rather big SEO issue that I’m hoping someone here can help us with, perhaps having experienced the same thing or simply understanding what's going on.
Since around June, our website's home page has lost the majority of its most important rankings. Not just dropping, but losing them entirely and all at once.
We think it was self-inflicted: Almost at the same time, a blog article of ours (which we had recently updated) started ranking for almost all the same keywords.
While our home page is a commercial page highlighting only our own product, the article that usurped the position is a comparison article, comparing our own solution to competitors. The reason we created that article is because we noticed a trend of Google increasingly favoring such comparison articles over dedicated product pages. But of course we didn’t plan to cannibalize our own home page with it.
My question is whether anyone has experience with such a case? Is there a way to "tell"/influence Google to rank our home page again, instead of ranking that article?
Thanks a lot,
Pascal
-
@MasteryQuest
Absolutely, try to link with the relevant main keywords from the blog article to the main product page. You can take my website AJF as an example. All the best, Anja -
@Maximuxxx Hey everyone,
So, I stumbled upon this new tool recently, and it honestly feels like I might've discovered something pretty groundbreaking in the SEO realm. It's called Editor Machina. Has anyone else come across it?
What intrigued me was how it promises to deliver content that's not just SEO-optimized but also autonomous, original, and adhering strictly to grammar rules. And trust me, having gone through a ton of SEO tools and platforms, this one seems different.
I mean, the world of SEO is constantly evolving, and the emphasis on original content has never been this high, right? From what I've seen, Editor Machina seems to address these core areas effectively. I'm wondering if anyone else here has had a chance to use it or hear about it?
How do you think such a tool might reshape the content landscape in the SEO industry? Are we looking at the future, or is it just another fleeting trend? Would love to hear your thoughts and spark a discussion on this. This is (I guess) AI Article writer system.
Cheers!
-
Sunesta Fabrics Showcase
Fabric Structures
Sun Shade Brochures and Manuals
Marine Canvas
3D PDF Flip Books
Chamber of Commerce and Sails by Morgan
Sailing Sustainability
Sea Eagle Sail Cat
Measuring Guide for Sails
The Neil Pryde Sails Owners Manual
Stuart Marine
Wind Rider
Flying Tiger Tuning Guides
Flying Tiger Class Sails
Flying Tiger
Pixel Class Sails
Pixel
Oday Spinnaker Layouts
Oday Class Sails
O-day
Beneteau FAQS
Beneteau Tuning Guides
Beneteau Spinnaker Layouts
Beneteau Class Sails
Beneteau
Class Sails
Fabric Lexicon and Glossary
Dimension Polyant Sail Materials
Dimension Polyant
Contender Sailcloth Site
Challenge Sailcloth Site
contender US Sailclothe
Challenge Sailcloth
Sail Cloth Suppliers
Bainbridge Sailcloth
Videos
Sail Design
Spinnaker Color Selection
Vector Spinnakers
Victrix Asymmetrics
Spinnaker Layouts
Storm Sails
Inshore
Cruise
Cruise-Plus
Performance-Cruising
Race
Vectrix-Membrane
Premier
Brochures & Manuals
Spinnakers
Products
FAQS
Selecting Sailing Winches
When and How to Replace your Lifelines
Stainless Steel Rigging
Selecting Line for Running Rigging -
Is it truly cannibalizing or is the combined traffic increasing overall website traffic? Should be the first thing to consider before identifying the appropriate solution.
-
@Maximuxxx
Yes, like the other guy said. Do internal linking to your main page..... -
@webduh said in Blog article cannibalizes our home page:
@Maximuxxx Make your homepage Conical to the Blog post. David @ Webduh.com
This strategy should work, can anyone verify with experience?
-
You can also Link heavily from the article to your homepage to "pass" the link juice back.
-
@Maximuxxx Make your homepage Conical to the Blog post. David @ Webduh.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Traffic from External Sites
I'm hoping I came to the right forum. Is there a way in Moz to view a prospective ad source's traffic?
Digital Marketing | | EHCarrera20220 -
What Exactly is traffic lift?
Under the keyword gap analysis under the competitive analysis report, there is a mention of traffic lift and it provides a number. Does the number represent the number of users or the number traffic to expect for that term? Or is it the positions?
Competitive Research | | SEOBrandBoca1 -
How to rank Pinterest pins?
Hi, As I see it, Pinterest is a search engine. Does anyone have any tips on maximizing reach? Are there any resources that will help? Thanks in advance
Social Media | | SolveWebMedia0 -
How come only 2 pages of my 16 page infographic are being crawled by Moz?
Our Infographic titled "What Is Coaching" was officially launched 5 weeks ago. http://whatiscoaching.erickson.edu/ We set up campaigns in Moz & Google Analytics to track its performance. Moz is reporting No organic traffic and is only crawling 2 of the 16 pages we created. (see first and third attachments) Google Analytics is seeing hundreds of some very strange random pages (see second attachment) Both campaigns are tracking the url above. We have no idea where we've gone wrong. Please help!! 16_pages_seen_in_wordpress.png how_google_analytics_sees_pages.png what_moz_sees.png
Technical SEO | | EricksonCoaching0 -
From page 1th to page 18th @ Google
Hello Mozzers! I have a question, you may help.. How may it be possible that a page ranking well (1th result) goes from 1th result to the 18th page just in 1 day? It doesnt seem to be any kind of penalization.. I now had all suspicious outgoing links to be nofollow (they were not before), this may be a cause .. (?) Do you have any other suggestion? Thanks
Technical SEO | | socialengaged0 -
How best to deal with www.home.com and www.home.com/index.html
Firstly, this is for an .asp site - and all my usual ways of fixing this (e.g. via htaccess) don't seem to work. I'm working on a site which has www.home.com and www.home.com/index.html - both URL's resolve to the same page/content. If I simply drop a rel canonical into the page, will this solve my dupe content woes? The canonical tag would then appear in both www.home.com and www.home.com/index.html cases. If the above is Ok, which version should I be going with? - or - Thanks in advance folks,
Technical SEO | | Creatomatic
James @ Creatomatic0 -
Page URL Change
We're planning on rolling out a redesign of an existing page, and at the same time, we're looking to possibly changing the URL of the page. Currently, the URL is www.blah.com/phraseword1-phraseword2-phraseword3-phraseword4 and we're ranking top 3 in Google SERP for that 4-word phrase. The keyword phrase is something we have in our Page Title, Site Copy and the URL. Now, we are planning on simplifying the URL to below.. www.blah.com/phraseword1-phraseword2 The plan is to 301 redirect the original URL to this new URL and actually work the exact phrase into the copy a few more times. My understanding is that URL doesn't get as much weight as it does in the past, but it's still important. So my question is... How important is the URL in this case where we will continue to have it in our page title and also we'll be working more copy on to the page with the appropriate keyword? Will 301 redirect from the old URL address the issue of passing SEO value for that keyword phrase? Thanks,
Technical SEO | | JoeLin
Joe0 -
Is it better for our Blog to be blog.domain.tld or domain.tld/blog ?
I'd dread the answer being the latter rather than the former as we've spent two years building it blog.domain... However I noticed SEOmoz are domian.tld/blog and it got me thinking.... Cheers. R.
Technical SEO | | RobertChapman0