I want to improve our client's website structure, so he gets more traffic locally. What advice do you have ?
-
We want to "revamp" our client's website, by improving the overall looking (content, images, structure). Our client is a small retail business but wants to have more traffic. What advice can you give me ?
-
Hi Ben'J,
As Peter has remarked, the community can't make specific suggestions without actually seeing your client's website. It's perfectly fine if you can't share this information, for client confidentiality reasons, but the advice you'll get here will perforce be generic rather than specific.
If your client is running a local retail shop, then your efforts for them could include:
-
Ensuring that you are optimizing the tags and content of the website not just for product/service terms, but also for the city name in which the shop is located.
-
Ensuring that the complete NAP (name, address, phone) is in the website footer and on the contact page, encoded in Schema markup.
-
Using Schema markup for a testimonials page to begin publishing user generated content in the form of testimonials.
-
Creating an ongoing content development plan which showcases not just products/services, but also local geography.
-
Linking the website up to a Google+ Local page for the business.
-
Building citations for the business on appropriate third party local business directories and review platforms.
-
Other forms of marketing including social outreach, linkbuilding and video marketing.
The website plays a major part in local rankings, and thus, local traffic. Ensuring that the site reflects not just what the business is and does but WHERE it does it is extremely important. You want neighbors to immediately recognize that this is a local business, serving the local community, and the imagery, text and overall optimization of the website must be organized to reflect this.
Hope this helps!
-
-
Hi Ben
Without seeing your client's current site it is difficult to say how it could be improved in look. Would you be able to post a link?
In general terms, I would suggest looking at what other sites for similar businesses are like both local to them and nationally. Pay particular attention to the top ranking sites for search phrases that would apply to your client's business. What is good about the sites? Could you do something similar for or even better? What do these sites lack - is there something missing which you could do.
Successful sites get to where they are for a number of reasons, but was a usability perspective, content will answer the questions visitors customers are asking in clear language. Bigger images are more in vogue today so use strong visuals. In terms of structure make sure navigation is clear and the design is clean and engaging.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Structural data is not showing SERP
Hi, I need your help please check i am trying to display site structural data but not showing in SERP after doing efforts, please tell me if i am missing something: https://kfoods.com/special_chicken_karahi_rid469
On-Page Optimization | | abrarpasha0 -
Best site structure for us?
Hey guys, I have a somewhat silly question that I probably know the answer to - but would still like to hear your POV's. We're a WP theme making company but we also build other stuff. Context: 1. All demos for themes currently go under domain.com/Theme_A/ The demo is lorem ipsum so is marked noindex nofollow. That being said we get rocking analytics data usually (not sure if it's still valuable for G after the noindex). 2. Currently we need landing pages for themes and we're running them under domain.com/Theme_A/optimized-landing-page-title.php dofollow and indexed ofc. My question is...Would we be better off to include all landing pages under a domain.com/wordpress-themes/ category/tax and then go for the optimized-landing-page-title.php page? Does it make any difference either or? Right now we're not REALLY running them on subdomains (though the structure seems like it), they're just folders. We're thinking that more seo juice would flow through the different pages if we have them all under the same category, rather than basically starting from scratch each time under a new folder. Right? Thanks!!!
On-Page Optimization | | andy.bigbangthemes1 -
Will shortening down the amount of text on my pages affect it's SEO performance?
My website has several pages with a lot of text that becomes pretty boring. I'm looking at shortening down the amount of copy on each page but then within the updated, shortened copy, integrating more target keywords naturally. Will shortening down the current copy have a negative effect on my SEO performance?
On-Page Optimization | | Liquid20150 -
Usability-question on 2 of my websites
Hi all, It has been a while since I have been in this forum, but that's normally a great sign 🙂 Anyway these days I'm work on a "face-lift" on a couple of my sites (www.krydsord.dk, www.bingoforum.dk and www.alutagrender.dk), but also this face-lift should be more than just that. Hopefully it will help the usability to be better, and as a result of that - I hope it will make it easier for my visitors to easily find what they are looking for. The question is: I would like to ad, say, 25 words of description (mouse-over) in my top menu buttons. Why? Because, I believe that it's a possible problem that the menu just says "krydsord" (crosswords) in stead of a describing text saying something about "Push this button and you will see a complete list of all the cross words on Krydsord.dk). This way, I get the chance to add more text (for the Search Engines) and to guide my visitors in a way that I'm not capable of with the limitations my top menus give me as they are at this moment. Naturally, my visitors should be able to easily decline this "extra information", once they have got it once. Is this completely way off, or do you like the idea? More specifically: Will this be annoying for the visitors, will it have any positive effect on SEO matters? Actually I got partly inspired during a SEOmoz webinar (http://www.seomoz.org/webinars/designing-for-seo), even though it's not exactly what they are talking about in thwe webinar. For anybody who are curious (or just need to kill some time), you can have a look from 19:00 and watch it for about two minutes. Thanks a lot! Nicolai
On-Page Optimization | | MPO0 -
2 Question about URL structure
Hello guys 1 - I have a question about the best structure for URLs from the point of view of SEO: Is it OK to use the URL as mywebsite.com.br/long-tail-article Or is better this mywebsite.com.br/category/long-tail-article 2 - When part of my keyword is already in my "category", for example: mywebsite.com.br/digital-marketing/digital-marketing-is-good I leave it as it is, or in the following way: mywebsite.com.br/digital-marketing-is-good NOTE: Do not take into account that this URL would be different from other URLs in this category
On-Page Optimization | | seomasterbrasil0 -
Local Optimisation for Nearby Towns
Hi There, I'm helping a friend of a friend with her business website, which is basically providing health services within a local radius of her home, so we are hoping to get her ranking for phrases such as "massage Battersea" "massage Clapham" etc. (where Battersea & Clapham are two places in London). As i'm a bit new to local work like this my question is what is the best way to do this? I've considered creating a page for each of these terms, however it's hard to work out how they could have unique content as a massage in Clapham is very much the same as one in Battersea, and I don't want to fill the pages with useless information about where Battersea & Clapham are because i'm sure people searching those phrases already know that! The only other thing I can think of would be to just mention the areas on a generic massage page and hope that ranks with a bit of "massage battersea" etc. inbound anchor text. If someone who has experience in this could offer any advice that would be great. Many thanks, Stuart
On-Page Optimization | | stukerr0 -
Page title getting cut off in SERPS even though it's under 70 characters?
I re-wrote the page title of a home page for a site I'm working on and made sure it's under 70 characters (68 to be exact) to comply with best practices and make sure it doesn't get cut-off in the SERPS. It's still getting cut-off though and right when it gets to the brand/website name. Does a "-" have anything to do with it? Does that translate to an elipsis? Format: keywords - website/brand.com Can anybody tell me why this would be happening?
On-Page Optimization | | MichaelWeisbaum0 -
What's the best practice for implementing a "content disclaimer" that doesn't block search robots?
Our client needs a content disclaimer on their site. This is a simple "If you agree to these rules then click YES if not click NO" and you're pushed back to the home page. I have this gut feeling that this may cause an upset with the search robots. Any advice? R/ John
On-Page Optimization | | TheNorthernOffice790