Ranking Expectations and Search Intent Alignment
-
I've recently implemented the page optimization recommendations provided by Moz Pro to help our site rank for specific keywords on certain pages. It’s been about two weeks since we've added these URLs/keyword parings. The optimization scores for the targeted keywords and URLs are looking strong. Also, we've crafted these pages with keyword optimisation in mind.
However, we have a couple of questions as we move forward:
-
Ranking Expectations: Since our optimization scores are good, when might we start seeing improvements in our keyword rankings? We know that SEO results can take time, but we would appreciate any insights on a typical timeline based on your experiences.
-
Optimization and Search Intent: While the tool’s optimization suggestions have been helpful in regards to giving us a score for a specific keyword, we’re curious about how this factors into search intent. How does this tool take into account variations in search intent, especially if users search using slight variations of the keywords we’re targeting?
Thank you so much for your insight!
-
-
You can expect to see improvements in your keyword rankings within 4 to 12 weeks of making optimizations. The final position in search results can change depending on factors like competition, the authority of your domain, and the quality of your content. Continuous monitoring and adjustments are crucial as search engines index your updates.
Moz Pro gives optimization scores, but it's important to think about what users are looking for, not just different keywords. The tool may not fully capture the nuances of search intent, which can include informational, navigational, or transactional goals. Therefore, complementing tool insights with thorough keyword research and understanding user behavior will enhance your SEO strategy significantly.
-
Great, @Cricket93! For rankings, improvements can take 1-3 months depending on competition. As for search intent, while Moz Pro's scores are helpful, it's crucial to align your content with the varied ways users might search. Keep refining your content, and you’re on the right path! and you guidance help me to improve me site ranking
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I check my website is not in spam?
I have a blogging website where I post about famous food, home remedies, and more. When I started my website's keywords were ranking on Google But Now a single keyword is not in the ranking list. That's why I have concerns about how I can fix it.
SEO Tactics | | worldviajar.com0 -
Search Intent and Relevance
Hello SEO gurus 🤓 I’m looking for the most efficient ways to analyze the search intent and relevance of competitors who are ranking for the keywords we’re targeting. While I know Google excels at assessing search intent and relevance, I’m interested in learning how we can evaluate these factors as metrics for our competitors. The goal is to understand their strategy better and find ways to outrank them. Do you have any tools or methodologies that you recommend for assessing competitor content to determine its alignment with search intent and user needs/relevance? I’d love to hear your thoughts and suggestions on this!
Competitive Research | | Cricket931 -
Tool for user intent
Hello, Is there a tool that can tell me what the user intent of my keyword is and how I should present my page (the type of content users want to see it, what questions they want answered ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Long-tail with few searches vs. Generic with many
Our business is a contract packager/manufacturer of products sold to very prominent brands who sell through retail. For example, we make the sunscreen under a brand’s name, which you might then find on the shelf in Target or CVS. As I’ve optimized our pages, I’ve attempted to go long-tail, which has been simply to add “…contract packaging” or a variation after the particular product. So, instead of trying to compete in “sunscreen”, which would pit me against big-box distributors and prominent brands and sellers of sunscreen, I’ve optimized for “sunscreen manufacturers.” “Sunscreen” has 31K – 72K searches, with an 81 Difficulty and 67 Potential. “Sunscreen manufacturers” has a low 13 Difficulty and a decent 54 Potential, but only 51 – 100 searches. Some of my terms have only 0 – 10 searches, but I’ve been thinking that it’s better to compete for fewer but more qualified / buyer-intent searches and have generally lower Difficulty. Can you please tell me if this is a smart strategy, or if I should instead try to compete in higher-volume terms but much greater Difficulty? Thanks a lot for everyone's help.
On-Page Optimization | | Beau_W0 -
Panda 4.0 indirectly affecting my rankings (maybe)
Hi, So my site supplies Q&A type of content - user queries a question and generally they get the answer from my site (landing page). I always make sure my content is (1) unique (2) answers the question (3) extensive in answering the question - reason being I rely on social shares quite a bit and that system works very well, sharing happens with my content. But one of my main pages has dropped from position 5 to position 10 in the last few days - I assume its panda 4.0 because my rankings have been rock for around 2 years. But I don't think its dropped my site, I think it has boosted others above me. The thing I don't understand is the sites its boosted above me have very little content and in some cases lots of Adsense surrounding it. I'm not moaning just a bit confused: I have 750 words of good content, another sites comes out of nowhere with 50 words -> how can Google decide the 50 word site is better using the panda algo? This is me assuming the panda algo is purely content/copy based. Does it take other things into account such as freshness, layout, bounce rate? Thanks.
On-Page Optimization | | followuk0 -
Replacing website, same URL, lose ranking
We had to do a rush job for a client and get a website up very quickly. We had to just replace the existing files on the server, but URL stayed the same. Now "teeth whitening glasgow" which they were number #1 for isn't coming up. Know there is still some on page work to be done - but the link profile should still remain the same? Just looking for some advice to get back to where they were - should we do a website change of address or just verify the site in Webmaster and get all the on page done? Thanks, Laura
On-Page Optimization | | lauratagdigital0 -
Could incorrect H1 tag stop a page ranking?
A few weeks ago I added an image to the top of each page and somehow (I've only just noticed) the image was inside an h1 tag. Presumably this would be the first element google would crawl and would it consider the image the h1 possibly confusing google about the pages content? My actual h1 further down the page would then possible be disregarded by google? The pages I am talking about have dropped in google and I wonder if this could have been the issue?
On-Page Optimization | | SamCUK0 -
Added some meta titles and keywords but my rankin went down why? Should I undo so I can rank high again.
I recently did some SEO optimization to my site and added keywords and meta titles etc..I was ranked #7 and thought I would go up a little but instead I went down to #20. Should I undo what I did to rank high again?
On-Page Optimization | | teachcsg0