Explanation of rankings summary - Rankings in top 50 and Keywords that have moved up or down

[rder]

Question on the exact definition / relationship between the summary of your rankings in the top 50 and the number of keywords that have moved up or down for your selected time frame.

To me, I would expect the number of keywords that have moved up (or down) to be more than the sum of any upward movement for the top 50

For example, if it says we had (7) keywords that moved up to 1-3 and (5) moved up to 21-50 and then to the right of that it tells me we have had 5 keywords move up - what does that mean

[rder]

Hi Samantha -

Yes! That answers my question and was precisely what I was looking for.

Thank you!

[samantha.chapman]

Hey there Rebecca!

The drops and increases that you see in the ranking buckets, i.e. #21-50: 144^88, don't necessarily represent the number of keywords that increased in rankings. They just represent that there are more keywords in that bucket. If a keyword moved down from #19 to #21, that would move that keyword out of the #11-20 bucket, lowering that number, and into the #21-50 bucket, increasing that number, but it would still be a drop in ranking.

This number can increase by keywords dropping out of other buckets, which would be moving down in the rankings; by keywords being added to the campaign, which would be no change to the rankings since we weren't tracking them previously; or from keywords increasing in the rankings. The change value in this section does not represent the change value of the rankings themselves, just the change value of the number of keywords in each bucket.

Some keywords may also move within the bucket, so they wouldn't be reflected in the change value for the bucket, but they would still be counted in the moved up or moved down numbers. For example, if a keyword moves from #22 to #24, in the rankings it is still in the #21-#50 bucket, so no change would be reflected in the number of keywords in that bucket, but it will still show as a drop in the moved down metric.

I hope this helps to clarify - let me know if you have any other questions!