Content Marketing: What to say when calling prospects
-
Hello,
We have a useful article on a topic that there isn't much information on in our niche. Some of these organizations which we're outreaching to have general phone contact numbers. Would it be a good idea to call them?
If so, can you give me some pointers as what to say?
Thanks
-
Could I get some additional suggestions here. It was originally a Moz Associate that said to try phone calls in my industry when promoting our article.
-
This will be appealing to the humanitarian side of things in that it's a needed resource for these sites. These sites already have resource links to humanitarian-type articles.
But I don't know if these general customer service phone numbers will be useful.
Does that change your response?
-
I think your efforts would be more rewarding if you contacted leading content production sites for that vertical like emarketer . Find out the top sites that are associated with that industry and have a big subscriber base and then try to pitch your original content to them. If they accept , not only have you addressed your distribution issue but your exposure and visibility part as well. I would agree with EGOL, cold calling will not get a good return.
-
you miss 100% of the shots you don't take
That's true.
If you visit their site and see that they regularly mention new and valuable content on the web then you have a really good chance of getting a mention if your content is great. But if you are asking them to promote their product and they never do that then your call is probably going to be a waste of time.
-
True that most people won't be that nice, but you miss 100% of the shots you don't take. If you make 10 phone calls and one is receptive, you are in business! As you know, be sure to try to showcase the benefits to them as much as possible (exposure, links and etc.). Good luck!
.
-
Would it be a good idea to call them?
When people call me about this kind of stuff I am usually not very nice to them.
Just being honest.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I create new content or outreach for links for a specific KW?
A few keywords my company would like to go after are: Mobile homes for sale Manufactured homes Mobile Home Dealers. The question is should we create unique content around these keywords then market it heavily in hopes to rank that new individual page / post OR should we just be doing outreach for back links and anchored text to link to our primary domain that is already much stronger with a 38 DA? Thoughts?
Link Building | | Cfarcher0 -
Backlinks from translated content
Hello, We have quite a few articles "out there" that give us backlinks. We were thinking of also translating the content and submitting it to local content websites, so it can provide us with more backlinks. The main questions here, will this content be recognized as the same content as the English version? Also, being in another language, some of the anchor text might not hit the English keyword. Not sure how Google sees it. Any advise on the matter? thx!!
Link Building | | PangeaLangs0 -
Content Marketing and how it effects Rankings
Hi there everyone! I have what I think is a simple question, but one I can't fully understand the answer to. If I had a homepage that I wanted to optimize for the keyword, e.g. "Second Hand Cars", so I add the keyword in the page title and text etc etc. But I still don't rank well for it. So I turn to content marketing and create some content on my site's blog about new cars, sports cars, and of course second hand cars, with some great content and anchor text pointing back to the home page. Now here's my question, how does creating that content on a blog, or on someone's blog/website help my homepage rank higher for my chosen keyword? Surely it would just help the blog post rank higher? And if someone were to search for "Buy Secondhand cars", wouldn't my hypothetical blog post (with more shares and links than my home page) rank higher than the home page itself? If anyone can clear this up for me I'd be eternally grateful! Thanks in advance Cheers
Link Building | | CD_20160 -
Totally puzzled by link building/content marketing
Hey Mozzers! 🙂 I'm going to be starting link building for a website soon and I am having some trouble wrapping my head around a couple of things. First of all, in the current world of SEO, where should I be looking to generate links? Is it as simple as reaching out to bloggers and trawling through competitors links? Or is there something more? In relation to this, if I were to generate a good number of links from high authority sites, how would this effect my ranking for keywords (assuming the anchor text for those links is the website URL)? The other thing I'm a little puzzled by is, if I were to write a great article on the websites blog and it gains traction in social media circles, people would (I assume) only share a link to the blog post instead of the actual article itself. How would this effect the ranking of keywords that I have optomised (anchor text etc.) for in the article? I assume this is where guest blogging would come in? Any help would be HUGELY appreciated. I've been trying to logic this one out the last couple of days and just can't do it 😕 Thanks a lot to anyone who replies 🙂
Link Building | | CD_20161 -
New content checklist
Hi everyone, Hope your day is super fantastic. I am working on a new content publishing checklist. Once we publish a new article or blog post, what are the sites/ links/ actions to take to distribute the content and "get it out there". I looked around on here, but couldn't find one. Let's start a great discussion and then I will compile the answers and publish. Something like: Social:
Link Building | | okuma
Facebook
Twitter
G+
Pinterest Bookmark:
del.icio.us
stumble
rededit Answer Q's:
Yahoo Answers
Quora What do you think? Too secret sauce for a general discussion? Thanks.0 -
Companies Copy Content with links
One of our customers has been getting a whole bunch of really relevant links recently as many of his competitors are actually going to his site copying the text from his page and forgetting to remove the links that are within the text. Its amazing we have links from major UK providers of his products totally for free. This is where linking to the actual page itself is coming into play and we are gaining good back links. Has anyone else experienced this before ?
Link Building | | onlinemediadirect0 -
What are the best Content Syndication services?
Hi, I'm still trying to find the best methods to drive more traffic to my site ( geotherm.co.hu). Now I'm experimenting with Content Syndication, but yet I don't have any experience. Which are the best services? Are three sites that I should avoid?
Link Building | | joo0 -
Duplicate Content, Replicated Websites, Noindex Type Question.. Need Advice Please
So I am working for a Multi-Level Marketing Company. The members each get their own website which is a wilcard subdomain. So we have example.com (Main site) mysite.example.com (Replicated) They both are literally the same content and I have chosen to noindex, nofollow the subdomains, but as a SEO that presents a problem with linkbuilding. However, the member only gets credit (think affiliates) if the click comes from their subdomain. I don't want duplicate content penalties and I don't want the members to possibly lose out on a sale that would otherwise just be credited to the company if the link was redirected to the main site instead. Did I make the right decision?
Link Building | | floppy0