Local SEO - Page Titles
-
Hi Folks,
Complete newbie (well last 12 months) I have recentley added a blog to my site and have been doing quite a bit of quite word researching through google. I have found some good keywords that have up till now escaped me!
Heres my question because I trying for local traffic, mainly newcastle durham and sunderlanddo i go with one of the following two options
- get two very similar keywords in my article and go for both and rely on google to bring up local listings for the end user in my area
e.g Small garden design | Garden design from the experts. (keywords bold )
- or Garden Design | Newcastle | Sunderland | Durham | so I have geo locations in title
either way I will obviously have both keywords and locations in the artcle
Help please I dont want to write many hours and find I have missed a trick!
Many thank guys n girls!
-
Hi Easigrassne,
Coming up in Google's local pack of results is dependent upon you having a physical location in the city you're hoping to rank for. If you want to rank in the local results for three cities, you must have a physical location in each. You can then build a landing page on your website for each of your three physical locations and link your three Google+ Local pages to the respective landing pages on your website.
If you do not have physical locations in each of the three cities to which customers come to do business, then you must go after organic rankings via developing content surrounding these locations and your services there. If your business is an SAB (service area business) like a landscaping company, a blog is a great platform for publishing this type of content. For example, you could write a post about lawn installation in City A, perennial border landscaping in City B, and pond building in City C. You can continue to showcase your projects on an ongoing basis, devoting a new blog post to each completed project and developing a library of work that can begin ranking in Google's organic results.
-
I would go for option 2 if you're targetting local search, i.e. include the three areas you're targetting. Check out Moz's Local Search Ranking Factors: http://moz.com/local-search-ranking-factors (I think it'd look neater to write Newcastle, Sunderland & Durham than have the separators, personally)
The first option - having garden design twice in the page title - is a little spammy.
From a user perspective, you might want to consider having two pages - one for small garden design and one for garden design (i.e. covering regular/larger spaces), if you can show different examples and different considerations for the different space available. I can see that people search for 'small garden design' specifically, as well as just 'garden design' - and you could fit 'small' into the title with the place names (it'd still be under 60 characters) but if that's your only page, it might put off people who have a larger garden and are interested in your services.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old pages not mobile friendly - new pages in process but don't want to upset current traffic.
Working with a new client. They have what I would describe as two virtual websites. Same domain but different coding, navigation and structure. Old virtual website pages fail mobile friendly, they were not designed to be responsive ( there really is no way to fix them) but they are ranking and getting traffic. New virtual website pages pass mobile friendly but are not SEO optimized yet and are not ranking and not getting organic traffic. My understanding is NOT mobile friendly is a "site" designation and although the offending pages are listed it is not a "page" designation. Is this correct? If my understanding is true what would be the best way to hold onto the rankings and traffic generated by old virtual website pages and resolve the "NOT mobile friendly" problem until the new virtual website pages have surpassed the old pages in ranking and traffic? A proposal was made to redirect any mobile traffic on the old virtual website pages to mobile friendly pages. What will happen to SEO if this is done? The pages would pass mobile friendly because they would go to mobile friendly pages, I assume, but what about link equity? Would they see a drop in traffic ? Any thoughts? Thanks, Toni
Technical SEO | | Toni70 -
Hi! I'm wondering whether for keyword SEO - a url should be www.salshoes.com/shoes/mens/day-wear (so with a few parent categories) or www.salshoes.com/shoes-mens-day-wear is ok for on page optimization?
Hi! I'm wondering whether for keyword SEO - a url should be www.salshoes.com/shoes/mens/day-wear (so with a few parent categories) or www.salshoes.com/shoes-mens-day-wear is ok for on page optimization? Hi! I'm wondering whether for keyword SEO - a url should be www.salshoes.com/shoes/mens/day-wear (so with a few parent categories) or www.salshoes.com/shoes-mens-day-wear is ok for on page optimization?
Technical SEO | | SalSantaCruz0 -
Will Adding Publish Date at end of Page Title for Blog posts Hurt SEO?
I'd like to be able to easily track blog posts by month but in Google reports when you set a date range obviously older blog post still appear and with amount of blog posts we generate without seeing the date in the title it's not obvious what was published and when it was published. For example if a Blog Title was "/dangers-of-sharing-KM-knowledge-01-11-15 would it hurt SEO? The reason is I'd like to have a quick way to know how new posts do each month compared to older content
Technical SEO | | inhouseninja0 -
Why is it the crawler saying I have 9 Duplicate Page Titles?
Hi, I received my weekly web crawl and it is saying this: | 4 | Duplicate Page Content |
Technical SEO | | afrohairsolutions
| 22 | Missing Meta Description Tag |
| 9 | Duplicate Page Title |
| 1 | Title Element Too Long (> 70 Characters) |
| 1 | Title Element Too Short |
| 1 | 301 (Permanent Redirect) | I'm new to SEO and don't know how to fix this, I don't really see how I have Duplicate Page Content or Duplicate Page Title. This is my website: afrohairsolutions.co.uk Thank you in advance.0 -
SEOMoz is finding jpegs on my site and reporting them as pages with missing meta titles
SEOMoz has just done a crawl of my site, and found 600 pages with missing meta title errors. When I have checked the list of these pages, they are all jpegs and not pages. Why is SEOMoz reporting that this .jpg files have missing meta titles on my site, which is www.webmakercms.com? SEOMoz has run several crawls of my site and this is the first time it has brought up this list of jpegs as errors and I don't understand why?
Technical SEO | | mfrgolfgti1 -
Good Seo Titles
Hi. Mybsite is www.theprinterdepo.com and I am trying to find a good template for my product/page titles. Many users search our products by the product model: something like Q2121X. Some other users search by: hp 1320 printer or just 1320 printer. They will almost never search for hp 1320 new, or hp 1320 refurbished. My website is developed in magento, and we have a SEO plugin in which I can put a template for the URL and also a template for the product title. I was thinking for title and URL. title + condition + productmodel However many users search for: "refurbished printers" and maybe its better that our products say something like this: HP 1320 Refurbished Printer, instead of: HP 1320 Printer - Refurbished - Q2121X Please let me know your suggestions.
Technical SEO | | levalencia10 -
Page Title Not Displayed in SERPS
Why would a page title not be displayed in the SERPS? Everything appears to be formatted correctly in the code, yet the title of the company gets displayed instead of the page title? Any general idea why this could be happening?
Technical SEO | | MichaelWeisbaum0 -
If you only want your home page to rank, can you use rel="canonical" on all your other pages?
If you have a lot of pages with 1 or 2 inbound links, what would be the effect of using rel="canonical" to point all those pages to the home page? Would it boost the rankings of the home page? As I understand it, your long-tail keyword traffic would start landing on the home page instead of finding what they were looking for. That would be bad, but might be worth it.
Technical SEO | | watchcases0