Exact Match in Google Search (Not Adwords)
-
I was going throught the list of keywords that have sent traffic to my site over the last 7 years and cam across one "A516 grade 70" that had hundreds of variants.
Now in a lot of cases search volumes were different as were SERPS. We've tested a few variants with reworked pages (70% similar to original but optimised for variant keyword) and see good SERPS and traffic results.
Theres obviously some diminishing returns here for us but the interesting question is when to these variants become an exact match and when not? In some cases the variants are unique because of the spacig, periods and hyphens used. there isn't a clear correlation with exact matc though.
Insight appreciated.
(Sorry for spelling errors. Form doesn't play nicely with iPad)
-
How are you sure those are "hundreds of variants"?
I faced similar question as I am also seeing several variants of same phrase in Moz. Some can be easily distinguished (hyphan, extra spacing etc) but many look exactly same. Then I found that in GWT, those variants are not reported as variants. So in other words GWT is only reporting "real" unique keywords while Moz is not able to somehow combine/distinguish what is unique. At least the GWT data (as seen directly from GWT UI) is clean.
How you are getting your data? It is possible you and Moz may be using some API to get this from Google and there is an issue where several duplicate keywords are getting reported as variants and you left to wonder why they are not exact phrases.
Can you confirm your observation, directly going inside Google webmaster tools?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics / Facebook UTM
Hello, I have a quick question. I am setting up conversion tracking for my Facebook ads, so I am giving each ad set a tracking URL (UTM) in order to see which ads are converting etc. Is it possible to see on analytics how much I am spending on these ads or a cost per conversion? Or does the tracking merely track general analytics data such as bounce rate, exit rate, revenue generated etc? Kind Regards, James
Reporting & Analytics | | SO_UK0 -
Google analytics
hello there, While Adding My website in Google Analytics,It is not Showing India Country in list. What i can do to add My account in it?? Have requested Google, But Got No response.any body can help please . Thanx in advance,
Reporting & Analytics | | iepl5
Falguni0 -
How to track in google analytic which filters selected in which category?
Hi All, Can anyone tell me how to track which filters selected in which category like in category I have 1) price ( then different - different price) 2) color ( then difference - difference colors) same for size, width, brand etc. Is it possible to track in detail via tag manager? Other than tag manager what are the best way to track filters? Please explain me technical guidance too. Thanks!
Reporting & Analytics | | adamjack0 -
Improving Search Click through Rate
We are having a problem on our website with click through rates. We are getting between 100-150k impressions through search but we are only getting between 500-1000 clicks to the site. What strategies have you used in the past to help improve your click through rates? Thanks!
Reporting & Analytics | | pdangermond2 -
Google Making all searches secure - "Not provided" data to increase in Analytics
A lot of you might already be aware of the recent Google change at encrypting all search activity except for clicks on ads. Rand did a whiteboard session on this recently. How is everyone planning to adjust their research data to accommodate for this change?
Reporting & Analytics | | SEO5Team0 -
Google Analytics Content Experiments
Has anyone else found that Google Analytics Content Experiments seems to quite quickly favor the best performing variant in an experiment, and then show that variant many times more often than other/s - not split the traffic evenly? What is Google's thinking behind 'optimizing' during an experiment? It seems odd to me.
Reporting & Analytics | | David_ODonnell0 -
Google Analytics "Undetermined" Keyword
Google analytics is suddenly showing a new keyword "undetermined". Traffic Sources > Sources > All Traffic with the primary dimension set to Keyword. It's currently our 13th keyword and it is displayed without parentheses around that you see with (not provided) or (not set). Anyone have any idea what this is? Thanks!
Reporting & Analytics | | Morris770 -
Google Webmaster Backlinks
How can I view/download all my backlinks in google webmaster ? Currently when I try to download or view it shows only "Top 14 domains linking to" information and not ALL the links.. Any thoughts?
Reporting & Analytics | | krishru0