Adwords for Video Question?
-
Hi I'm just wondering how specific the targeting can be for an adwords campaign that targets youtube videos.
Specifically if the following scenario is possible...
If I was to promote a car alarm, is it possible to have my adverts show up before news stories of car thefts? i.e. can I pick and choose individual videos?
Thanks
-
Yes, you are able to pick individual videos, categories and channels (though obviously this takes a bit of work) and you can also segment by interest groups and remarket as you would with normal PPC.
So, the targeting can be really quite specific. You could nail it down to be: people over 18 watching videos on this channel, who live in the following countries.
-
Hi Adam
I'm by no means a PPC expert, but the adwords targeting for YouTube is about as specific as regular PPC targeting. You can target by demographics, topics, interests and so on, so in theory I think you'd be able to do what you're trying there.
Rather than babble on, I'd definitely recommend taking a look at the searchenginewatch guide on Adwords for YouTube and also take a look at the WordStream how-to guide.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Express Vs Adwords for small business
Hi there I specialise in helping Local businesses with their online visibility through SEO. More recently I have been thinking about delving into Google AdWords so i can offer an additional service to my small business owner but was wondering what the best approach would be.
Paid Search Marketing | | coolhandluc
Should I use Google AdWords express or just Google AdWords? Should I set up individual accounts for each of my clients so they are somehow "portable" or should they all sit under the same master account? As you can see my knowledge is somehow limited and any help would be welcome. If you can point me in some easy to follow tutorial directly aimed at PPC for small businesses that would be awesome. Many thanks0 -
Adwords account suspended for talking about SEO. Why isn't Moz suspended, too?
First let me say that we don't care that much about Adwords. We were spending about 20 bucks a month and we never optimized it, tinkered with it, or cared that much. Business is booming for us just with organic search and referrals from happy customers. (We're a blog writing service called BlogMutt. Motto: We work like a dog to fill up your blog.) But we just got suspended from Adwords. After multiple inquiries and multiple unhelpful responses, we got a note that said: "Please note that your website contains matter which states your site's SEO increases. Anything which relates to SEO is not allowed as per Google Policies. Please make appropriate changes to your website." Now, we don't say your site's SEO increases with BlogMutt. What we do say is what everyone says, that blogging is a best practice for any modern marketing effort. We certainly are less clear about improving search rankings than, for example, moz.com. Why is it OK for Moz, but not for us? Don't get me wrong. I think Moz should be able to continue advertising. I'm just wondering how we got into the Adwords crosshairs. Any thoughts?
Paid Search Marketing | | scodtt0 -
Is there any reason to add the word "buy" to our Adwords keywords?
Was having a discussion with someone so I am going to write this up as neutral as possible and let you guys decide. We have a large keyword list and they are all setup as phrase. Should we go back and add the word buy in front of all those keywords? Even though they are setup as phrase already. Example: "Widget" (as a phrase) Should we go back and add "Buy Widget" as a keyword?
Paid Search Marketing | | EcommerceSite0 -
Variations of keywords in Google Adwords
Hello. Is it worth running ads for both of the following keywords in Google Adwords (phrase match for both)? 1. "keyword one" 2. "keyword one nyc" If I don't run the second keyword, my ad will still be triggered by a search for "keyword one nyc." So is there a benefit to running both? By the way, the Google Adwords campaign is limited in geography to the NYC metropolitan area. Thank you!
Paid Search Marketing | | nyc-seo0 -
Curious about Adwords keyword tool results.
Why the Google Adwords Keywords tool says there are 0 local monthly searches for a keyword or shows a dash, but in spite of this there's competition for those keywords (up to 0.42 in some cases) ? Thanks!!
Paid Search Marketing | | gerardoH0 -
Downtrodden Adwords Quality Scores -- Really?
Wow! 93% of our Adword keywords in our new campaign received a Quality Score of 4 or less. That means most of the keywords aren't showing. I received the quick answer from our Adwords advisor that, "Quality score is created from a variety of factors ... etc." Yes, I know that by reading Google's documentation. I dug deeper into the data. When I looked at keywords dashboard for this campaign, what vexes me is that it's all about "Keyword relevance: poor". That is repeated time and again in the keywords hover, bubble pop-up in Adwords. "Landing page quality: no problems". "Landing page load time: no problems". 63% of keywords have quality score = 3 29% of keywords have quality score = 4 We have thousands of keywords that are electronic part numbers. All keywords use phrase matching. We use dynamic keyword matching in the ads. I dug deeper. I chose random keywords (and corresponding landing pages) from lower quality scores (1,2,3,4) and higher scores (5,6,7,8,9,10). What is the difference? Examples: Quality score 1 = http://www.usbid.com/parts/LM2901 2 = http://www.usbid.com/parts/BZX84-A20 3 = http://www.usbid.com/parts/MAX4796 4 = http://www.usbid.com/parts/TMP302A 5 = http://www.usbid.com/parts/LTC4267-3 6 = http://www.usbid.com/parts/CAT1161LI-28-G 7 = http://www.usbid.com/parts/DS1216C 8 = http://www.usbid.com/parts/R10S-E1Y1-J5.0K 9 = http://www.usbid.com/parts/208M822-19B11 145785-000 10 = http://www.usbid.com/parts/TP3-PNEU-0.250 243362-000 Notice URLs with score 9 and 10 have url-encoded space (%20) -- just pointing it out. What is the difference between these pages that have such different quality score? And, interestingly enough, the majority of example keywords in the Urls above (LM2901, BZX84-A20, etc) have zero impressions and zero clicks thus far. Yes, the keywords have low traffic because this is exactly what people search for an purchase when making a B2B component buy. It's all about the exact part number. **I'd love specific suggestions of how to improve quality score of pages with a 3 or lower! ** Thanks kindly, Loren
Paid Search Marketing | | groovykarma0 -
Google Analytics and Adwords Tracking Codes
A site I help someone with in link building was recently redesigned. I do not have access to the site in any way. Well, after the redesign, no conversions were tracking in Adwords and Analytics ecommerce tracking showed no transactions and no amounts. I found the Analytics code and sent it to their programmer. I have linked the Adwords and Analytics accounts. So now conversions are tracked in Adwords and transactions are tracked in Analytics. However, amounts have vanished and not returned. I'm not technically savvy enough to figure this out. How do I get this Analytics code to track transaction amounts so that they appear in Adwords and in Analytics ecommerce tracking?
Paid Search Marketing | | DanDeceuster0 -
Do Google Autofill and Instant Search affect Adwords' Keyword Tool reports?
While performing keyword research around the term "windows", I noticed the keyword "windo" gets 18,000 global monthly searches with .23 competition. Why is this? Do y'all think the Google Autofill and Instant Search features affect reports generated by using the Google Adwords keyword tool? For example, if a user starts typing a search query only to find the site they were looking for before they finished typing the search query, does Google count the partial keyword the user never finished typing into the Adwords Keyword report? I've always wondered about this. Sometimes I find it tempting to attack a misspelled keyword because of the massive search volume and low competition for that keyword. I realize that many consumers may not be very good at spelling, and this may reflect a large search volume towards a misspelled keyword. On the other hand, I see this trend of high volume, misspelled keywords many times while performing keyword research for a variety of clients. Thanks.
Paid Search Marketing | | GlobeRunner0