Impact of number of outgoing links on Page Rank of an optimized page?
-
What is the current best practice on preferred number of outbound links on a page you are trying to rank with:
-
According to online resources form a pure page rank perspective a high number of outbound follow links can have a negative impact not only on child pages but also the page itself
http://pr.efactory.de/e-outbound-links.shtml -
Other resources suggest that particularly placing high quality outbound links on a page (nofollow) increases the trust and authority of a page
Are there any other elements to keep in mind? Is the best practice to avoid any follow links on a page you want to rank well in Google for?
Thanks /T
-
-
Having many links on a page will not reduce the PageRank of the page that it's on.
However, it will reduce the amount of PageRank being passed to the individual links on the page, so you should try to keep the number as low as you can while maintaining a good user experience. A general rule of thumb is to keep the number of links to 100 or less, although many ecommerce sites have many more (the typical Amazon.com page has 400+ links).
Linking to high-quality, relevant external sites is believed to improve the relevancy of your own page. These should not be nofollowed. In general, it should not be necessary to use nofollow for external links unless you are linking to a direct competitor (but then, why would you be linking to them?) or in the case of UGC where people may leave links to low quality sites.
In general, just use your common sense and link to any relevant internal or external pages that you think will enhance the value of your content. Don't use nofollow. It's good to use target="_blank" to have external links open in a new window.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should my home page be ranking for services provided?
Hello, Should I be tracking and trying to rank my home page for the services we provide? For example, I have separate pages for services that I will be ranking for, but should I also be adding those same service keywords to my tracking list for homepage? Or just merely mention that we have those services on the homepage and leave the attempted ranking of those for their service page? I hope that is clear... Thanks in advance
On-Page Optimization | | Gavinn1 -
Sale page ranking for "[blank] for sale" keywords
My company's Ecommerce site has a sale category that is currently out performing some of our normal categories in the SERPs for "[blank] for sale" keywords. For example the sale category landing page is ranking for the keyword "vegetable seeds for sale" rather than the vegetable seed category. Has anyone ever dealt with a similar situation to this? or does anyone have general advice for optimizing (or weakening) sale pages?
On-Page Optimization | | Scoleman1 -
Why is my contact us page ranking higher than my home page?
Hello, It doesn't matter what keyword I put into Google (when I'm not signed in and have cleaned down my browsing history) the contact us page ranks higher than the home page. I'm not sure why this is, the home page has a higher page authority, more links and more social media shares, the website is an established one. When I have checked Google Analytics my home page gets more people landing on it than the contact us page. It looks like people are ignoring the contact us page and scrolling down until they find the home page. I'd appreciate any help or advice you might have. Thank you.
On-Page Optimization | | mblsolutions2 -
How should i optimize this page
Hi, i am having major problems in optimizing this page as it is a magazine site. On normal sites i have no problem in optimizing the page to get the correct keywords to come up in the search engines but since the upgrade and also because it is a magazine site, i am having problems on how i should do this. my site is www.in2town.co.uk and i am trying to optimize the page for the following keywords lifestyle magazine online magazine lifestyle news Life and Style articles healthy lifestyle i am trying to make sure that google knows what the magazine is about, as i know have dropped down the rankings since the upgrade and for lifestyle magazine we were number one in google for such a long time but now we are on page 9 and this is our home page. we are seeing sites that have hardly any content ranking above us for this keyword i have a small intro which i have just put in the past few days at the top and we have a welcome in the middle which is here. Welcome to In2town Lifestyle Magazine Our Lifestyle Magazine is a fresh, innovative and vibrant online magazine offering you the best in health,fitness and life & style features, as well as modern lifestyle, beauty, fashion, personal finance and entertainment. Over the years In2town Lifestyle Magazine has established a reputation for quality articles and informed lifestyle and health features thanks to our experienced team of editorial professionals. By reading our online Lifestyle Magazine, you will be able to enjoy the interesting mix of entertainment features, health and lifestyle news as well as finding out what is happening in the celebrity world. We are always happy to hear from our readers, if you have lifestyle news or a story that you feel our readers would be interested in then please do contact us. xxxxxxxx but i would like to get rid of that section as i am going to put the latest articles there. any advice on how to sort this mess out would be great
On-Page Optimization | | ClaireH-1848860 -
Unable to see internal link numbers on Opensiteexplorer - Need help
I'm Anuj, a regular user of SEOMOZ. I need some SEO guidance from SEO experts. I'm trying to optimize a webstore for few keywords. I am facing some issues on SEO I was using https all over the webstore and was advised by the community members to not have https through out the site (Due to various reasons). The internal links were not showing up in opensiteexplorer & Google Webmaster Tools too when the site was with https (They were just showing 1 or 2). After changing the pages from https to http, I'm now able to see all the internal links of my website on GWT. Unfortunately, the internal link count on opensiteexplorer shows a very small fraction when compared to the # of internal links shown on GWT. The link update from Opensiteexplorer was on 27th FEB 2013. I had done the https to http (for all pages) somewhere between 17-24th of JANUARY 2013. I wanted to know if I have missed something as I am unable to see those numbers on Opensiteexplorer or will it take time for opensiteexplorer to show the internal link numbers ?
On-Page Optimization | | Pepperjet0 -
Too many links on product pages
Hello, What do you do if there are too many links on product pages? With 18 products per page, there's 2 links per product for 120 links on many pages. There's 50 products in many categories, categories are at most 1 click from the home page. Should we use pagination or not? Thanks
On-Page Optimization | | BobGW0 -
Which pages on my site should I back link to
The majority of the back links I have been creating link directly to our home page and to the store page. Is this the best approach or should I be trying to spread the links throughout our site to include product categories and subcategories etc?
On-Page Optimization | | Hardley0 -
Rankings
The rankings have been in a pending status for several day. Is there a problem with the software? We are in the middle of our test month and need to be able to evaluate the software to decide if we will continue. Thank you
On-Page Optimization | | Barb1230