Should you publish Q&A on individual pages?
-
If you are answering common questions about your industry, should you create a separate page or place it on a existing page that is related.
On one hand it may be seen as thin content on those pages. On the other hand it may be a poor user experience if someone lands on your page and has to scroll down to find the answer.
-
I completely agree with Martijn and Takeshi in that whether or not you should make unique pages for each question depends on how in-depth the answers are.
I'd like to add that whether you create a single Q&A page or an overview page, you can easily mitigate the usability issue by using anchor tags. List all the questions at the top of the page and then break out the individual questions and answers(or questions and excerpts of answers) below the list. Link each question at the top of the page to the corresponding question and answer further down the page using same-page anchor tags. This will minimize the amount of scrolling required to navigate the page. You can also place same-page anchor tags periodically down the page that jump back to the top of the page.
This FAQ page about CrossFit is an example of using same-page anchor tags both ways: http://www.crossfit.com/cf-info/faq.html. Hope that helps, and best of luck!
-
The Q&A section you're posting in now uses separate pages
But it really depends on how much content you are putting in your Q&As. If it's just a sentence or two it's probably best to combine them all into one page. If you're writing 500 word articles with videos & graphics, it's better to have separate pages, and maybe include an overview page that includes all the questions as well as excerpts of all the answers, with links to view more.
-
I'd say this would really depend on how thin the pages are at the moment where you could add the questions and how long possible answers may be. If you answer the question if the sun is shining then yes I would probably add them to the existing pages. If you're really going to create a research on why the sun is not shining including quotes from Al Gore I would recommend creating new pages for this. It's a bit of a lame example but hopefully you see my point on this.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Landing Page Idea
I have an Insurance Agency and I'm working on new landing pages to hit our surrounding cities. my 1st question is: On my Homeowners Insurance Page, can I add a section for Area's We Insure. To look like this Area's We Insure Allen Plano Frisco McKinney Highland Park Then make each one linkable to it's City Landing Page? Is there any reason this would hurt my seo? 2nd Question: Can I have the City Pages hidden from my navigation- as I already have a huge drop down menu already. Would any of the above hurt my seo**? ** Huge Thanks in Advance!
On-Page Optimization | | MissThumann0 -
Will pushing a visitor to a conversion page hosted on a 3rd-party domain hurt the landing page ranking
Had an interesting question from a client. The client has a page that is optimized for a specific term. The goal of the page is to push users to sign-up for a trial. The trial registration (conversion) page is hosted by a third-party. Will pushing users to the conversion page cannibalize the SEO authority of the landing page. My reflexive answer is to say no, but now am not so sure.
On-Page Optimization | | infoblue0 -
On-page SEO optimization
hi there! Is it possible not to be in the first 20 or 30 positions in the SERPs after executing onpage SEO actions (keyword optimization, metatags, ....) even for keywords for which there's not "too much" competition? Is there a way of visualize the pages indexed by the google bot? (the pages especifically, not the number) in order to discard indexing problems? Thank you!
On-Page Optimization | | juanmiguelcr1 -
On Page reports is empty
Hello, Yesterday I created my PRO account, I have several urls in top 50 instead of a have no report in On Page Reports, how low take the system for generating this? Thank you, Carlos
On-Page Optimization | | cahams0 -
To Reduce (pages)... or not to Reduce?
Our site has a large Business Directory with millions of pages. For examples' sake, let's say it's a directory of Restaurants. Each Restaurant has 4 pages on the site, each tied together through a row of tabs across the top of the page: Tab 1 - Basic super 7 info - name, location, contact info Tab 2 - Restaurant menu Tab 3 - Restaurant reviews Tab 4 - Photos of food The Tab 1 page generates 95% of our traffic, and 90% of conversions. The conversion rate on Tab 2 - Tab 4 pages is 6 - 10x greater than Tab 1 conversions. Total Conversions from search queries on menus, reviews and food are 20% higher than are conversions resulting from searches on restaurant name & info alone. We're working with a consultant on a redesign, who wants to consolidate the 4 pages into one. Their advice is to focus on making a better page, featuring all of the content, sacrifice a little organic traffic but make up any losses by improving conversion. My counterpoint is that we shouldn't scrap the Tab 2-4 pages just because they have lower traffic - we should make the pages BETTER. The content we display is thin, and we have plenty of data we could expose to make the pages more robust. By consolidating it will also be hard to optimize a page for people searching for name/location AND menu AND reviews AND photos. We're asking that one page to do too much, and it's likely we will see diminished search volume for queries on menu, reviews and food. I think the decline will be much more significant than the consultant estimates. The consultant says there will be little change to organic traffic. since Tab 1 already generates 95% of traffic. Through basic math, they're saying the risk is a 5% decline in organic traffic. Further, they see little chance of queries for menu, reviews, and food declining because most of those queries tend to send people too the home page or Tab 1 page anyway. Finally, the designer of the new wireframes admitted that potential organic traffic risks were not taken into consideration when they recommended consolidating the pages. I sincerely appreciate your thoughts and consideration! Trisha
On-Page Optimization | | lzhao0 -
Multiple silos/products/landing pages. How to design the root page for conversion?
Hi everyone, First post. Tried a few awkward searches on the topic but I must be using bad keywords. I'm re-designing a site that has multiple products and matching multiple audiences. This means we have multiple sillos for multiple groups of keywords with the supporting pages for each silo landing page. Currently I'm working on updating the look and text of those landing pages for each silo to increase conversion. This leaves me with the root web page. We get quite a lot of search traffic from people searching our brand name - so this results in clicks straight through to our root domain. There are no product specific landing pages because it could be any one of the 3-5 different personas we have hitting the site from that source. Does anyone have any good examples of where a site has had multiple products and needed to segregate their audience on a root top page? I'd like to see some examples and hear peoples thoughts. At the moment I'm thinking I need to fill that page up with trust factors as to why people should use us as a company, along with navigational elements in relation to each and every product so they can click through to the proper landing page. The main way I can see on executing that is to have a rotating banner with the same tag line "this is what we do" but be alternating between banners relating to each product.. with their own click through button to go to the respective landing page. Thoughts anyone? Example of sites doing this well?
On-Page Optimization | | specific0 -
Linking Back to the Same Page
What are the other seo's opinions on linking the same keyword you are targeting lets take an example like Trampolines. So we have a Online shop selling trampolines would you feel it a good or bad thing to link the keyword trampolines from the homepage to the homepage almost creating a loop. Some SEO's say yes some say no ?
On-Page Optimization | | onlinemediadirect0 -
SEO for One Page Websites
Hi Are there any SEO guidelines for "one page websites". I'm looking into the 'benefit' it might have in combination with exact match URLs. Many thanks in advance.
On-Page Optimization | | Partouter2