Re-optimizing onsite SEO, can it hurt?
-
We finished the re-design of our website a few months ago. We have hired a few freelance SEO guys that were horrible. We then decided to pull the SEO work in-house.
I got nominated to do the SEO work. I started with what I thought was pretty good on-site SEO. At that time, with no experience, I was pretty proud of myself. I managed to get a bunch of our pages at top SERPs for long-tail keywords. Good enough for then. Now when I go look at the pages, I'm embarrassed to admit that it's my work. Please be kind.
Since then I have been trying to learn as much as possible about SEO. I'm certainly far ahead of where I was a few months ago.
For the past few weeks I've been trying to focus my efforts on creating original keyword rich original content. Our competitors all have tried this, but their content is hardly readable by humans. Anyhow, we finished our fist article, it got indexed by G almost immediately and started to push our keyword SERPs up within just a few days.
Now for my question. I have a much better understanding of on-page SEO and realize that I could make many improvements to ALL of our other pages. However, these pages are already doing fairly well with the SERPS and are moving up a few ranks a week. I'm very tempted to throw caution to the wind and completely redo all of our on-page SEO for our entire site.
Is this a good strategy?
Should I expect our SERPs to drop a little, a lot, or not at all?I look forward to your response.
DMac
-
HMMM??? Good input from both of you, maybe a combination of both.
When to do site/index.php? It stands the most to gain and loose at the same time.
I'm thinking I should start with all the things that I know are blatantly "wrong" and fix all those things first. There is no way this could hurt anything. Then maybe do some experimenting with the other pages that are currently doing well and see what the results are. Then I should know what works, what doesn't.
-
Agreed, do not make a big drastic change, be patient and you will be rewarded.
-
I was thinking of a similar tactic as EGOL, except instead of re-working one page at a time, you re-work one element at a time for all pages. In doing the work incrementally and watching the results, you'll be making changes that will hopefully improve your rankings without rocking the boat too much.
-
Rework all of them. One at a time. Be sure that you are making major improvement. Improve the content while you have that page open. Toss them back up and watch what happens to a few of them before doing all of them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does the link title attribute benefit seo?
Hello, Anyone could tell me the benefit SEO of link title attribute. Is **Link Title **ranking factor? Thanks
On-Page Optimization | | JohnHuynh0 -
Optimize On-Page Mobile Version
Hello, Do we need optimize on-page for mobile version, such as: How about title tag, description tag? Should mobile have another sitemap or not? Does google penalty my webpages mobi vs desktop are duplicated content? Thanks for any your advice!
On-Page Optimization | | JohnHuynh0 -
Title tag and URL Optimization
Hello guys, Should the URL reflect the structure of the title of a webpage? This is the old title with the Url: 20mm O/D Black Polypropylene LSZH Flexible Conduit 100m Coil /Product/20mm-o-d-black-polypropylene-lszh-conduit-100m-coil/1352 I changed the keyword position and it looks like this: 20mm Flexible Conduit | O/D Black Polypropylene LSZH | 100m I kept the same Url for now, should I change that too? Thanks
On-Page Optimization | | PremioOscar0 -
Re="tag" Question
Hello, I own the site I putted rel="tag" in categories and product links , its correct? There are a lot of categories and products , I wont get penalized right? Just making sure to know if Im doing it right , thank you for help me 🙂
On-Page Optimization | | matiw0 -
FAQS For Seo & Long Tail Optimization
Would it be ok to create a small FAQ section on the particular page I am working on using long tail keywords, all which have low competition, high search volume? I see a few competitors ranking this way, but it does not flow, its very obvious they are stuffing. Thanks!
On-Page Optimization | | TP_Marketing0 -
Youtube Videos For SEO
Besides enhancing the page and time on page, can youtube videos do anything for seo? Can we save the videos and rename them with keywords? Ty
On-Page Optimization | | TP_Marketing0 -
Can you expound why i have to avoid using meta keywords?
I'm using the on page report card and it tells me that i have to avoid using meta keywords.I'm a little bit confused. I thought that it's important to use it all the time so search engine can better index the site. if I use SEO Quake it will tell me in the diagnostic test that I need to input keywords.
On-Page Optimization | | jsevilla0 -
Best site structure for SEO
Hi, I'm currently in the process of redesigning/rebuilding a well ranking but a dated looking and structured website. Using analytics info I'm trying to put togerther an optimied site map plan for the site based on keywords. Currently the site is structured like this (a few examples) for some of its best ranking keywords / landing pages www.companyname.co.uk/frames/software/companyname-software/keyword/overview.php www.companyname.co.uk/frames/software/companyname-software/keyword/keyword.php I'd like to simplfy this as part of the re build so url's look like this www.companyname.co.uk/companyname-software/softwarecatogry/keyword Obviously I would 201 the old urls. My question is : A. is this a good idea? (From what I've read it is?) B. is there any benifit from having the company name repeated in the url (ie www.companyname.co.uk/companyname-software). My thinking before this is that companyname-software currently ranks well and brings a good amount of traffic. Or should I just go with www.companyname.co.uk/software/softwarecatogry/keyword as opposed to www.companyname.co.uk/companyname-software/softwarecatogry/keyword? Many thanks in advance!
On-Page Optimization | | JamesJacobs0