Blog article cannibalizes our home page
-
Hello there,
We're having a rather big SEO issue that I’m hoping someone here can help us with, perhaps having experienced the same thing or simply understanding what's going on.
Since around June, our website's home page has lost the majority of its most important rankings. Not just dropping, but losing them entirely and all at once.
We think it was self-inflicted: Almost at the same time, a blog article of ours (which we had recently updated) started ranking for almost all the same keywords.
While our home page is a commercial page highlighting only our own product, the article that usurped the position is a comparison article, comparing our own solution to competitors. The reason we created that article is because we noticed a trend of Google increasingly favoring such comparison articles over dedicated product pages. But of course we didn’t plan to cannibalize our own home page with it.
My question is whether anyone has experience with such a case? Is there a way to "tell"/influence Google to rank our home page again, instead of ranking that article?
Thanks a lot,
Pascal
-
@MasteryQuest
Absolutely, try to link with the relevant main keywords from the blog article to the main product page. You can take my website AJF as an example. All the best, Anja -
@Maximuxxx Hey everyone,
So, I stumbled upon this new tool recently, and it honestly feels like I might've discovered something pretty groundbreaking in the SEO realm. It's called Editor Machina. Has anyone else come across it?
What intrigued me was how it promises to deliver content that's not just SEO-optimized but also autonomous, original, and adhering strictly to grammar rules. And trust me, having gone through a ton of SEO tools and platforms, this one seems different.
I mean, the world of SEO is constantly evolving, and the emphasis on original content has never been this high, right? From what I've seen, Editor Machina seems to address these core areas effectively. I'm wondering if anyone else here has had a chance to use it or hear about it?
How do you think such a tool might reshape the content landscape in the SEO industry? Are we looking at the future, or is it just another fleeting trend? Would love to hear your thoughts and spark a discussion on this. This is (I guess) AI Article writer system.
Cheers!
-
Sunesta Fabrics Showcase
Fabric Structures
Sun Shade Brochures and Manuals
Marine Canvas
3D PDF Flip Books
Chamber of Commerce and Sails by Morgan
Sailing Sustainability
Sea Eagle Sail Cat
Measuring Guide for Sails
The Neil Pryde Sails Owners Manual
Stuart Marine
Wind Rider
Flying Tiger Tuning Guides
Flying Tiger Class Sails
Flying Tiger
Pixel Class Sails
Pixel
Oday Spinnaker Layouts
Oday Class Sails
O-day
Beneteau FAQS
Beneteau Tuning Guides
Beneteau Spinnaker Layouts
Beneteau Class Sails
Beneteau
Class Sails
Fabric Lexicon and Glossary
Dimension Polyant Sail Materials
Dimension Polyant
Contender Sailcloth Site
Challenge Sailcloth Site
contender US Sailclothe
Challenge Sailcloth
Sail Cloth Suppliers
Bainbridge Sailcloth
Videos
Sail Design
Spinnaker Color Selection
Vector Spinnakers
Victrix Asymmetrics
Spinnaker Layouts
Storm Sails
Inshore
Cruise
Cruise-Plus
Performance-Cruising
Race
Vectrix-Membrane
Premier
Brochures & Manuals
Spinnakers
Products
FAQS
Selecting Sailing Winches
When and How to Replace your Lifelines
Stainless Steel Rigging
Selecting Line for Running Rigging -
Is it truly cannibalizing or is the combined traffic increasing overall website traffic? Should be the first thing to consider before identifying the appropriate solution.
-
@Maximuxxx
Yes, like the other guy said. Do internal linking to your main page..... -
@webduh said in Blog article cannibalizes our home page:
@Maximuxxx Make your homepage Conical to the Blog post. David @ Webduh.com
This strategy should work, can anyone verify with experience?
-
You can also Link heavily from the article to your homepage to "pass" the link juice back.
-
@Maximuxxx Make your homepage Conical to the Blog post. David @ Webduh.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Relevant but not-relevant keywords impact to SEO
Hello, I would like to know if the selection of individual keywords(that are not primary, secondary or tertiary) are important for SEO regardless of the relevancy to the page topic. I am wondering how much of a contribution a non-P1/P2/P3 can make in terms of SEO? For example it is a product page and I have built my content with P1,P2&P3 based only on the product and its properties itself. Do you think that a content gap for the page could be the production process of that product? So even if it is a product and its properties page, I can add 2 sentences about the production, so that I can drive more traffic by including these 2 informative sentences.? EXAMPLE:
Keyword Research | | Siir
So lets' say my topic is "hair types" (P1) and my subtopics are "Straight," "wavy," and "curly"(P2s) which I used as subtitles. But throughout the page, I am planning to add some relevant but not-directly-relevant keywords here and there since they have high metrics and volumes. For example a potential sentence I can add: "innovative hair products these days can offer amazing results for the desired hair types". It is not specifically about "hair types" but I am using the keyword "innovative hair products" (good metrics keyword) which may help for the traffic... Another potential not-so-direct sentence can be: "For all hair types, the hair damages are common: heat damage, chemical damage and mechanical damage". Would adding this extra sentence where I am not specifically talking about "hair types" (my topic) but "hair damages" and damage examples (off-topic high metric keywords) help me to drive traffic to my website? And how much of an impact would it be?0 -
how to improve rank
I have a site, can you help me to:
SEO Tactics | | pixou
improve ranking
get high authority backlinks0 -
Improving SEO for an e-commerce page with 1 product page
I'm trying to improve the SEO for an e-commerce store that I'm working for that sells custom car air fresheners where you select the shape of the item and then upload the photo. The site has been around for almost 10 years so has authority in the field and ranks number one for custom car air fresheners and other related high-traffic keywords. However, there is no blog, no social media and has 8 total pages: landing page, FAQ, contact, guidelines, shape/product (page that starts the ordering process with little text), scents, terms, and samples.
Keyword Research | | campionn
I'm struggling with how we rank higher for specific keywords that we are not number 1 with ok traffic (such as dog air freshener, custom air freshener for car with picture, custom photo car air freshener) and not affect the current keywords that we are ranking number one for. In addition, how do we rank higher for other keywords, if we don't have that many pages like a blog to create content? I was thinking of creating a blog to target more keywords, but I don't think there is enough relevant content to make. And I feel Google would find a blog about "top gifts for dad" or "top gifts for the holidays" not relevant. I was also thinking of adding more text to the shapes/product page which could be tailored towards a keyword. Maybe I could create another product page that goes into more detail about the air freshener with images, descriptions, and other use cases. On MOZ, the Domain Authority is 18 (really low), so I am thinking about working on getting backlinks from relevant sources with authority to improve our SEO. Or do we not mess with the text on the website since it works and not worry about the other keywords and focus on technical SEO items and backlinks to help with SEO? TLDR: How do you improve SEO for new keywords for an e-commerce business that doesn't have a lot of pages for content without affecting its number 1 ranking on other keywords?0 -
Unsolved Landing pages report has no data even if I have ranking keywords and traffic
Is there any reason my landing page report does not include data for pages? I'm sure there is organic traffic on them, and I have tracked the correct keywords. Any similar insight will be helpful.
Moz Tools | | davidevans_seo0 -
Escort directory page indexing issues
Re; escortdirectory-uk.com, escortdirectory-usa.com, escortdirectory-oz.com.au,
Technical SEO | | ZuricoDrexia
Hi, We are an escort directory with 10 years history. We have multiple locations within the following countries, UK, USA, AUS. Although many of our locations (towns and cities) index on page one of Google, just as many do not. Can anyone give us a clue as to why this may be?0 -
How to write blogs around a page you want to rank
Hey Moz Crew! So I'm not necessarily looking for the answer here but more of a where do I begin to learn more. If you guys could point me in the right direction or even just help me ask the question in a better way, I would be so thankful. Ok so there is page on my website that lives on the second page of Google. The page could be modified and I could add content to it if I wanted to, but let's just assume that this page is perfectly optimized with absolutely wonderful content and a great user experience. Now of course I would like to get a bunch of links to that page, but If I can't write anymore content on that page or update it, It will be harder to convince people to link to it (does that even make sense?). But if I can write blogs about really good subjects around that page, and those blogs do very well, how can I make sure that the actually page is getting all the juice that it can. And will it even get juice? Is this just a simple internal linking question? Am I tapping on the door of micro sites or landing pages? Oy vey where do I start!? ❤ Much love guys 🙂
Technical SEO | | Meier0 -
Off-site company blog linking to company site or blog incorporated into the company site?
Kind of a SEO newbie, so be gentle. I'm a beginner content strategist at a small design firm. Currently, I'm working with a client on a website redesign. Their current website is a single page dud with a page authority of 5. The client has a word press blog with a solid URL name, a domain authority of 100 and page authority of 30. My question is this: would it be better for my client from an SEO perspective to: Re-skin their existing blog and link to the new company website with it, hopefully passing on some of its "Google Juice,"or... Create a new blog on their new website (and maybe do a 301 redirect from the old blog)? Or are there better options that I'm not thinking of? Thanks for whatever help you can give a newbie. I just want to take good care of my client.
Technical SEO | | TheKatzMeow0 -
Page for Link Building
Hello guys, My question is about link building and reciprocal links. Since many directories request a reciprocal link, makes me wonder if is not better to create a unique page in the website only for this kind of links. What do you guys recommend? Thanks in advance, PP
Technical SEO | | PedroM0