How to rip benefits of Facebook Group likes and shares?

[DmitriiK]

Hi guys.

So, here is the question/task I'm battling for several days:

As you know, you can't share as a company page in facebook groups. However, you can on other pages. If I share on other page, and people like my post, I can invite those people to like my page, no problem there.

However, if I want to share a post in FB group, I can only share as myself, and whenever people like that post, they like a post of me as a person, therefore I can't invite them to like my page, unless I add them as a friend (which is not the best scenario really).

The same question goes towards when someone shares a post.

So, what is the best way to get some benefits from people I can't invite to like a page directly?

Thanks!

[DmitriiK]

Hi there!

Good answer! I am doing pretty much what you said, and am getting lots of good feedback as post likes, comments and personal shares. However, I'm not getting as many page likes as I'd like.

About being relevant and posting engaging content - this part seems to be covered. My page is about dogs and puppies (here, you might like it too https://www.facebook.com/LeMitris/), and, therefore, all groups I post in are about dogs and puppies. Feedback is great, here is an example. I did this post and after doing some social networking work I got 45000+ reach, ~2k likes, 70+ shares and ONLY ~30 likes to the page. Now, as you see, it be very nice to at least invite those 2k people to like the page, but I can't since all those likes are in groups, not on my actual post. Any idea how to utilize this? How to rip these benefits?

P.S. I guess I can try to friend all those people, but it'd be pretty weird, no?

[PatrickDelehanty]

Hi there

Here's how I would approach it: become active in the groups that you are looking into. Get involved in the discussions, answer questions, provide real value to those that you are interacting. Build up a rapport with the other members of that group.

In time, ask the moderators / owners of that group if it's okay to share your company's page on the group board and ask members to follow. Incentivize them to follow your company - what value will they get out of following? What do you offer as a company that no one else offers? Make them WANT to follow you.

Now, the reason I say to ask a moderator or owner of a group, is because a lot of times groups aren't meant for pitching your company. So you're better off asking the moderator their rules on the subject and why you want to share. That will be much more appreciated than blasting a page with your company's links.

Beyond that, when you share company content in a group, try sharing the company's FB post in the group. You should be able to do this by clicking "Share" on your company's FB post, selecting to post as yourself, and be able to share in a group from the dropdown where it says "Share on your own timeline". But again, make sure it's valuable, and not just strictly to get likes. Ultimately, yes, you are trying to get likes and users, but it has to be relevant and natural. Not desperate.

Hope this helps! Let me know if this helps! Good luck!
Patrick

[DmitriiK]

Thanks for reply.

I'm not sure if I expressed my thought incorrectly, but all posts are public. (not sure where you got opposite idea).

I do understand indirect influence of engagement on facebook on organic rankings, however, I'm just trying to get likes to the FB page of the company. (At least as part of the problem I'm trying to resolve under this topic).

[GlobeRunner]

Google will crawl Facebook pages, but they can't crawl individual Facebook accounts unless those accounts are made public. I believe your Facebook posts are hidden to the outside world (like to Google) unless you make them public.

What we don't realize, though, is that for the pages Google can crawl, Google is using the data from those Facebook pages, such as Facebook Likes & Shares & Comments to gauge the amount of user engagement. If the post has a link in it to an external site, then that page can actually rank better in Google's search results because of good engagement.

The benefits that we see by getting more Likes & Shares (and comments) is about user engagement, which actually  helps organic rankings in Google.