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Google Analytics Search Console for International Countries

International SEO

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znotes last edited by

Hi Moz Community,

Our e-commerce site is trying to gauge the opportunity of certain queries for specific countries. I'm trying to use the search console data presented in GA to do this. I'm looking at the top queries filtered by each country and also the top landing pages for each country as well.

The non filtered data for queries and landing pages is completely different than by country and some if it looks wrong. For instance, our most popular query by impressions shows 0 query impressions in the US once filtered by country. Our site is based in the US so this doesn't make any sense, the same is true for landing pages.

Is the queries and landing page data in GA under search console a combination of all countries? Since our target is set to the USA in search console is this data technically US based?

How is this data so off?

Thanks for answering!
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