Naked domain redirection info

[ITsoldSEO]

Hi Guys

Been reading one or two posts about 'naked domains' v the 'www' derivative and was wondering...

1. What is your opinion on this, is there a definitive benefit to your business in making the switch in terms of ranking?
2. Apart from the Google released info, do you have any further recommended reading on this subject matter?

Thanks in advance

Daren

[Mustansar]

The naked domain gives an extra room for your permalink to be more visible on SERPs thus making some extra keywords visible instead of being chopped off. So it has an SEO benefit for people who are habitual with creating long-tailed keywords inside permalinks.

If you think shorter is better, then the non-WWW approach will make you feel better. There are apparently no “technical” benefits to using the non-WWW approach, only that it reduces redundancy and is no longer needed. To be practical, it makes no drastic change whether to use a naked domain or domain with www as the sub-domain. A domain which is hosted at the root directory like www, is better remembered by people as a brand. People are habitual to recognizing websites with www extension and are observed browsing sites in address bar using the www extension most frequently.
The following advanatages you may get from it

1. Ability to restrict cookies when using multiple subdomains.

2. Using the WWW hostname allows for easy segregation in the file tructure of your website.

3. More flexibility with DNS.

   However, my preferrence is always to use WWW

You can ready further guide on this page: http://www.hyperarts.com/blog/www-vs-non-www-for-your-canonical-domain-url-which-is-best-and-why/

[Andy.Drinkwater]

This is hugely dependent upon what you want to do. There is certainly no outright SEO benefit to doing this.

Personally, I don't like naked domains and much prefer the www. version.

Have a read of this to see if you can gain any additional information.

-Andy