Does CTR Affect Ranking & Authority? Can PPC Influence That Too?
-
Hi everyone,
Good CTR and bounce rate seem to affect rankings positively, but what about domain authority? Is that something built entirely on links and semantics, or does CTR play a factor too?
Consider a homepage ranking for its brand name. Switching off any brand PPC will increase the natural listing's CTR. Would that have a positive SEO impact on the homepage/domain?
-
Hi there,
Since Domain Authority is a Moz metric, it is not affected by CTR due to Moz not being able to determine or collect this sort of data.
As far as CTR and PPC influencing search rankings goes, there are good reasons why Google would not rely on either metric too intently. For one, it would be very easy to mimic a very bad bounce rate on a competitor's site: set bots to click on search results to a competitor website, click straight out.
It would be a big conflict of interest for PPC to influence SEO either positively or negatively, and although none of us are naive enough to believe that Google always does everything with the best of intentions, they would be in a world of trouble if this type of behaviour were proven.
CTR and bounce rate are so easily influenced / manipulated by factors outside of quality, authority and relevancy that I assume their influence on rankings is quite low. Sure, this data is valuable to Google, but it won't be a signal that has a huge amount of relevance.
-
As Martijn said, I can't see that DA would be affected by CTR. This is more likely affected by links and how Google perceives you as an authority site. I am sure there will be lots of other factors that play a part in this also.
-Andy
-
Hi boux,
At the moment Google is probably incorporating the CTR in some way to calculate the rankings. They know from the period of time between visiting SERPs how much time you\v'e spend on a page. I however doubt that they will use it to calculate the domain authority. As for some pages it won't say a thing that you've only been to a page for 30 seconds. To be fair I don't think you'll ever be able to calculate the impact of switching off your PPC brand listings to see as positive impact on SEO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why has my clients domain authority dropped 4 points?
I have been noticing odd results with the domain authority stat for one of my clients' wesbites. Whilst they have considerbaly improved for keyword rankings for granite worktops bristol and granite kitchen worktops bristol, I have noticed that the domain authority of the site has recently dropped from 12-6. Is there any particularly why this has seen such a big drop and what can be done to turn this back around? Best wishes, Richard O'Brien
On-Page Optimization | | obbass0 -
How updating a post can influence seo
I have just read this great post from moz blog: http://moz.com/blog/google-fresh-factor But I haven't found nothing about updating post date. If I edit an old great post (now ranked 2nd after several months in 1st serp position) does it be better if I also update the date of the post in the wordpress post edit page? Thank you very much and sorry for my poor english. Bye, Dario.
On-Page Optimization | | Italianseolover0 -
International SEO (USA & UK)
Hi I have a client project site thats been operating successfully in the UK now for a few months and looking to expand offer to USA. Their dev team thinks best to have a UK & US subfolder with IP sniffer serving up the relevant version depending upon ip location Apart from price differences and some spelling differences content will likely be duplicate. Please can anyone offer advice in regard to the above such as links to latest international seo resources/articles etc (i have seen Aleydas great WBF). If anyone has any experience of above scenarios (i.e. knows of probs with ip sniffer method in regard to seo or essentially having dupe folders for uk & usa just with local differences) then any advice comments will be much appreciated ? Many Thanks Dan
On-Page Optimization | | Dan-Lawrence0 -
Can i use H2 tag for a brand logo
I want to use the brand logo of my products as a H2 tag and use ALT attribute for the image. Please refer for example to: http://www.parfumerie.nl/zoek-op-merk/clarins/clarinsmen/anti-huidveroudering/clarins-men-gel-revitalisant-50-ml/ CODE Clarins Online Is this ok for my SEO or do you advice me to no use the H2 tag for this?
On-Page Optimization | | parfumerienl0 -
Can you help with quality and interesting content ideas?
Hi I'm ranking for "online biology degree" and "online wildlife biology degree" but I have bad content and I receive almost 100% bounce rate. Can you help me with ideas on good content and interesting information I can provide for people looking for "online wildlife biology degree" and "online biology courses" "biology degree online" Every idea would be appreciated. Yoseph
On-Page Optimization | | Joseph-Green-SEO0 -
How important are internal pages to overall site rank?
This seems like it should be an easy question (and probably is), but it has stumped a few of us over the past few days. Here's the scenario: We have a site that we are trying to optimize to rank well for a set of keywords. We have a lot of internal pages that are important to users when they visit the site (case studies, for example), but they aren't the pages that we want people to find when they search for our primary keywords. Our question is, is it valuable to optimize those internal pages for our keywords? In other words, will having a lot of internal pages that mention our keywords affect how well our overall site ranks for those keywords? Or, is it only important to have one "hero" page for our important keywords? Thanks!
On-Page Optimization | | omg_jlsa0 -
Added some meta titles and keywords but my rankin went down why? Should I undo so I can rank high again.
I recently did some SEO optimization to my site and added keywords and meta titles etc..I was ranked #7 and thought I would go up a little but instead I went down to #20. Should I undo what I did to rank high again?
On-Page Optimization | | teachcsg0 -
Sudden Site Rankings Drop
Good day guys, We have been following strict SEO strategies for the past 6 months, all sites have been improving incredibly well, all except one. The site in question is http://bit.ly/IH4pkM . The site is regarding automotive spray booth equipment. We were ranking on the first page for the keyword "spray booth" (which is the most important one), at place #4 for weeks on end. However since half-way last week, the site has been dropped to half-way the second page (#17). There are barely any crawler errors listed for our campaign on SEOMoz. There were several pages of which the meta description was missing, but that has been fixed earlier this week. When it comes to link building, I looked at what the top competitors were doing, and was looking for unique link building opportunities myself. We have received 0 webmaster tools warnings as well. I do not believe we are penalized due to the "penguin" update. After all, if you search for for the company's name in Google, it is still listed on there (# 2). Nor have we been part of dodgy link networks at all. So my question is, what do you guys believe made us drop the rankings? Is there some on-page issues I am overlooking? Any recommendations to restore out previous rankings? Kind Regards, Roderic
On-Page Optimization | | Michael-Goode0