Businesses That Have 2 Trading Addresses
-
Hi,
I have a quick question regarding Local SEO. We have a building company that operates from 2 addresses, about 70 miles apart. When we changed the address in the footer of our website to a different registered office the rankings for that local area bombed.
What I would like to know is if there is a way I can properly mark up the site so that Google recognizes the same business works from 2 locations.
Thanks
-
I would think that using the subOrganization schema markup to denote the "secondary" location and imply which location is the "primary" business location and should be served/favored as the default may help take it a step further.
-
Hi Denis,
In addition to marking up your complete business NAP (name, address, phone number) using Schema.org, as referenced by Federico, your website should have a unique page for each of your two locations. These pages should feature the schema-encoded NAP and unique, strong content about each of the locations. You should also be building separate citations for the two locations, provided they are both public-facing entities to which customers come or from which your workers go to serve customers. They must have separate phone numbers and each qualifies for a unique Google+ Local page if it meets all of the criteria I have just described.
There's a good chance your rankings are dropping because of Google losing trust in the location data they have about your business after you replaced one address with the other in your footer. Your website is an extremely authoritative source for NAP info, in Google's eyes. If they think you've moved, and what they are finding on your website doesn't match what they are finding web-wide about your location/phone, then rankings can definitely suffer.
Put both addresses in the footer and on the contact us page. On the two office landing pages on the website, put only the NAP for the respective office. Do a citation audit to be certain that all third party references to the business NAP are featuring totally consistent information and linking to a consistent designated page on the website. For example, if you have an office in San Francisco and another in Los Angeles, all citations for the SF business should link to the SF page on the website, and the same goes for the LA location. Consistency is absolutely vital.
For more reading on basic Local SEO practices, you might like to take a gander at my recent post here on Moz:
Top 20 Local Search Ranking Factors - An Illustrated Guide
For more on the topic of building city landings pages, read:
The Nitty Gritty of City Landing Pages for Local Businesses
Hope this helps!
-
More specifically, for construction and building: http://schema.org/HomeAndConstructionBusiness
-
I think you can use data markup to add both your addresses at the same time in one single page...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How To Change Descriptions On Category Page 2 / 3 etc
I have a quick question that I hope someone might be able to help me with. On a wordpress website I have a lot of posts in each category. My problem is there are now several category pages. ie: https://www.mywebsite.com/category/cat-name/ https://www.mywebsite.com/category/cat-name/page2 https://www.mywebsite.com/category/cat-name/page3 The problem is on the category page I can set page title / description etc. But the problem is I cant do that on page2 / page 3 etc. Does anyone know how I can change the titles and decriptions etc on those pages. Thanks
Technical SEO | | DaleZon0 -
Best way to handle 301 redirects on a business directory
We work with quite a few sites that promote retail traders and feature a traders' directory with pages for each of the shops (around 500 listings in most cases). As retail strips, shops come and go all the time, so I get a lot of pages that are removed as the business is no longer present. Currently I've been doing 301 redirects to the home page of the directory if you try to access a deleted trader page, but this means a ever growing htaccess file with thousands of 301 redirects. Are we handling this the best way or is there a better way to tackle this situation?
Technical SEO | | Assemblo0 -
We have 2 versions of URLs. we have the mobile and the desktop. is that a duplicate content?
Hi, Our website has two version of URLs. dektop: www.myexample.com and mobile www.myexample.com/m If you go to our site from a mobile device you will land on our mobile URL, if you go to our site from desktop computer you will land on a regular URL. Both urls have the same content. Is that considered duplicate? If yes, then what can I do to fix it? Also, both URLs are indexed by google. We have two separate XML sitemaps- one for desktop and one for mobile. Is that a good SEO practice?
Technical SEO | | Armen-SEO0 -
Event Schema markup for multiple events (same location/address)?
I was wondering if its possible to markup multiple events on the same page for one location/address using the event schema.org markup? I tried doing it on a sample page below: http://www.rama.id.au/event-schema-test/ Google's schema testing tool shows that its all good (except for warning for offers). Just wanted to know if I am doing it correctly or is there a better solution. Any help would be much appreciated. Thank you 🙂
Technical SEO | | Vsood0 -
Change of address form in Webmaster Tools
I have changed my domain from .co.uk to .com and tried to submit a change of address form in Google Webmaster Tools. However it seems because I redirect my home page onto www.domain.com/index.php I cannot submit the form as it is not a domain name. Is there a way round this? It is not currently an option to move away from www.domain.com/index.php Thanks in advance
Technical SEO | | TheHutGroup0 -
Any recommendations for small businesses
I'm currently helping a bunch of small business owners with using internet marketing SEO etc. A couple of them are just starting out and cant afford to pay for someone to build the site for them etc. If someone wants to use one of these Free / cheap websites (live vistaprint, 123 reg, Moonfruit, etc), which one would you recommend? Are any any better and giving the foundations to build some decent rankings on?I Do the ones where you drag and drop to build the site normally create a flash site? Has anyone done a study on which ones work best? Any recommendations would be appreciated. Ant
Technical SEO | | Ant710 -
I'm getting a Duplicate Content error in my Pro Dashboard for 2 versions of my Homepage. What is the best way to handle this issue?
Hi SEOMoz,I am trying to fix the final issues in my site crawl. One that confuses me is this canonical homepage URL fix. It says I have duplicate content on the following pages:http://www.accupos.com/http://www.accupos.com/index.phpWhat would be the best way to fix this problem? (...the first URL has a higher page authority by 10 points and 100+ more inbound links).Respectfully Yours,Derek M.
Technical SEO | | DerekM880 -
My site went from #3 to #2 to #1 to #10 in Google.nl
I have a site which has been #3 in Google.nl for a certain long tail phrase for pretty long. After I optimized my site some more for this specific phrase I went to #2 and eventually some weeks later to #1. But when I finally became #1, the celebration was short, as two weeks thereafter I dropped to #10 where I have been stuck for several weeks now... Can this be some sort of over optimization penalty? I personally don't think so as I hardly created links with the anchor, or a variation of it. On page also seems pretty much in order to me. Also, the site is on a exact match domain and used to rank for it, but doesn't even rank in the top #100 anymore. Any advice? PS: I rather don't publish the URL, but if anyone can help out I have no problem sending it in a private message, including the phrase in question.
Technical SEO | | VisualSense0