I have a client that wants listed in about twenty surrounding small towns surrounding Dayton , Oh
-
Is this ok to do?. It will be alot of keywords. we are talking about 20 different communities surrounding Dayton, Oh.
-
We have several clients that need this type reach. Using an "in your Area" navigation link, and then as stated bt EGOL and bookworm, doing a community page for each city works pretty well. So one page listing the communities, and a page linked to that page with each cities information.
The only other point I would make is you will need to add some serious link's and citations to the site, and the individual pages will need some attention as well. Reviews from customers noting the city are very helpful as well.
-
Saying you need a history there is like saying you have to have existed to start a new business, which is illogical. By that reasoning, a new business could never get started, nor could businesses ever expand their geographic scope of operations.
A more relevant issue is having the resources to market yourself in 20 new communities. (I think this is what EGOL was getting at about having a presence in each town.) First, that means you're limiting your ability to get word of mouth to work for you. Second, it means you'll need to get links for at least 20 places. That's a lot of networking/resources ... Wouldn't it be smarter to go for a handful of surrounding towns to start? It's more manageable, and gives you better odds with WOM.
-
In addition to EGOL's suggestions, I'd offer that you definitely don't want to seed eveyr town name in the sidebar or footer of every pages on the site. Keep it clean as EGOL describes - unique content for each town. And if you can get town specific links pointing to the relevant town pages, that will help.
-
Sure, its OK to do - if your client really has a history and a presence in each of those communities.
Let's say that your client does high-end landscaping. You could create a website with one page for each community where he has done at least one highly visible project and - with owner permission - feature them in a fantastic photo gallery. The great photos will be a testament to his work, demonstrate his reputation in each community and instill confidence and trust in potential clients.
Get professional photos and offer them to the clients for use on their website with a possible link to the photo gallery.
Be sure that you have genuine content. I would not make a site that has twenty pages of yada, yada, yaday, yada Oakwood..... yada, yada, yaday, yada Shiloh..... yada, yada, yaday, yada Riverside..... You will be filtered for doing that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword List stuck on "Gathering Metrics"
Hello! I set up a keyword list over a week ago and the majority of the keywords still say "Gathering Metrics." Any advice on how to get this data to populate? Thanks!
Keyword Research | | mollykathariner_ms0 -
Small Business website help please. All help is appreciated and thank you in advance.
Hello I am working on my families website, it is a Colorado barn construction site. I am new here, so any and all help is appreciated. I have already gotten some excellent tips for general seo, but now trying to pinpoint in on a target. I am reading as much as I can everyday. My questions are: Keywords... Ok so when I type in keywords and the results come up, even with an exact match, I am 12 pages back. So what influences the keyword rankings? Is it best to add in like say a service into a paragraph? Like I have been using Ubersuggest or however its spelled, and so would you take keyword phrases and then try to naturally add them to paragraphs? Is this how rankings are created? Thus your site being found? I have major competition that does not even have the keywords I type in, found on there site, and they still rank #1. So I feel that it must lead into my next question DA. Domain Authority: I assume domain authority comes into play. The leading company in my world has a 50 and I have a 15. I am trying to raise this, and using the Moz tools I see my competitor has like 400 edu links. So in some ways it seems like wow get as many edu links as possible. But now it seems like this is not good? Like everyone is afraid to get links that may be considered spam in nature. That being said, would you still go after edu links? Media: So kind of an odd question, but does adding a video to a home page help bounce rates? Like maybe if they sit and watch a two minute video that is interesting, then they may check out the rest of the site? Or for the sake of load times, do you keep the homepage as fast as possible? Thank you for any tips. Also if you view my site, please give me any negative feedback as you can to help me improve. Thank you Chris
Keyword Research | | asbchris0 -
Keyword Moderator List
Hi Moz Community, I'm wondering if anyone has a comprehensive list of keyword moderators that they could share? For example: online
Keyword Research | | IrishTimes
buy [keyword] online
cheap
cheapest
best
top
free
[country name]
[area name]
store
shop
purchase etc... I always find that it's useful to run [keyword + moderator] for search volumes as it sometimes uncovers some exact match surprises that you may not have thought of. Thanks everyone! Gavin1 -
How can I get a list of keywords related to my specific keyword?
With a keyword such as 'vacant land,' how can I find related keywords?
Keyword Research | | Jeraldine0 -
Counting Places LIstings in Manual Rank Checking?
Hello, When doing manual keyword lookups, are people counting Google Places listings in their rankings? E.g. If the website's places listing is the "5th" item on the results page, do you count that keyword as "5"? -- even if the organic listing comes up first at, say, position $20? On one hand I'd be in favor of including them in order because "who cares" if the user sees your website first, or the Places listing that points to your website first? But then again, it's my understanding that places listings are highly variable, so that they should be skipped entirely in calculating rank positions. So what are others out there doing? And by places of course I mean Google + Local/Plus or whatever they are calling it this week. Thanks!
Keyword Research | | Titan5520 -
Should I 'nofollow' the pages on my site I want to rank the highest??
I have a lot of pages on my site & I was wondering if I would be better off tagging the pages that are most important to me nofollow. Any suggestions would be wonderful. Thanks
Keyword Research | | Caseman0 -
Stop List and Keywords
I've came across a suggested list of words that google will ignore in your content, if this is correct and one of our main keywords is one of those words, will it lose effectiveness? We are trying to get #1 SERP for "Self Tan" and it seems "Self" is one of the words ignored - so should we just be focusing on Tan? Any tips / advice would be great!
Keyword Research | | ChrisMciIlroy0 -
How to choose keywords for a small, local business
I have a client who is a small, local business that isn't interested in competing outside of their market. Let's use a Toyota dealership in Anytown USA as an example. Which method makes more sense? A: Optimize for keywords like "toyota", "used cars", etc. and hope the search engines show the site to local users? Or B: Optimize for keywords like "toyota anytown" and "used cars anytown" and take localization out of the equation? Kind of a newbie trying to figure out how best to approach SEO for sites that are highly geographic.
Keyword Research | | jimlast0