Internal Links
-
I have a page that I am working to rank. Open Site Explorer shows that I have 69 internal links and a competitive site (ranked #4) has 822 internal links.
The page I am looking to rank is on my main navigation menu so it should have an incoming link from every page on my site. My site is 6 years old and has 497 pages indexed according to Google Webmaster Tools. What do I need to do to improve the number of internal links that are being recognized?
-
No problem
Good luck! -
Thanks, I appreciate your time and expertise!
-
The reality is that there are only that many internal links on that page. Moz is probably capturing all of them. If you wanted to increase that number, you would have to add more links in your content, header, footer, etc. Your site in total has something like 2,500 total internal links (between all the pages on your site).
As Jane as put though, internal links are a very small SEO factor only and really are only key in spreading link equity and PageRank around to different pages of your site.
If that page is in your nav then your are going to pass a lot of good equity on your site to that page. But you should also add other text links in your content with different anchor text to diversify the anchor text linked to the page.
-
Hi Jane,
Thanks for your reply! I am not sure how to tell if the pages are indexed in OSE.
I have a competitor's site that is ranked #4 for the term I am looking to rank for. OSE says he has 822 Internal links with 1 external link. OSE says I have 69 internal links and 32 external links.
That is why I thought I needed to look at my internal links to compete with him.
Thank you.
Brian Williams
-
Thanks for your response! I am looking at page metrics for internal links.
The URL is http://www.coachingtoolbox.net/filingcabinet/basketball-quotes.html and I am looking to rank for the term Basketball Quotes
Thank you!
-
Hi there,
The internal link number isn't the best metric to go on when looking at authority - if it were, you could rely on a page with 100,000 internal pages to have the best rankings because all those pages link to each other. Far more importance is placed on inbound links.
The importance of inbound links is to ensure PageRank is being properly passed around the website, especially from top pages like the home page and other strong internal pages to the page you are interested in having rank.
I am not sure why OSE wouldn't have picked up all of your pages - I take it that those 400+ pages are not indexed in OSE at all?
-
Simply in terms of internal links, are you looking at the page metrics or domain metrics? Could you also provide a link
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blocking internal search results
Hello Everyone, Does anyone know how I can block Google from indexing internal search results? Thanks. Ryan
On-Page Optimization | | RyanUK0 -
Comment Links and Pingbacks
I'm updating articles on a large site, some have links in the comments (WP site). The question is: 1. Should I remove the links in the comments, or does Google even care? 2. How do pingbacks affect ranking?
On-Page Optimization | | MichaelGregory0 -
Does Google Analytics' Enhanced Link Attribution cause any SEO problems?
We are looking to implement Google Analytics Enhanced Link Attribution on our site. Our tech person says that this will cause SEO problems because of "duplicate URLS." I am not technical, so I don't understand this at all and can't find any research on the topic. I would like to know if there are any known SEO problems caused by putting in Enhanced Link Attribution.
On-Page Optimization | | DGM0 -
Links to Paywall from Content Pages
Hi, My site is funded by subscriptions. We offer lengthy excerpts, and then direct people to a single paywall page, something like domain.com/subscribe/ This means that most pages on the site links to /subscribe, including all of the high value pages that bring people in from Google. This is a page with an understandably high bounce rate, as most users are not interested in paying for content on the web. My question is are we being penalized in Google for having so many internal links to a page with a very high bounce rate? If anyone has worked with paywall sites before and knows the best practices for this, I'd be really grateful to learn more.
On-Page Optimization | | enotes0 -
Too Many On-Page Links
Hello. So, my SEO team has worked very hard to finally resolve RogerBot/GoogleBot specific Crawl Errors either manually or programmatically can be fixed for our Budget Blinds USA Pro Campaign. We've done a good job even if a lot of it came from Robots.txt file entries as this was the most efficient way our client chose to do it. Good news is most of it is CMS configuration and not bad site architecture. That being said our next big volume of Crawl Errors is "Too Many On-Page Links". Our Moz DomainRank is 61. Our client, on this new version of the website, added a large nav-based footer which has duplicate links from the Header Main Navigation. I believe our solution is to put in No-Follow Metatags at the Footer Link Level, so we don't zap Page Authority by over-dividing as you recommend. Is this the best way to resolve this? Is there any risk in this? Or is a 61 DomainRank high enough for RogerBot and GoogleBot to crawl these anyway? Please advise,
On-Page Optimization | | Aviatech0 -
How many outbound links is too many outbound links?
As a part of our SEO strategy, we have been focusing on writing several high quality articles with unique content. In these articles we regularly link to other websites when they are high quality, authoritative sites. Typically, the articles are 500 words or more and have 3-5 outbound links, but in some cases there are as many as 7 or 8 outbound links. Before we get too carried away with outbound links, I wanted to get some opinions on how many outbound links we should be trying to include and more information on how the outbound links work. Do they pass our website's authority on to the other website? Could our current linking strategy cause future SEO problems? Finally, do you have any suggestions for guidelines we should be using? Thank you for your help!
On-Page Optimization | | airnwater0 -
Help: my WordPress Blog generates too many onpage links and duplicate content
I have a WordPress Blog since November last year (so I'm pretty new to WordPress) and the effects on ranking for some keywords are really good. So I thought tag clouds are good. Crawl Diagnostics tell me now that I have too many onpage links for example my author page breaks the record: 256
On-Page Optimization | | inlinear
http://inlinear.com/blog/author/inlinear/ I think thats because there are links for each word in the tag cloud generated ... On this page (and many other pages) WordPress displays (teasers) the beginning of each post (read more ...) producing duplicate content and even new canonical tags.... The page titles are also too long because I installed "All in One SEO Pack" and now this plugin and wordpress itself mixes titles together ... But what can I do to avoid all this. Is there a PlugIn that can help... I think millions of blogs will have the same problems... I my blog yet has very few content. Thanks for your answers :))0 -
Home page ranking dropped below internal pages
The index page for a site I manage has dropped significantly - internal pages rank above it. It's a new site, 2 months old but was ranking at 1st. Any suggestions as to how I can debug this?
On-Page Optimization | | OptioPublishing0