What if your content is getting social shares but no links?
-
Suppose you have a weekly blog article and sometimes your articles earn social shares (e.g. 23 +1's on Google Plus on one article but normally 3-5 social shares). One out of 10 earns an organic link from a random blog. Would you continue publishing these blog posts?
-
I agree with Aaron here. Both elements are important. If there were quite a few more social shares then it would be easier to ignore the lack of links.
Do a test for a couple months - rather than posting weekly, post every other week and make the content more substantial - longer form text, lots of good formatting like h2/h3s, bullets, photos, etc. Target a higher value term. Also consider running a small Facebook ad ($15-25) or Twitter/LinkedIn featuring that post, and targeting it towards the exact type of demographics you want to see it.
I think you'll get a lot better return from this type of approach.
-
I my experience a had two pages with same competitive keyword and: one http://www.propdental.es/blog/odontologia/ortodoncia-estetica/ had just google+1 and no other social shares and the other http://www.propdental.es/ortodoncia-estetica/ lots of facebook ant twitter shares but no +1. No external links. Actually I had them actualized and more shared so it is different now.
The one just with google +1 was in front page and the other did not appear. So i think with social shares can be enough if you have a good domain authority.
I mean i think with good content and social shares could be enough to reach good audience to your website especially if that social share is on google plus
-
It really depends on what your strategy is here, but I would strongly look into revamping the kind of content that you are publishing and focus on something that your audience is really looking for.
While the social shares are nice, the links are important. And I am not saying there is no value in the social shares, but with those kind of numbers, I think there is more you can do to possibly improve on the content, and make it slighly more targeted to what people are looking for.
I would even go as far as to say, that the links are not the only reason you should be writing. It should be more around thought leadership, attracting a bigger more committed and passionate audience.
Content for the sake of content is not a good practice. It makes it thin, and then you have bigger problems
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are some good examples of content marketing done well for clothing online retailers?
Hello, I am working on planning for a redesign of a eCommerce clothing website. Looking for some inspiration on some good examples of clothing companies using their content well. The design does not have to be the best, it can be just very well done use of blog type content or video. Thank you in advance for taking time to respond!
Content Development | | srbello0 -
One story stands out for not getting indexed?
We have all our stories published today ( 20-Jun-2013 ) got indexed by google except this ( http://coed.com/2013/06/20/heres-a-video-of-kate-upton-topless-on-a-horse/ ). Do anyone out there have any clue about that? Thanks in advance
Content Development | | COEDMediaGroup0 -
Duplicate content penalty
Hi there, I'd like to ensure I avoid a duplicate content penalty and could do with some advice. There is a popular blogger in my industry. I have agreed to add his blog to my website. He currently posts his blog on one of the popular free blogger platforms, and will continue to do this. The issue is that I will be posting duplicate content onto my site and I want to ensure that I do not trigger a google penalty. Is there a simple way form me to inform Google of the original source of the content. My intitial thoughts are: 1. Add a noindex to the Robots.txt file 2. Add a link at the beginning of the article pointing to the original source 3. Adding a rel=canonical tag in the header of each blog entry pointing to the original blog post which resides on a completely different domain. Thanks DBC
Content Development | | DBC011 -
Can I share share my content with other sites either as a individual post or RSS or will I be encourage duplicate content on the web and upset Google
Hi, I have a new site http://www.homeforbusiness.co.uk. I want to encourage traffic to the site by sharing some of my content with other related websites which have a higher PR ranking and traffic for a link to my site. Is this going to upset Google re-duplicate content and devalue my site and stop any organic rankings in the future? Equally some high PR sites which have a good synergy with mine such as http://thewomensbusinessclubs.com/ allow me to add my RSS feed with their blog network. Is this a good thing to do or not for the same reasons as above? Or can I only do the above my creating fresh content? Thanks, Elizabeth Conley
Content Development | | econley0 -
What are the best content writer sites?
Hi, I'm doing some work on a new blog and wondered if anyone could recommend some low cost content writers? I have only justed started researching this service, so any advice the SEOmoz community could give would be grately appreciated. Thanks in advance.
Content Development | | RBH0 -
If I write a article for a client and use Social Book Marking software, will this add value (or does the value depend on how ofen it gets shared)?
I'm about to start experimenting with bookmarking software. My first step is trying Ping.com (because it's free), but I am also keen to try Onlywire.com (which comes at a cost- darn). My questions are: when I create an article for a client and post to all these social sites will this make a difference? Or will it only make a difference if people share the article? Has anyone been experimenting with social bookmarking software that can tell me what results they have had and how they got there? Thanks a mil!
Content Development | | 2Stroke0 -
How often should content be updated
With all of Google's recent algo updates (or ranking updates, whatever they're calling it now), we've obviously been looking into changing our content strategy and shifting it from quantity to quality. How often would you say is ideal for website content updates? i.e. should we be updating once a month? Once every couple of months? This isn't a blog - just a regular services-oriented site. My take on it is that it should be as often as organically possible - and that means something different for everyone. At the same time, we want Google coming back frequently to crawl the site. Thanks!
Content Development | | eyecarepro0 -
Integration of content on other sites
(by Google Traductor) Hello, we are able to make agreements with sites of good quality and reputation to integrate our classified ads for agropeuariosector on the websites of these companies. We fear that thesesites begin to index all this content and begin to compete with us in organic positioning. On the other hand this would generateduplicate content? That strategy will be applied in order to do so. Greetings and thanks!
Content Development | | romaro
Robert0