Any SEO thoughts about Google's new Data Highlighter for products?
-
After searching around on the web for a while I couldn't find any case studies or interesting posting about Google's new feature to highlight structured data. In Google Webmaster Tools you can now tag your products to be displayed as structured data in Google's search results. Two questions that rose immediately:
1. What effect will Google's new Data Hightlighter for products have on your SEO? Can we expect better CTR's for productspage results in Google? Better conversion rates perhaps? Any case studies that show KPI improvements after using structured data for products?
2. I would love to see some examples in the search results to see what productpages would look like after Data Highlighting it.
Your thoughts or input about this subject will be much appreciated.
-
Hi SDIM, unfortunately I'm not in a position to be posting specific URL's as these are live client sites. I have noted a few URL's that did get picked up properly showing their product review scores similar to IMDB listings. As demonstrated at: How Rich snippets/schema markup help SEO.
However as I have said it's very picky about actually using the data sets provided, I would recommend using Schema markup in the site template/layout if possible versus relying on Google's highlighting tool.
-
I have been testing this on some of my clients accounts, but without no effect so far.
-
Hi James, thanks for you feedback. Would you care to share some sample search terms where you ecommerce site did show up with mark-up in the SERP results?
-
Although not related directly to data highlighter for products, I have used data highlighter for events. Like James says, Google seems to have a problem identifying a set even though I've added multiple examples. I terms of performance, it's only been a month or so since it was set up but there has been no discernable impact so far.
-
I've used the tool on a single domain in a shop environment, unfortunately I've seen little to no effect. I did notice however that Google's tool is relatively poor at picking up it's own highlights once set. This may just be my personal experience with the tool though.
I have on the other hand used schema mark-up on another eCommerce site and seen not only improved CTR, but the SERP results returned have tended to be more accurate and useful (in my eyes) for customers/potential customers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google "special" results for "top" products
Hi all, When we search for top tools or software like "top cms systems", we can see Google listing some companies in boxes. What these results are called? I know search snippets are different. Any idea on what basis Google is listing them? I couldn't able to give you screenshot as imgur failed to upload image. Thanks
Algorithm Updates | | vtmoz0 -
Is it bad from an SEO perspective that cached AMP pages are hosted on domains other than the original publisher's?
Hello Moz, I am thinking about starting to utilize AMP for some of my website. I've been researching this AMP situation for the better part of a year and I am still unclear on a few things. What I am primarily concerned with in terms of AMP and SEO is whether or not the original publisher gets credit for the traffic to a cached AMP page that is hosted elsewhere. I can see the possible issues with this from an SEO perspective and I am pretty sure I have read about how SEOs are unhappy about this particular aspect of AMP in other places. On the AMP project FAQ page you can find this, but there is very little explanation: "Do publishers receive credit for the traffic from a measurement perspective?
Algorithm Updates | | Brian_Dowd
Yes, an AMP file is the same as the rest of your site – this space is the publisher’s canvas." So, let's say you have an AMP page on your website example.com:
example.com/amp_document.html And a cached copy is served with a URL format similar to this: https://google.com/amp/example.com/amp_document.html Then how does the original publisher get the credit for the traffic? Is it because there is a canonical tag from the AMP version to the original HTML version? Also, while I am at it, how does an AMP page actually get into Google's AMP Cache (or any other cache)? Does Google crawl the original HTML page, find the AMP version and then just decide to cache it from there? Are there any other issues with this that I should be aware of? Thanks0 -
Google Search Subsections
Hi! I want to know how can I put the URL from a page like that: http://i.imgur.com/qK1NLjq.png?1 I mean: "www.calafate.com › El Chaltén" Is it possible? Thanks!!!
Algorithm Updates | | Seomediabros0 -
Why am i not ranking in the top 50 for the keyword 'cocktails' even though all my other cocktail related keywords are in the first 2 pages of Google???
I have checked the first 50 pages of google for my website www.socialandcocktail.co.uk using the keyword 'cocktails'. It is NOT to be found. However, if I search for other keyword combinations eg cocktail recipes, cocktail bars etc they are all in the first 2 pages! What is going on????????
Algorithm Updates | | cocktailboss0 -
Input on Experiment with Google
As I'm doing more research into Google's devaluing links, I can do nothing more but to wonder if we will be penalized for previous links (bad links). Here is the situation: Our company was ranking very well for this particular keyword (within the top 3 positions on Google). However, in the last 6 months, we have seen rankings drop significantly (now to the point Google doesn't even recognize the existence of the page). With Google not recognizing us, we decided to do an experiment. The experiment: Make another page with a different URL and delete the existing page that is not ranking in Google. Our Experience: We have noticed that our pages will get indexed and ranked within weeks or making a new page. Our Goal: To get ranked on Google Will our new page get penalized from the old page if it's an entirely new URL? Will the fact that Google in devaluing our links effect our new page that we are trying to get ranked? Any insight would be of great value. Thanks in advance
Algorithm Updates | | WebRiverGroup0 -
Why some sites doesn't get ranked in Google but in Bing and Yahoo
Few of my sites e.g. Business-Training-Schools.com and Ultrasoundtechnicians.com doesnt get much visits from Google but these sites get top ranked in Bing and Yahoo. I have tried searching for answer to these question but i did not find anything convincing.
Algorithm Updates | | HQP2 -
Is this a possible Google penalty scenario?
In January we were banned from Google due to duplicate websites because of a server configuration error by our previous webmaster. Around 100 of our previously inactive domain names were defaulted to the directory of our company website during a server migration, thus showing the exact same site 100 times... obviously Google was not game and banned us. At the end of February we were allowed back into the SERPS after fixing the issue and have since steadily regained long-tail keyword phrase rankings, but in Google are still missing our main keyword phrase. This keyword phrase brings in the bulk of our best traffic, so obviously it's an issue. We've been unable to get above position 21 for this keyword, but in Yahoo, Bing, and Yandex (Russian SE) we're positions 3, 3, and 7 respectively. It seems to me there has to be a penalty in effect, as this keyword gets between 10 and 100 times as much traffic in Google than any of the ones we're ranked for, what do you think? EDIT: I should mention in the 4-5 years prior to the banning we had been ranked between 15 and 4th in Google, 80% of the time on the first page.
Algorithm Updates | | ACann0 -
Organic CTR on Google - KPI?
Hi, I was hoping for some advice on my keyword analysis I have completed. So far I have identified a hitlist of high volume keyword associated to the industry I operate in. As well as this, I'm monitoring our keyword positions within the SERPS. Question: Is there a CTR metric available depending on the position your keyword ranks within Google? i.e. If I am position 3 and looking to move to position 1 on a specific keyword, what amount of incremental search volume would be geneerated to my website? PResumably the CTR would also depend on what market you operate in too I am also going on a 65% / 35% Organic/PPC split based on keyword search volume so to give me a true reflection of the search volume available... Any advice on this would be much appreciated... Simon
Algorithm Updates | | simonsw0