Keywords with different spelling depending on country.
-
Hello,
My product sells in both USA and UK, childrens sleepwear. I am not quite sure whether my onsite optimisation should be for "pajamas" or "pyjamas", or do I need both terms? Can someone please advise the best option?
Thanks
Astrid
-
It depends how much time and money you have to devote to this, but here are a few suggestions:
-
Create two subfolders for your site content: /en-gb/ and /en-US/. All your UK-focused content can go in the en-gb folder, and US content in the en-US folder. Use the country-appropriate spellings, and ideally tailor the actual page copy: your two audiences probably use quite different turns of phrase; one marketing message may be more resonant with a US audience than a UK one, etc.
-
Ensure that every page that has both a UK and a US version has hreflang properly implemented. That means that, if we have URLs "www.example.com/en-gb/product-1.html" and "www.example.com/en-US/product-1.html", both talking about the same product, the following two hreflang tags must go on both of those pages:
-
If the majority of your customers are based in the US, or speak US English, you may wish to make that the default language in your hreflang tags. To do so, just change my example above to the following format:
All that's changed is that the en-US pages are now hreflang="x-default", which signals to Google that, unless a user has a preference for British English, they should be served the US English content.
- Do not redirect users from one version of the site to another based on their IP addresses, as this will mean Google cannot crawl the UK version of your site. You might want to do something like Amazon does, where if a UK-based user visits the US version of Amazon, a banner appears at the top of the page to suggest they visit the UK site, and provides a link to amazon.co.uk. That's a good example of suggesting something useful to your users without forcing a redirect.
-
-
In this case I wonder whether it would be appropriate to make separate sections of the site targeting the US and UK. You could then set different hreflang tags on the site to signal you're targeting different regions of the world - see this help guide.
Also check out the international SEO resource from Moz. How's the site currently set up?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Relevant but not-relevant keywords impact to SEO
Hello, I would like to know if the selection of individual keywords(that are not primary, secondary or tertiary) are important for SEO regardless of the relevancy to the page topic. I am wondering how much of a contribution a non-P1/P2/P3 can make in terms of SEO? For example it is a product page and I have built my content with P1,P2&P3 based only on the product and its properties itself. Do you think that a content gap for the page could be the production process of that product? So even if it is a product and its properties page, I can add 2 sentences about the production, so that I can drive more traffic by including these 2 informative sentences.? EXAMPLE:
Keyword Research | | Siir
So lets' say my topic is "hair types" (P1) and my subtopics are "Straight," "wavy," and "curly"(P2s) which I used as subtitles. But throughout the page, I am planning to add some relevant but not-directly-relevant keywords here and there since they have high metrics and volumes. For example a potential sentence I can add: "innovative hair products these days can offer amazing results for the desired hair types". It is not specifically about "hair types" but I am using the keyword "innovative hair products" (good metrics keyword) which may help for the traffic... Another potential not-so-direct sentence can be: "For all hair types, the hair damages are common: heat damage, chemical damage and mechanical damage". Would adding this extra sentence where I am not specifically talking about "hair types" (my topic) but "hair damages" and damage examples (off-topic high metric keywords) help me to drive traffic to my website? And how much of an impact would it be?0 -
How to find the best keywords for a new blog?
Hey everyone,
Keyword Research | | ionatr
I have started a new blog and I am not finding the ways to find the best and rankable keywords for it.
Can anybody tell me how to find it?0 -
Is this keyword cannibalization?
I have a product page and our home page ranked for the same keyword. On August 6th the product page was ranked #14 then plummeted to #60. On August 13th our home page was in the #2 spot (line just appears out of nowhere) and it is now in the #1 spot. I also see the same pages appearing for some keywords ranked in multiple positions then plummeting and one coming back up. I'm having a hard time understanding how the Keyword tool in Moz is reporting exactly. Thanks! To add to this: From Oct 8th to the 15th we jumped up from #60 to #16 for one keyword and then by Oct. 22nd are back down to #60. I have a huge spike on the 15th. Wondering if that had anything to do with any algorithm updates?
Keyword Research | | Sika220 -
Which page is currently ranking the best for a particular keyword?
Hi Guys! I have approx. 50 keywords that I'm tracking for a website that has about 80 pages. I am wondering is there any way that I can find out which page on the site is currently ranking best for each of the keywords on my list? Ideally I would like to export the entire list with the keyword in the first column and the page that ranks best on the website for each given keyword, in the second column. Apologies if the wording of this post is confusing - I am not quite sure how to make it clearer. The aim of my task is to determine which keywords should be allocated to each page on the site so I need to work out which keywords are working already for certain pages so that I don't take those efforts away from the well-optimised pages. Many thanks! Meaghan
Keyword Research | | StoryScout0 -
Keyword Help For Articles
Hello, My site is bobweikel.com Article page is here. Could you guys help me with keywords for new and existing articles around weight loss? Some ideas, though I'm unsure: weight loss tips healthy weight loss permanent weight loss weight loss program weight loss diets weight loss coaching weight loss life coaching weight management
Keyword Research | | BobGW1 -
Help needed on the keyword research tool
I am running the keyword research tool and the Google AdWords Broad Match Google AdWords Exact Match are coming up unavailable,i live in South Africa and i use this software for clients here, every time I run this it doesn't show, why...............? its not my internet, I have a 10mb line, even when I refresh the page it doesnt pick the volumes up Capturehelp.JPG
Keyword Research | | nick_pageone0 -
Keyword Search
Keyword search How low is too low for choosing to use a key phrase for one of your articles, website pages, etc. I see some with 100 local and global searches. Is this too low to really be spending the time working on this key phrase?
Keyword Research | | sansonj1 -
Trying to avoid Keyword Cannibalization
I have a navigation menu at the top of my page with drop down menus that lead to different pages of my web site. Very typical navigation. If I have a page that is optimized for a particular keyword, lets say "Awesome Blue Widgets", do I want to remove that link from the navigation menu on the page awesome-blue-widgets.htm since the link uses the keyword phrase "Awesome Blue Widgets'?
Keyword Research | | TRICORSystems0