Advantage of using LocalBusiness rich snippets?
-
I am working on a website that has company profile pages. What are the advantages of using LocalBusiness rich snippets for profiles?
-
Looking for the benefits of using this markup (https://schema.org/LocalBusiness) for profiles.
Note: the website lists company information on profile pages, it is not a local business website.
-
Hey Calif,
Nice answer from Sachin. I just want to be clear what types of rich snippets you're referring to. Want to be sure you're receiving the right feedback:)
-
Hi Calf,
This data helps search engines like Google understand specific details about your local business website, and helps you appear in the most relevant local search results with rich snippet data as well as your picture from your Google+ profile.
However, any attempt to mark-up content that is invisible to users, or content that is irrelevant/misleading just to generate the rich snippet may result in action being taken against your website
Here are some of the benefits of using Local Business rich snippets:
- Provide greater information to search engines to improve their understanding about your business and of the content on your website.
- It can act as an authentication for a business address if it matches the Google Business Listing, in doing so improve local SEO.
- Implementing rich snippets can have a huge impact on how your pages perform in the search engines.
- It may help to increase visibility in the search results
- It can improve click through rates and attract more targeted traffic
- It can give your pages some competitive advantage as well
For local search, highlighting your location will mean that a search engine understands your business location better and your address may appear in the search result as a rich snippet.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Hidden Text Behind the Logo as H1 is good seo practice?
Hello Experts, For my website if I use use logo as h1 for homepage but that logo will not be actually h1 but hidden text ( text is my brand name or website name) behind will be h1 so it is okay to use in this way? Using hidden text as H1 is fine as per google? Thanks!
On-Page Optimization | | pragnesh96390 -
Is it convinient to use No-Index, Follow to my Paginated Pages?
I have a website http://www.naukrigulf.com and it has a lot of Paginated pages on its SERP and most of paginated pages are getting indexed in Google SERP. Is it beneficial to use No-Index, Follow to keep the link equity to main (first page), although we have already used rel=next and rel=prev. If Answer is "yes" is their any harm by using no-index, follow with rel=next, rel=prev.
On-Page Optimization | | vivekrathore0 -
Schema and Rich Snippets What's the difference?
Sorry if this is a daft question but... what is the difference between Rich snippets and Schema markup? Are they one and the same? They seem to be used interchaneably and I'm confused. If someone could give a brief sentence or two about the differences between them that would be great. Thanks
On-Page Optimization | | AL123al1 -
USA appears in search snippet
Buongiorno from 14 degrees C very cloudy Wetherby UK, When I type "Dartex Coatings" in Google i get a search snippet with USA in the description. See illustration: http://i216.photobucket.com/albums/cc53/zymurgy_bucket/usa-indescription-2_zps42296e0a.jpg I cannot see where this is comming from on site http://www.dartexcoatings.com/ . HAving checked the souce code there is no reference to USA 😞 So my question is please..."where is Google picking up USA from"? Grazie,
On-Page Optimization | | Nightwing
David0 -
When Adding content to the site. Should I use the same keyword term on each page or select a secondary keyword to focus on?
I have created a site www.autoinsurancefremontca.com. The index page is SEO for the key term auto insurance fremont ca. I want to add more content on another page of this site. Should I have that page also SEO'd for the same keyword or should I pick another keyword to focus on?
On-Page Optimization | | Greenpeak0 -
How to implement Rich snippets on dynamic pages?
I'm working on an e-commerce website, and I want to recommend to the client rich snippets, however only the main menu pages are the ones that have an actual static landing page, the rest are dynamic content pulled from a database. How can I implement rich snippets in this situation? or is it only applicable to static pages? Also when I optimized the title tags and meta description tags, the dynamic content is pulling these tags from the main categories, so Seomoz indicates there is a bunch of duplicate meta description tags and title tags. Any tips for this?
On-Page Optimization | | nrv0 -
Local SEO - Rich content and list of towns enough?
I'm working on creating pages to target local SEO. I've created pages for example 'wedding band london' with useful content and optimised them with title tags, alt tags etc and will continue to do so for major cities and queries where there are significant search volume. However, I also want to pickup longtail local search queries such as 'wedding band camden' etc... Will adding a list of towns somewhere on the page for each city or county help drive traffic to the site from such queries? Is so what's the best way to structure the page?
On-Page Optimization | | SamCUK1 -
Using content for cliche' terms, or content found on other sites
howdy, I have a basic question about using content found on other websites for your own use. I have started a pick up lines website for guys to search for pickup lines to use on girls. Anyways, my website has many, if anything a lot, of the same exact pick up lines as all my competitors are using. If I use the same pick up lines found on their site could i be penalized for this as far as SEO? thanks and hope to hear back
On-Page Optimization | | david3050