When optimizing for a keyword, what would be a good ratio for keyword diversity?
-
We all have primary keywords that we are optimizing for. For instance one of mine is "Video Conferencing Systems." I've read that you should have about 5-10 different keywords you should optimize for, however, would you want to create more links with your primary keyword than your other keywords or spread them out evenly and optimize for the primary keyword on in the actual content of the page?
-
My pleasure. However the real credit belong to Cyrus Shepard for writing this masterpiece, Many takeaways on it.
-
Your response is interesting because I've notice anchor text on longer phrases lately rather than the keyword itself. Thank you for the response. It was very helpful.
-
This will help.
http://www.seomoz.org/blog/how-to-rank
19. Diversify Your Anchor Text - Naturally
If Google’s Penguin update taught us anything, it’s that over-thinking anchor text is bound to get us in trouble.
When you link naturally and editorially to other places on the web, you naturally diversify your anchor text. The same should hold true when you link internally.
Don’t choose your anchor text to fit your keywords; choose your anchor text to fit the content around it.
Practically speaking, this means linking internally with a mix of partial match keyword and related phrases. Don’t be scared to link occasionally without good keywords in the anchor – the link can still pass relevancy signals. When it comes to linking, it’s safer to under-do it than over-do it.
-
The majority of KW Diversity/KW Ratio/Anchor Text type on-page seo tactics are not that relevant anymore.
It is important to have keywords on your landing pages, but do it as naturally as possible.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Getting a sitewide links from one domain as oppsed to few links from certain pages, a good, bad or horrible idea?
Hello, I have a website that is performing really well in Google for country specific Real Estate Website. I have had this site for just about 2 years and I have 4600+ indexed pages, and about 50 of my main keywords appear in top 10 results on Google. I have now started a second site with a brand new domain, its only about 2 months old. This one is a Travel website and again its country specific (same country that real estate website is performing well in) and since its still building up the content and has barely a couple of backlinks, I am thinking of adding a linkback to it from my Real Estate Site. Is it a good idea to add a site wide link back from header section of the real estate website to my travel website? Both sites has same country and most of the keywords in both relate to this country. Or will I be better off adding a few text links from few pages with best Page Authority? Or - do you suggest that I do not link the two at all? Both sites are hosted on different servers, with different IP's and one is on windows server created in asp.net while another is a magento site. Any advidce / insight will be much appreciated and thank you in advance.
Link Building | | waituk_sanjeev0 -
Should I use general keywords or city specific keywords for back link campaign?
I am working on a new client that offer appliance repair in all of california and I was wondering would it be ok if I just target general keywords like "appliance repair" instead of city specific keywords like "los angeles appliance repair" for the back link campaign . I am sure city specific would be better for rankings, but would the general keywords help local seo at all? What is the best way to go about this with out having to make a city specific page for all listings? thanks
Link Building | | jesse13410 -
How do i determine if an SEO person i hired is good and should continue on
I know SEO is important and i am hiring an SEO person, as well as company. however, they both seem to contradict each other and so im lost as to know who is good and bad. what should i look for in their work report, and what questions should i ask. Background: i have tried to read alot (100+ articles) on the new panda and penguin so at least i know what people are talking about without being clueless. So my site got hit recently with the updates and got penalised, and i think that is predominantly because of the backlink profiles, before being built too much around keywords. so my understanding is that backlinking now should be natural, diverse (many alt tags instead of a few), concentrate on branding and less on keywords. The person: she believes in branding, and acknowledge the problem with my previous backlink profile. so now she said the backlink ratio should be around 40-50% based on the brand. so she has been doing alot of backlinks wtih alt tags for my website url, name, as well as my name. She said once that ratio is close to that target of 40-50% i should see a jump in ranking, which woudl be in around a month of work. but here is my concern 1 - the other company said she is spamming, which kinda scarred me already 2 - while in principle, what she has said is backed up by my reading materials, it seems she only concentrate on three alt texts so far, my url, my business name, and my name. i thought they need to be diversified 3 - the links seem to come from alot of places. she said it does not need to be high quality now as we just need to get that ratio/profile correct, and then we can concentrate on the high quality links later. she is doing around 40 links per day. which apparently take 8 hours per day. 4 - i guess i worry that that if all these new links suddenly become spams later, does that mean i woudl need to either build more links to offset the more spam links, or have to spend more time removing bad links Please advise. is she performing spamming. how do i check her links/works. is there a tool. is it wise to build more links, or is it better to identify previous bad links and remove them? Thank you for your help.
Link Building | | btrinh0 -
Diverse SEO On & Off page questions!
Hey everybody. I have been reading several resources on SEO, and wanted to know your opinion on these topics. I know they are diverse and should be on a different set of questions, but i wanted to give it a try. I run a Heavily Specialized Steel B2B eCommerce Site. So my question would be what is the importance of the following topics, taking into mind the nature of my site. The importance on how often the page is updated ? Recommendations on updating relatively static pages ? How important is to meet HTML and W3C Standards, also its validation. The NoFollow and Follow ratio of incoming links. Your opinion onthe inclusion of outbound links to other relevant pages. Is there a best practice? Any comment is welcome, and would be deeply appreciated. Regards,
Link Building | | JesusD1 -
How do you optimize your site for surrounding areas?
For example, If I am optimizing a site for a dentist in West Palm Beach, Florida (the primary city) how do I ensure I am also optimizing my site for the smaller cities/towns that are part of West Palm Beach like Royal Palm Beach, Wellington etc.? If I am using "West Palm Beach" in my site and page titles etc., how do I also rank for the smaller cities? What are the basic tactics in terms of on-site and linking? For instance, lets say I offer Botox in West Palm Beach...how do I also optimize for Wellington, Royal Palm Beach and other local cities? Do I really have to create unique Botox content for each city? Thanks!
Link Building | | RickyShockley0 -
Domain name holding pages link back, good or bad?
We are a web design and hosting company http://www.spiralsites.com But when we register domains for clients, or they take email only or a name is parked we have it using a holding page which can be seen as follows: http://www.jcevents.co.uk/ is this a good thing? Bad thing? Could it would it should it benefit our rankings? Should we do more to make it look less like our main site and actually try to use it better to help rank our other services pages?
Link Building | | spiralsites0 -
On-Page Report Rel Canonical and keyword density and backlinks...
Hey guys, 1- In the On-Page Report the "Appropriate Use of Rel Canonical" is not checked and it says <dl> <dt>Canonical URL "http://www.mydomain.com/"</dt> <dt>We check to make sure that IF you use canonical URL tags, it points to the right page. If the canonical tag points to a different URL, engines will not count this page as the reference resource and thus, it won't have an opportunity to rank.</dt> <dt>the domain points to the right page... Im not understading why its checked off..??? could it be because the canonical url has the ".com/" instead of just ".com" ???</dt> <dt>2- it also shows that the Total Keyword Usage for this Page = 33 , is this good or bad? too little or too much?</dt> <dt>3- Also when building backlinks should I include the ".com/" or ".com" ??</dt> <dt>Thank you in advance! </dt> </dl>
Link Building | | onyx8080 -
Is a no follow comment section good or bad?
I have a photography blog that I'm really trying to promote solid commenting. What is everyone's opinion on nofollow vs do follow comments?
Link Building | | JBPhotography0