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    4. English pages given preference over local language

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    English pages given preference over local language

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    • Billywig
      Billywig Subscriber last edited by

      We recently launched a new design of our website and for SEO purposes we decided to have our website both in English and in Dutch. However, when I look at the rankings in MOZ for many of our keywords, it seems the English pages are being preferred over the Dutch ones. That never used to be the case when we had our website in the old design. It mainly is for pages that have an English keyword attached to them, but even then the Dutch page would just rank.

      I'm trying to figure out why English pages are being preferred now and whether that could actually damage our rankings, as search engines would prefer copy in the local language.

      An example is this page: https://www.bluebillywig.com/nl/html5-video-player/ for the keywords "HTML5 player" and "HTML5 video player".

      1 Reply Last reply Reply Quote 0
      • mec0011
        mec0011 last edited by

        Possible Reasons for English Page Preference:

        Technical SEO:
        Hreflang tags: Double-check your hreflang implementation to ensure it's correctly pointing to the Dutch version for Dutch users.
        Content differences: Verify if the content on the Dutch page is identical to the English page, including title tags, meta descriptions, and headings. Even slight differences can impact rankings.
        Mobile responsiveness: Ensure both versions are mobile-friendly and optimized for different screen sizes.
        Content Quality:
        Keyword targeting: Analyze keyword usage in both versions. Are the Dutch pages properly optimized for Dutch keywords?
        Unique content: While mirroring content is acceptable, unique value in the Dutch version can attract Dutch users and improve rankings.
        User engagement: Check analytics to see if users engage more with the English page (e.g., higher time on page, lower bounce rate). This can signal search engines about user preference.
        Potential Impacts and Actions:

        Ranking Damage: While having English pages rank for Dutch keywords isn't necessarily damaging, it can divert traffic from the intended audience. Ideally, the Dutch page should rank for Dutch keywords in the Netherlands.
        Investigate: Use tools like Google Search Console and Moz to analyze specific keyword rankings, crawl errors, and user engagement metrics for both versions.
        Optimize Dutch Pages: Ensure proper technical SEO, optimize content for Dutch keywords, and consider adding unique value to attract Dutch users.
        Monitor and Refine: Track progress and adjust your approach based on ongoing analysis and results.

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https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/ Exanple here What's the next step? is it put in ping mass bulk? is ping enough?
          about how long do they appear as backlinks on moz? I changed the url and links, if you click it, a redirection appears, the page is already indexed
          how to proceed? thank you
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          https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/

          Link Building | | Adina Laura Matei
          0
        • zlbvasgabc

          improve my da

          seo domain authority page authority

          hello
          i work on my site fore 2 mounth and i still cant increase my DA
          how can i increase that?
          its my site:
          https://bandolini.ir/

          SEO Tactics | | zlbvasgabc
          0
        • Redooo

          Appending a code at the end of a URL

          url seo

          Hi All, Some real estate/ news companies have a code appended to the end of a URL https://www.realestate.com.au/property-house-qld-ormiston-141747584 https://www.brisbanetimes.com.au/national/queensland/childcare-centre-could-face-prosecution-for-leaving-child-on-hot-bus-20230320-p5ctqs.html Can I ask if there's any negative SEO implications for doing this? Cheers Dave

          Technical SEO | | Redooo
          0
        • ciehmoz

          Will skipping <H> tags affect your SEO?

          seo

          Will skipping <H> tags on a page have any impact on your SEO, e.g. skipping a <H2> so your page has a <H1> and then goes to a <H3>? Obviously a page must have a <H1>, but does it matter if you skip other headings?

          Technical SEO | | ciehmoz
          0
        • HubMDP

          Should you set an hreflang if the website is only in one language

          We have a website, which is written in British English. There are no other versions of the site in different languages and the website only serves a UK audience. We have not set an hreflang tag up. Is this something we would still need to do and what would the benefits (if any) be?

          Local SEO | | HubMDP
          0
        • Undergrnd

          International Versus Local Backlinks?

          I'm running a dentist's website and I've been wondering if there is any additional benefit to achieving local backlinks from other medical sites versus larger international ones? For example, if I had a blog article that I wanted another site to link to, would you choose the local medical website within the same city or the international one that has more viewers?

          Local SEO | | Undergrnd
          0
        • Virginia-Girtz

          Duplicate page titles because of multi language setting

          Hey SEO-ers! I've run a Moz crawl on my clients site, and I'm getting back over 4,000 duplicate title errors which is a real headache for me! The reason why is because my client has 5 different languages on their website, so if you spoke French for example, you could change the language of the website to all be in french, so the domain would change from www.example.com to www.example.com/fr/ The duplicate titles are being picked up because all page titles are in English for all 5 languages - which I know, is an issue anyway - why would a French browser using Google.fr choose a website that has English meta tags!? Crazy. So my question is... if I translate all page titles from my English title to the native language, will this fix my duplicate page titles as now they will be in the correct language? OR will it still be classed as a duplicate because in theory I'm just translating the same content 5 times? Anyone had any experience in this? I'm using Polylang on my clients Wordpress site to change the locales, so if you have knowledge on this plugin too then great!

          Local SEO | | Virginia-Girtz
          0

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