Will Moz support GA4?

[RenieShaw]

With the date for the switchover to GA4 fast approaching, will Moz support it? I can't seem to get any clear answer on this.

[Tom.Capper]

@gooday2day I think it's live in all accounts now - contact CS if you're not able to see it.

[gooday2day]

Hope to get some update on this soon, it's been some months. Or did I miss something?

[Tom.Capper]

@PlanMen_WFM

You can skip that step, as many do - if that's not working for you, I recommend contacting CS

[PlanMen_WFM]

@Tom-Capper Hi, perhaps not much data is used from analytics, however when setting up a campaign, you need to select an Analytics property. GA4 properties are not shown. Considering we don't use UA anymore, this is an issue

[Tom.Capper]

@PlanMen_WFM

Just to reiterate what's written elsewhere - the vast majority of our tool does not leverage GA data, and many of our customers choose not to integrate it (or use another analytics platform).

That said, I'm expecting something to roll out this week or next.

[PlanMen_WFM]

@Tom-Capper Do you have an estimate on when GA4 will be supported? All our websites analytics are moved to GA4, so MOZ will be useless at this moment.

[Nishant0123]

It's the mind that some changes have come into it but it's common for my website it still works the same, I have no problem with g4, there are a few options here and there, and now Moz supports it, this is just an assumption.

[Tom.Capper]

@RenieShaw

You don't even need to have GA at all for us to track a site - many sites use other platforms after all.

If you had issues skipping that step in setup, contact our help team and they should be able to sort it for you.

[ClintGriffin75]

@CatJam Me too! Moz needs to sort this out ASAP. Or I need to move from Moz.

[Tom.Capper]

@RachelRivers

Latest I've heard is that our integration will be updated to support GA4 some time next month.

I should emphasise though, depending what you are evaluating Moz against - most of our peers don't support analytics integration at all. It's not a core functionality, more something that can be used to augment certain reports.

[RenieShaw]

@Tom-Capper Thanks for responding. Unless something has changed since I last tried setting up a site on Moz, I think I'm right in saying that the site needs to be using UA in order for Moz to track it? In the past, I have tried setting up new sites that were using GA4 only, and it didn't work. Is there a workaround to this?

[RachelRivers]

@Tom-Capper I'm evaluating Moz, but lack of GA4 support will be a dealbreaker. We have too many accounts that are GA4 only.

[Tom.Capper]

@CatJam

We're aiming to launch before the changeover, I can't say much more than that right now.

In the meantime, can you tell me how you're using GA data in reports/audits, and maybe I can help? GA data is used very little in Moz, so it may be that there are alternative ways for you to get the same information.

Of course if you're just using Moz to report GA data, then we can't replicate that until the integration is complete - although, if I'm honest, it's probably better to present that data directly or in a free but purpose-built tool like Looker Studio than via an SEO tool.

[CatJam]

@Tom-Capper what is the timeline for this integration? I have new clients with only GA4 set up and need to perform site audits and reports for them and ideally Moz (my most expensive business tool) should allow me to do this easily...

[Tom.Capper]

@RenieShaw

Sorry for the slow reply - yes, Moz is planning to support GA4.

That said, we're always interested to hear more about how you use the integration, as we're hoping to build on and expand on the current UA integration as well as just transferring over current functionality.