Too many wordpress redirects impact Rankings?
-
Our website cms is WordPress. We have recently changed the URL pattern of our blog pages which resulted in hundreds of crawl errors in Google search console. Even though we don't have any broken links; old pages have been reported at Google. We are trying to redirect the old URLs to new which will be handled by auto redirects or manual redirects. Will so many redirects impact on website? I don't mean about internal redirects. I mean about redirects made for the cause of reclaiming non existing pages referred from external sites
-
I'm not sure how many redirects you're doing, but generally, they're not a problem if you're trying to redirect broken pages to new ones so that users get a better experience. A few things to bear in mind though which can cause problems:
- Avoid multiple redirect "hops" e.g. going from page A to page B to page C. Wherever you can, write the redirects so that they go directly to the new page which is the final destination for the user.
- Keep the redirects "one to one" - basically avoid redirecting lots and lots of pages to a single destination if you can.
- Redirect to the most relevant page that you can in terms of the topic of the pages e.g. redirect a page about blue widgets to a blue widgets page, not a red widgets page - if that's possible.
- Do a crawl of the redirects using a tool such as Screaming Frog in list mode to check them all and make sure you turn on "follow redirects" and check the "redirect chains" report it provides.
I hope that helps!
-
No, it shouldn't if you made sure that all the pages that you had before and that you have know will be redirected to the new pages that currently exist. In this case Google will make sure that the URLs are on the new location and if that's because of the redirects it shouldn't really hurt you. But there are a lot of things that can go wrong when setting up redirects, definitely if there are multiple.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Is The Wrong Page Ranking?
In the past two weeks, I've seen some movement in ranking for "Tampa Personal Injury Attorney." The problem is that this page: http://www.kempruge.com/personal-injury/ is the one that's ranking and not this page: http://www.kempruge.com/location/tampa/tampa-personal-injury-legal-attorneys/ which is the one I've been working on. Also, the former page has made it to page 4 (not great) but better than 7, which is what the latter page was. In addition, the latter page now doesn't rank at all (or at least not in the first 16 pages). Finally, according to Moz, the latter page (the one that no longer ranks) is my second best page after my homepage. I just don't understand this at all. Is this a fluke? Should I just try to work on the page that's ranking higher over the page I've put the time into? Thanks, Ruben
Algorithm Updates | | KempRugeLawGroup0 -
Ranking drop Feb 2013?
I'm trying to get to the bottom of why Directholidays.co.uk suffered a drop in rankings for the term "cheap holidays" in February 2013. Im looking at this recently and as an outsider so I haven't got access to Webmaster tools and I haven't been tracking rankings/link profiling. They moved from 2nd to 10th temporarily and then recovered at 7th the new 10th! I've looked at keywords improved/declined on, keywords lost/gained, traffic, traffic price but im failing to see exactly what I can use to show whether Panda #24 (officially 22nd of January) had a significant effect. Can anyone shed any light on this? It would be massively appreciated!
Algorithm Updates | | eolithicproductions0 -
Has anyone experienced a dramatic decrease in Google rankings followed by a dramatic increase in the past few days?
I don't want to be one of those whiny people always asking about rankings, but for the first time in a while, I've seen some crazy fluctuations in Google rankings. I was wondering if anyone had any similar experiences lately.
Algorithm Updates | | innovationsimple0 -
Can a google data refresh knock your pages out of the rankings?
I see that around mid November 2013 a handful of my sites pages dropped off of Google completely. It was around the data refreshes in November, and while everyone says it doesn't effect that much I was wondering if anyone knew if it could knock some of my pages out of the rankings for a specific keyword. Note - we had previously held muliple listings for different pages on our site for this particular keyword. Google kept the highest ranking and knocked the lower ones off. See attached image of our keyword ranking history to see what I mean. DcJJM0M
Algorithm Updates | | franchisesolutions0 -
Infographic rankings has nose dived? Anyone else experienced this recently?
I posted an infographic back in April, 2012 on my company blog.
Algorithm Updates | | adamlcasey
I added embed code at the bottom, so people could embed on their websites (not many did that I can tell) I also submitted it to a number of Infographic directories and got links back from around 5-6 of them. The title of the Infographic is exact match long tail search term.(6 words) By July it had hit Position 6 in Google.co.uk, where it stayed in the top 10 until December fluctuating between positions 6-9. I haven't done anything else to the post and yet since December it has started to trickle down the rankings, in the past 3 weeks it dropped from 15th on Feb 3rd to 93rd on Feb 17th, then bounced back up to 33rd on the 25th of Feb and has now fallen again to 89th yesterday. Is this normal or have I been hit with a penalty of some sort? Not sure if this matters but I have the word infographic at the end of my title?? Also when I run it through OSE I don't see some of the backlinks that I can see from GWT.0 -
Do scraped or borrowed articles with my links still pass page rank?
I wrote some articles for Ezine Articles a few years back and i still see links in the ose to my site that are from these articles that were borrowed from the Ezine Articles bank. Do the links in these articles still count toward my site including link juice and anchor text or does google discount them as duplicate content? I was told that Google counts these links for about 3 weeks and then discounts them as duplicate content so it's like they don't exist. Any truth to this or should i make the articles on my site available for people to copy and paste into their blogs as long as they keep my links intact? Thanks, Ron
Algorithm Updates | | Ron100 -
Why Am I Ranking in Bing but Not Google
My website is ranking is ranking in Bing, but it's nowhere to be found on Google? What can be some causes for this?
Algorithm Updates | | locallyrank0 -
Is there a way to pull historical rankings for a keyword?
I have someone who's come to me and said that they have lost all of their organic keyword rankings. They did launch a site redesign a few months back so that could be a reason as to why. But after looking at the site, link profile, etc. It doesn't look like they could have been ranking for the terms they say they were. They have never implemented any SEO on their sites btw. I did not build this site and have not done any SEO, they are coming to me to solve the problem. I did notice in SEM rush that a couple months ago they were ranking organically for more terms (20 in July vs. 5 now), so they did lose some. Is there any way to see what terms they WERE ranking for?
Algorithm Updates | | MichaelWeisbaum0