Exchanging Guest Blog Opportunities - SEO Implications?
-
Haven't found a clear, recent answer on this.
What are the SEO implications of exchanging guest blogging opportunities (in other words, we write an article for a partner blog with a backlink, and they write an article on on our blog with a backlink)?
The partner site has a 57 domain authority and we have a 24 domain authority.
-
We do this on a monthly basis with another company (a former employee who moved to a different company, there's synergy in what both companies offer). So far (and we've been doing it for just over a year) we haven't had any problems with doing this.
We also do guest blogging without reciprocal relationship.
I think it works so long as there are clear, demonstrable reasons for doing so - like I say we do this with a company that is not in direct competition with us but does have synergy with what we offer so we're able to provide expertise in our area for their visitors and vice versa. I think it adds value for our visitors and theirs.
Hope this helps
-
This is basically reciprocal linking and will do very little for you. The odd one is OK, but if Google saw too much of this, it could make them wonder why every inbound link, has another pointing back again.
I would avoid it, unless there is a very good reason to do it. They tend to be ignored or do very little for you - focus on one-way links, and don't be tempted to go for any pyramid / triangular linking opportunities.
-Andy
-
Hey Mike,
I don't think there is any problem in exchanging guest posts IF,
- You both are writing original and authentic content to each other sites (Not paraphrasing).
- Relevancy is there
- Both sites are not part of any PBN
- You're getting links in a natural way.. i.e. not bombarding links with commercial anchor texts.
- It's not a frequent practice like you're linking each other on weekly basis.
Let's see how other experts responds.
Hope this helps!
Thanks,
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Updating a Business Blog Article - Old or New Published Date
There are a few business blogs that I'm currently updating - include more details, information, case studies, statistics etc. The blog was originally published in September of 2016. Once I make the changes, do I keep the same original date or do I change the date to the day that i've uploaded the new information? Example:
Content Development | | Kdruckenbrod
Original Published date: September 2016
Updated Blog: June 2017. What date should the blog display? Thank you.0 -
Free websites that are good for seo
I am looking to create some one phrase specific sites. Are there any free instant sites that are good for seo? I know WP but for speed wanted to go for an instant thing. http://wordpress.com/ ? or something else?
Content Development | | Agentmorris0 -
Any help on best practices to move blog domain?
Hi, I am going to move my blog hosted on wordpress.com to a folder under mysite.com. (e.g. mysite.com/blog/). I start to think after the blog has gone live there will be duplicated content issue because I am going to import my posts in last 2 years onto the new location. I what way can I avoid that happen? Can I set something up (e.g. 301 redirect) in my current wordpress.com account? Any advice. Please help! Thanks
Content Development | | LauraHT0 -
What Is The Best Way To Attract Guest Bloggers
Hi, i am trying to find a way to attract guest bloggers for my site. We are looking for people to be a guest blogger on items such as gadgets, business, finance, marketing and so on, but i am not sure what is the best way to attract people. Any advice on the best way to attract guest bloggers would be great and advice if we should give them more than one link. Would love to hear from people who have been a guest blogger to find out what they would want. It has been suggested to me that a guest blogger gets one link and if they require two then they must link bac. looking forward to hearing your thoughts.
Content Development | | ClaireH-1848860 -
I started a Wordpress blog, google indexed it...
How long before I can see those links show up in SEO Moz for my website? What elements is SEO Moz looking for before they add the wordpress site to my linking domains report? Regards, Jeff
Content Development | | biggieshaws0 -
Promoting blog content
I've created a pinterest board, which kind of serves as a blog also as it tells people how they can save money on their heating bills this winter. Does anyone have any suggestions on how to promote it as a backlinking opportunity? Would it be good to also feature the content on our website? Guest blogging? Any suggestions would be welcomed. Thank you.
Content Development | | AAttias0 -
Can you have too many words on a page for SEO?
One line of thinking is that you can not have too many words on a page because the more words you have the higher the chances that a long tail phrase will attract traffic. But can you go overboard with this? Is there a limit to the number of words on a page in terms of SEO?
Content Development | | ProjectLabs0 -
Does Google penalize for duplicate blog posts?
Occasionally, I get asked by another blogger if they can repost (in full) one of our blog posts on their blog as a guest post. I've always been under the impression that Google penalizes this type of behavior, but I haven't seen any evidence. Is this true?
Content Development | | Event360300